If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

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Many companies don’t consider the fact that they could actually make money from their blogs. The popularity of online advertising has made it easy to include ads from all over the world, and Google Ads in particular make it very easy to target your readers with advertisements that they will be interested in. While it can be very fruitful to include ads on your corporate blog, there are a few considerations you should be aware of before you take that step.

1. Always make sure that you can filter the ads.

The main problem with banner networks is that some of the ads are highly inappropriate for certain audiences. You may not want your company associated with the latest ads for male enhancement – and this happens a lot. It is vital to choose an ad service that will allow you to filter out the type of advertising that you do not want. Be advised however that these filters do not always work. You may need to add actual sites to a list to make sure that their ads do not appear on your site. It is best to monitor the ads that appear on your site as much as possible to avoid getting stuck with reader complaints and a bad public image.

2. Beware your competitors.

The popularity of online advertising means that it is highly likely that your competitors are using it. You don’t want to promote their sites, but if you are using PPC ads that are keyword based, the chances of this happening are very high. Make sure that you collect the URL’s for all of your competitors and then choose a PPC service that will allow you to block ads from that domain. You don’t want to shoot yourself in the foot by promoting another company. This is a frequent problem that affects companies in many different sectors.

3. Do the ads enhance your site or take away from the content?

The whole point of having a corporate blog is to get people to read it. Are the ads going to make them leave your site? While extra revenue is nice, is it worth the risk that your readers are going to click on the ads and as such, leave your blog? This is a consideration that should be weighed heavily before moving forward. Secondly, it is important to make sure that your ads do not diminish your content or make it look badly. Work on ad placement that integrates well with your blog design, and is not terribly prominent.

Having ads on your corporate blog is a bit of a double edged sword. When used properly they can create extra revenue. However, you should always weigh the premise of a two cent click versus a potential sale. If your ads are harming your business, there is just no point in having them. If you do go with advertising, make sure that it is professional and that you do not rely too heavily on it.

Photo Credits: 1

Originally posted 2008-08-21 05:26:58. Republished by Blog Post Promoter

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