When it comes to trying to promote your business in an organic way, corporate blogging is possibly the best tool that you can use. This is one of the easiest ways to implement SEO on your site with little effort and a blog has the added benefit of being incredibly powerful in other areas as [...]

Continue reading → SEO and Corporate Blogging

When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get together to write a book. [...]

Continue reading → Blogging for Business By Shel Holz and Ted Demopoulos

This is a question that many business owners have when they consider getting into the world of corporate blogging. These days, it seems as though everyone has a blog and that the market is entirely glutted. The good news is, that there are more than enough niches to go around and there are plenty of [...]

Continue reading → Are There Too Many Corporate Bloggers?

There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you take your efforts to the [...]

Continue reading → Review: What No One Ever Tells You About Blogging and Podcasting

When it comes to corporate blogs, many people think of just the standard blogging format and they are afraid to break out of the box. However, there are quite a few options that will help bring your blog to life and may even make it easier to get your message across. If you’ve been interested [...]

Continue reading → 2 Other Options for Corporate Blogs

Many corporate blogs fail simply because they strike a wrong chord with readers. If you want to use your blog to increase traffic and sales and improve your relations with the public, it is vital to develop a technique that will allow you to talk to your readers, not at them. This is a very [...]

Continue reading → Talking To Not At Your Readers

Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. “Strategies and Tools for Corporate Blogging” creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent reference that touches on absolutely [...]

Continue reading → Strategies and Tools for Corporate Blogging by John Cass

If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just [...]

Continue reading → Blog Shmog By Robert W. Bly

One of the main problems facing corporate bloggers is that they do not treat their blogs like a business, and they may not take them seriously enough. There are fortunes to be made in the blogosphere, but many companies will fail to stake their claim, simply because they don’t spend enough time learning the business [...]

Continue reading → The Business of Blogging

In a lot of ways, text blogging has become a thing of the past. Folks are beginning to blog in other ways, including blogging in video and blogging in audio. Video blogs often tend to be more engaging, and they allow bloggers to use video channels and other unique opportunities to promote not only themselves [...]

Continue reading → Introducing to VBlogging