Whether you are new to corporate blogging, or trying to find ways to blog more effectively, there are some great tools out there that can truly enhance your blog. Most are free to use, while others do have a small fee. However, this is definitely time and money well spent, since many of these tools can mean the difference between failure and success. Let’s look at some of the best tools that you should be using.

1. Google Analytics –

This is a free stat program that delivers a powerful punch. Not only will you get to see where your visitors are coming from, or how they found your site, but you can also track campaign effectiveness, set traffic goals and measure the ROI of your advertising campaigns. This is truly one of the most efficient and effective stat programs in existence.

2. Google Keyword Suggestions/Popularity –

Google recently released these two tools that are commonly associated with AdWords, to the general public. You can use these tools to determine how to target your niche more effectively and to get ideas of what keywords you should be using. This is also a great tool for breaking through writer’s block and the keyword suggestions are very helpful.

3. Submit Express Link Popularity Checker –

This is a vital tool for corporate bloggers that is also free to use and very powerful. Ever wonder how popular your links are? Want to know which sites you should be targeting for links back to your own site? This tool can tell you that and a lot more. This is a great resource for any webmaster, but it can be particularly effective for corporate bloggers.

4. Wordtracker –

This is a paid service, but they do offer a limited version that can be used for free. While this is a little more expensive than some of their competitor’s offerings, you can use these services to really get more out of your blog. Whether you need to see what people are searching for, or how you can expect your keywords to perform, this is a very helpful tool.

5. Multi-Pinging Tool –

There are several of these services out there, so it is difficult to pick the ideal one. However, if you are not pinging your blog, you are missing out on a lot of potential traffic. These services can be used right after you add a new post to your blog and they will automatically notify many popular blog listing sites that you have new content. You can actually pick up quite a lot of new visitors with the right pinging strategy.

6. Technorati –

This is often overlooked in corporate blogs, but it can be helpful when used properly. While the main focus is of course technical topics, there are plenty of other topics that are still popular. We also recommend visiting Technorati for topic ideas since their tag clouds can give you an idea of what people are interested in right then and there.

The proper toolbox will help you build your corporate blog up and make it more popular.

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Originally posted 2008-10-08 05:45:08. Republished by Blog Post Promoter

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One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to generate content, which is what keeps your blog running in the first, place, consider looking for new ways to facilitate conversation within your blog first, and you may be surprised at how many ideas for new content come up along the way.

If you have something to say that is informative, controversial, or otherwise sparks feedback, ask your readers specifically to give their opinions on what you have written. When someone writes something about what you have posted in your blog, and their comment adds something significant to the issue, you can create additional blog content by creating a post that briefly quotes the commenter, linking back to the original post. The same thing works if people talk about your blog content in their own blogs. You can create additional content for your own blog by quoting the blogger and linking to their post. Not only will this create content for you, and a nod to someone you know is a reader, but it will also further facilitate conversation about the subject.

If another blogger has something significant to say about something you have posted, consider creating additional content for your corporate blog by inviting them to write as a guest blogger for your corporate blog. Even if their content is a little off topic for your blog, it will still allow people to get to know your blog better and will create additional content for your blog.

Finally, if you really need suggestions for blog content, reach out to your readers directly. Ask your readers for suggestions for further reading resources, best tools, weirdest news, best tips, industry news and anything else that they can recommend for you to check out. Once you have a significant collection of results, you can post the collection in the form of a link list, or you can post small blurbs in your corporate blog each day, talking about different suggestions that were made. Some of the best items on corporate blogs are simply nods to other information on the internet, so do not feel like you are forced to write your own unique content when there are other options out there.

Facilitating conversation within your blog and between your blog and others is a really smart way to generate new content for your own blog. You are not forced to write all of your own content when there are other options out there for generating content idea. Get your readers talking, and you may end up with way more content for your corporate blog than you ever thought you would have.

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Originally posted 2009-01-15 05:58:23. Republished by Blog Post Promoter

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