Since corporate blogs are so popular, there are quite a few myths that go along with them. Before you even start your own blog, it is important to be able to separate fact from fiction so that you go into this process with the right expectations. You can really learn a lot from these myths, and you’ll know what you should not be doing on your blog.

1. Build it and they will automatically come.

This is completely untrue. You need to work to build your readership and it may take months. Unless you are already very popular and get a lot of daily traffic, you’re going to have to work hard to build up that audience. It is very easy to get discouraged with this process, but if you can stick with it, you’ll be greatly increasing your chances for a very popular blog.

2. Comments are a bad idea.

No one really wants to give their customers an open mic, especially if the company already has a history of customer service issues and a bad reputation. However, comments, when moderated, can lead to an open and frank discussion that is very useful for your business. In addition, it gives the impression that you really do want to hear from your readers. Commetning on blogs is a very big part of many blog reader’s lives and they will want this opportunity.

If you do have a problem with disgruntled customers, then comments may not be a good idea, especially if you let them go live without first moderating them. Try to weigh the pros and cons and then once you have made your decision stick with it. It is better to have never allowed comments, than to have allowed them and revoked them down the road. This will be perceived badly and will give the public the impression that you are trying to hide something.

The best answer is to set all comments to moderation, which means that you will get to read them and approve them before they go live. There may be a few grumblings about this, but overall, it is much safer than allowing comments to go live immediately after they are written.

3. It’s ok to have fun and be strange on your blog.

You still are representing your company, so you’ll need to find that balance between being engaging and being stupid. You don’t want your company to get dragged through the mud because of one ill thought out post. Make sure that you never post anything that could result in someone thinking less of you or your company. It’s fine to have fun with your blog, but never forget that it needs to be professional.

Blogging is tough, and many companies prefer to hire someone to help them through the entire process. A blog management company can assist you in determining the future path for your blog as well as with marketing and daily maintenance. They make it easy to have a successful corporate blog.

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Originally posted 2008-07-01 05:35:27. Republished by Blog Post Promoter

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It is obvious that the concept of executive blogging is becoming more popular, as businesses small and large are suddenly turning to blogging as a way to convey news and information to their customers and clients. Still, many companies are wondering if executive blogging is a worthwhile endeavor for them to invest themselves into, especially because it can take some time and effort to get the blogging process started. If you are wondering if executive blogging is a good idea or a bad idea, keep reading, and you may get a much better feel for what makes corporate blogging so advantageous to so many companies. In fact, most people would be hard pressed to name a reason against executive blogging, considering how many benefits are associated with it.

In our new and changing marketplaces, it is becoming absolutely crucial for companies to build relationships with customers that are long and lasting. In order for a relationship to bloom, it needs to incorporate healthy communication and trust between both parties. There are many different ways that a company or a brand can communicate with its customers such as advertising through the television, through print, through radio, billboards, websites, newsletters, banner advertising and so much more. Unfortunately, most of these methods of advertising and marketing are impersonal, and they focus on making a sale rather than really reaching out to the readers and the viewers in order to create a strong and lasting relationship.

Most customers do not really mind getting information and news about a company, but they do not generally enjoy having their privacy invaded through marketing gimmicks on a constant basis. Reaching out to customers in other ways is generally more advantageous because it allows you to build powerful relationships with your customers past, present and future. Customers can go through your blog on their own time and at their own level of convenience. They can subscribe to your blog’s RSS feed, can leave comments and feedback, and can interact with you through your blog in a variety of different ways. In other words, by blogging, you can create lasting relationships that facilitate good communication between your company and your customers.

A business blog or corporate blog can service as a nicely non intrusive way for you to build and facilitate healthy two way communication with your customers over a long period of time. This is really easy to achieve, and involves creating plenty of resourceful and useful content keeping customers and other readers coming back for more. Some of the information that you can provide in your blog may include statistics, trends, tips, tools, guides, expert views, interviews and how-to advice relating to your company, industry or products.

With a corporate blog, you can build a large and consistently growing community of loyal readers that you can specifically target whenever you introduce new products or services, without having to pitch marketing campaigns to them. In other words, to answer the question of whether executive blogging is good or bad, the answer is a resounding “Good”!

