Blogs are mushrooming at the speed of light in this day and age. For this reason, creating a blogging effort for your company can be extremely profitable and rewarding for your company. There is no real start up fees or set up fees that are needed, and starting a blog is quick and easy in most cases with so many free templates and ideas out there. The real key to creating a corporate blog and advancing your corporate blog effort is marketing your blog well, increasing your reader base consistently and effectively so that marketing your products, services and company will allow you to reach out to a large number of people all at once. Here are 8 key ways to create and advance a corporate blogging effort.

1 – The first step is simply to get started.

If you have no place to start, choose a free blog hosting service and begin there. Free blogging services are not the most ideal destinations for corporate blogs, but they do provide a sturdy foundation from which to build your corporate blog if you are just getting started.

2 – Choose a topic of focus that you are interested in, that you know about, and that you can write passionately on.

The topic that you choose is going to influence the keywords that you focus on, which will influence how search engines and searchers will find you on the internet.

3 – Update your blog every single day in order to make sure that search engine spiders and crawlers are constantly on the look out for your blog and its newest information.

Blogs that are updated daily are much more appealing to most readers, as they show that you are serious about the endeavor. If you do not update often enough, your blog will simply fall off the radar.

4 – In order to make a profit from your blog, you need to be able to generate a strong and powerful reader base as early as possible.

If you do not have enough people reading your blog, most advertisers will not want to work with you. Market your blog through every possible method to gain link popularity and a higher page rank for an increase in readership and advertising opportunities.

5 – Make sure that you are making an effort to keep track of site traffic.

This way you can determine your popularity online rather than giving up on your marketing effort. Analyze your traffic and you will better understand your strong points and your weak points.

6 – Do all that you can to gain an insight over what keywords are being searched for, and how people are or are not finding your blog.

Utilize your keywords right and you will have people coming back for more.

7 – Make your online presence even stronger by managing a network of sites or blogs on the same subject, but with different content.

8 – With each blog that you create, use a topic that will allow you to connect to your audience.

Keep your content short, easy to read and interesting and you will have an easier time interacting with your audience.

Photo Creedits: 1

Originally posted 2009-01-07 05:35:50. Republished by Blog Post Promoter

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Although video content is lauded and championed as the future of the internet, there is still a lot of dissension over whether it has a place in corporate blogging. While there is no one clear answer to this, there are a few benefits that videos can bring, as well as a few downsides. Let’s look at each of these to help you determine whether or not your corporate blog can benefit from the addition of video.

Benefits

1. Increased interest.

If you have quality video content, this can only interest your readers and encourage them to keep coming back. Video content sometimes does a better job of getting your message across, and if you are producing your own videos, you’ll be getting the benefit of extra face time.

2. Increased consumer trust.

This really only applies if you are starring in your own videos. By putting a face with the posts, your audience will start to feel more connected with you. This is a double-edged sword however. If you are stiff in front of the camera, it won’t work well. If you’re a naturally engaging personality however, there are a lot of benefits to posting videos.

3. Taking advantage of viewer comprehension.

Text based comprehension is historically pretty low. That’s why advertisers usually rely on television or radio, since it takes advantage of visual and auditory senses. By providing your blog visitors with video postings, you will be able to take advantage of all three mediums, audio, visual and text based learning.

Downsides

1. Poor quality.

You should only post videos if they are high quality and enjoyable. If your videos have poor sound or the picture is distorted, it gives the impression that you are too cheap to get a good camera and sound system. This is not an impression that any company wants to give the public. If you’re going to do it – do it right.

2. User generated content.

If you are considered putting up user generated content, such as YouTube videos, you run a lot of risks. They may not be professional and they may provide yet again, the wrong impression of your company. Even if a video is the most viral creation ever made, that doesn’t mean it belongs on your site.

3. Not as discoverable.

Video posts will not be indexed by search engines the same way as text posts, so you are losing out on the opportunity to take advantage of more keywords. The key to beating this is to have more than just a video in your post. Write an introduction with keywords and commentate on the video. If necessary, provide a transcript to get more keywords into the post.

With the right approach, video is a great thing for a corporate blog. You just need to take the time and money to produce high quality videos and utilize the right posting structure to make sure that they get indexed. If you’re not ready to do this, it is best to wait and make the most of your blog the way it is.

Photo Credits: 1

Originally posted 2008-09-18 05:53:40. Republished by Blog Post Promoter

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