June 17th, 2013 — audience, content, engaging ideas, goals, planning
When you first start your corporate blog, it can be pretty exciting. You’re all charged up about the benefits you’re going to be reaping and the sales you’ll be making. After a few weeks of this however, this newness tends to wear off. If you didn’t luck out and gain instant success with your blog, [...]
Continue reading → How to Keep Going After the Newness Wears Off
June 14th, 2013 — bloggers, blogosphere, Buildify, content, interviews, keywords, news
Business blogging is rife with benefits for anyone who is able to utilize it properly, as it adds a significant amount of value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. However it is important [...]
June 6th, 2013 — content, public relations, publicity, writing style
One of the main problems facing corporate bloggers is that is all too easy to crash and burn. One controversial post is all that it takes to ruin your company’s image. There are many reasons that corporate blogs fail, but there are also solutions out there to ensure that this doesn’t happen. Let’s take a [...]
June 4th, 2013 — advertisment, audience, customer base, engaging ideas, goals, marketing
Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and improve their brand image, but [...]
Continue reading → Marketing the Smart Way with Corporate Blogging
June 3rd, 2013 — blog design, Buildify, Categories, comments, content, engaging ideas, extra, links, post design, RSS Feed
Regardless of whether you already have a corporate blog, or if you are planning on starting one, if you want to turn your blog into a successful endeavor for your business, you need to have a recipe for success. Blogs that work well at attracting new clients and readers have a few key elements in [...]
Continue reading → 8 Step Recipe for Good Corporate Blogging
June 1st, 2013 — customer base, public relations
As corporate blogging becomes more popular, many companies are wondering if this is something that is right for them. There are many benefits that can be achieved by having a corporate blog, such as increased sales, better brand recognition and SEO, but none are as important as creating that personal link with your readers. A [...]
Continue reading → The Personal Touch – Why Companies Need to Blog
May 27th, 2013 — Buildify, tools, widgets
Ever since Google purchased Blogger, Blogger has seen the addition of all kinds of interesting gadgets that create additional functionality and personality for your blog. Gadgets are essentially widgets, but by Google’s standard. You can show off your favorite quotes from movies, insert flash games, and show off the weather in your region or a [...]
May 20th, 2013 — brand awareness, content, customer base, search engine
For some, the premise of corporate blogging is a bit strange. It’s hard to know when a corporate blog may be right for you and it’s also difficult to know just what you’re supposed to do with one. Here’s an easy guide to help you get your blog started the right way. Purpose First, the [...]
May 16th, 2013 — content, customer trust, RSS Feed, social bookmarking sites
If you are putting together an RSS feed for your corporate blog, you may be wondering what way is the best way to deliver that RSS Feed. Should you use full text so that your subscribers can read the entire post in their feed reader without having to click on any links, or should you [...]
Continue reading → Full Text or Excerpts – What’s Best For Corporate Blog RSS Feeds?
May 14th, 2013 — audience, content, engaging ideas, planning, public relations, publicity
Although corporate blogging can be a powerful tool, there is a time when it can get pretty dicey. Without proper management, a blog can be a disaster that can end up ruining your corporate image. Let’s take a look at three examples of the good, bad and ugly in the world of corporate blogging. The [...]
Continue reading → When Companies Blog – The Good, Bad and Ugly Side of Corporate Blogging
