While there are plenty of resources available that tell you what to do when it comes to corporate blogging, there are very few that will let you what not to do. Mistakes are rampant in corporate blogging, especially when you first get started. Not all are dire, but some may have a lasting effect and could harm the future of your blog. It pays to know what you should do and it pays even more to know what to avoid. Here are the most common mistakes made by corporate blog owners.

1. Abusing social bookmarking sites.

Anyone who has ever had their site banned from digg or any of the other major sites knows how frustrating it can be. When you are first getting started with this form of promotion, it is all to easy to get carried away and submit every single post you have. This is frowned upon and will likely buy you the reputation as a spammer, or someone that should be ignored.

There is no doubt that social bookmarking is powerful, but that power should not be abused. Submit your posts sparingly, and avoid black hat techniques for promotion. Study which of the posts make it to the front page of these sites and then see which of your own would fit that general form. If necessary, write posts that will appeal to the users of these sites, but always remember the integrity of your site.

2. Failing to post pictures in your blog.

This is an easy one and it is also the one that trips up many blog owners. Have you ever seen a pictureless blog? It’s flat, it’s boring and there is nothing on the page to draw the eye. Pictures, when used properly, enhance your blog. A lack of pictures makes it dull.

Try to stick to one picture per post, or even every other post. If necessary, post more than one but remember that not everyone has a high speed connection. Optimize those images, use them sparingly and remember that a picture is worth a thousand words.

3. Ignoring your audience.

This is deadly to any blog. If you are not paying attention to what your reader’s want to know, then you may as well quit blogging right now. While you can’t please all of your readers all of the time, you can find ways to make them feel included, and to write what they want to know about.

One of the best ways to determine what your audience wants to know is by using an analytic program that will give you more insight into your site’s traffic. Pay attention to the keywords that are used to find your site, pay attention to what searches are performed and measure traffic to see how effective your posts are.

While there are certainly more mistakes that can be made, these are the most common. Try to avoid making them on your own corporate blog and you’ll be able to enjoy the fruits of your labor.

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Originally posted 2008-10-24 05:35:47. Republished by Blog Post Promoter

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Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are used in calculating popularity, but generally, the amount of links, the frequency of new content additions and the overall traffic a site receives will have a major bearing on their Google page rank.

But does this really matter to your corporate blog?

The answer is yes and no, and it pretty much depends on how you look at it. While a low ranking can make it harder to get a good search engine results placement, it doesn’t make it impossible. However, if you are trying to take advantage of all of your promotional avenues, trying to raise your Google page rank is pretty important.

So, here are some easy tips that can dramatically affect your page rank score and as such, where you are ranked in search results.

1. Increase the amount of links coming in to your site.

These are called inbound links, but not just any links will work. You’ve got to have “quality” links that Google will approve of. This means that submitting to link directories or using black hat linking methods will not help you much. You need to increase the amount of real pages that link to you. You can do this the old fashioned way by contacting site owners to exchange links, or you can do it on your own by leaving your link in comment’s on blogs, sending out press releases and encouraging readers to link to your blog.

2. Page titles really do matter.

This is a huge factor in your overall Google page rank. You’ll want to make sure that you are using keyword rich post titles for every blog that you write. For example, Company News is a bad title for a blog post. You would want to use something like Company Name – Keyword and then News. Try to experiement with different blog titles, making them keyword rich but still useful for your readers.

3. Using keywords in your posts.

Every post you make needs to have keywords in it, but you don’t want to go overboard. Stick with mentioning your primary keywords two to three times, unless your posts are very long. The best density is around 3 to 4%.

If you are curious to see how your efforts are paying off, we recommend installing the Google toolbar which will contain your current page rank when you visit your own site. You can keep track of your progress this way and see how well you are doing. It won’t happen overnight, but these tips will help you improve your overall page rank and as such, your search engine rankings, blog discoverability and the overall popularity of your site.

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Originally posted 2008-09-25 05:16:48. Republished by Blog Post Promoter

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