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Originally posted 2008-12-16 05:13:35. Republished by Blog Post Promoter

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When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right things.

1. Pick a design that is professional and integrated to your overall site design.

You don’t want rainbows and lollipops for your theme if you are in a serious business. Likewise, if your business is rather whimsical in nature, a drab theme is a bad idea. Your graphics will speak louder than words, so make sure that your blog’s theme and design match your corporate image as closely as possible.

2. Avoid stiff and unfriendly prose.

One of the main reasons that companies start up a corporate blog is to initiate better discourse with the public and cast an image as being a consumer friendly company. If your blog’s posts are dry and stiff, you won’t be doing that, in fact, you’ll be doing the opposite. Make sure that the blogger you pick has the ability to write with engaging prose that is still professional. This can be tough, but picking the right blogger with the right voice means everything in this business.

3. Allow your readers to comment on your posts.

Having a one sided blog that does not allow reader interaction gives a very bad impression of your company. You’ll want to take that chance and allow your readers to take part in the discussion. If you don’t, you may be seen as unfriendly and too “corporate.” It is better to err on the side of being open to discourse than it is to try to squash it out. Use moderated comments if you are not comfortable with having comments go live as soon as they are written.

4. Have a little fun with your posts.

If your blog is all about your company and your products, it can start to feel like a very long and drawn out sales pitch. To break up this problem, have a few fun posts every week that really engage the reader. Use polls to make it more fun and to get your reader’s feedback. Don’t be afraid to let your hair down a little bit, but always try to stay professional.

5. Don’t turn your blog into a diary of a trainwreck.

If your company is going through a rough patch it can be tempting to turn your blog into a diary and defensive tool. This is not a good idea and will give the impression that you are about to crash and burn. Always keep the tone lively, and talk about your internal matters, but never drag company dirty laundry into the public eye. This simply cannot end well.

A blog management company can help you navigate these waters and create a blog that is engaging, professional and able to meet your goals.

Photo Credits: 1

Originally posted 2008-07-11 05:12:31. Republished by Blog Post Promoter

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No two blogs are created equally, and for that reason, corporate blogs all touch on different subjects and different stories. Some people who write in corporate blogs wonder if covering external stories is a good idea or a bad idea. Some people shy away from the idea simply because they are not clear on the matter, while others attempt it even if they do not know if it is a good thing to do or not. The truth about covering external stories is that as long as the story is relevant to the subject of the blog, and the content is rewritten to suit your blog or credited back to the original writer, there is nothing wrong with covering external stories in your corporate blog.

There is only so much corporate blog content that you can create based on your own company. You can talk about a lot of company related information, or focus on information relating to the industry that your company sits in, but still you will eventually run out of content to write about, because as much information as there is out there, there is not an infinite amount of ideas to capitalize on. This is why it is important for many corporate bloggers to explore the idea of covering external stories in their blogs. External stories may be drawn from other blogs, from websites, from newspapers and from numerous other sources.

The trick when it comes to external stories is giving credit where credit is due in your corporate blog. If you want to write about stories that have already been released on the internet, then what you need to do is give credit to the original writer, even if you post a completely unique version of the same story online in your very own words. When touching on external stories in your corporate blog, you should choose to write a unique version because it will make you stand out in search engine results, but you should also provide a link or a track back to the original writer to give them credit for the content, the news story, the idea, or whatever else you drew from in order to get your blog entry.

Coming up with unique content for your corporate blog is not always going to be easy. There is nothing wrong with looking for inspiration in other blogs and on other websites, as long as you meet a couple of conditions. First of all, you need to make sure that you are writing unique content so that search engines do not penalize you for duplicating content that was found elsewhere on the internet. If you found the content you are referencing through a search engine, then they will surely notice that yours is a copy. You also want to make sure to reference the original writer with a link or a track back to give credit for the content that you used. Finally, you should make sure only to cover external stories that are actually relevant to your corporate blog and the subjects that you write about in it. If you find content elsewhere on the net that is relevant to your blog, feel free to talk about it in your blog, just do so in a unique way if you want to garner traffic from your post.

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Originally posted 2008-11-27 05:23:17. Republished by Blog Post Promoter

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