You’ve got a website… Fantastic! Are customers finding you? Without a blog or advertising program, probably not. Having a telephone number is not very helpful if you aren’t listed a phone book (or online equivalent). The website is the same way – except that the “phone book” has been replaced with the search engine (with Google being the best known example). Millions of people are using search engines everyday to find what they want. It could be anything from finding a lawyer, a window installation person, or managing your finances better. If you rank higher, you’ll get more customers.

Let’s pretend you are Acme Corporation. While you’re business is doing okay, you really only have one customer: Wile E. Coyote. He comes to you faithfully every day in his attempt to capture the Road Runner. Problem is, he only buys a couple of anvils a month – you need to sell more. What if all the millions of people searching Google for anvils found your website? If you have a quality anvil at a fair price, you might expect a phone call, a sale, and a new customer – hopefully as good as Wile.

The difference may seem subtle, but it’s important. The people searching for the Acme Corporation directly are already likely to find your website. These people are also likely your existing customers or someone who has already been referred by someone else. The person searching for anvils doesn’t know you and won’t find you unless you tell the search engines that you are an expert on anvils.

How do you become an expert on anvils? You give the search engines what they want. The search engines are looking for four things:

• Content – Without content, search engines would be out of business. If you write about anvils a lot, the search engines are going to notice.
• Updated Content – It’s not enough to just write a batch of articles on anvils. You could put 100 articles up on anvils tomorrow and the search engines might be impressed. However, after a couple of weeks, they’d realize that you aren’t providing them with anything new and gravitate to another site on anvils.
• Page Layout – There’s a science to telling the search engines what’s important and what is not important on your website. Search engines really appreciate it when you help them out and highlight the important parts. This is often called Search Engine Optimization (SEO) in the industry.
• Links From Others – If other websites link to your articles about anvils, the search engines count that as a vote in your favor. These votes are tallied and weighed with the other factors

A well-architected, corporate blog is the best way to score big with the first three. Some customers may find that’s all they need to become “anvil experts.” We do provide services and strategies for the getting links from others making Buildify your a complete solution.

Photo Credit: 1

Originally posted 2008-07-08 05:45:41. Republished by Blog Post Promoter

• Corporate Blogging May Be Right For You If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding......
• What Subjects Should You Cover? Choosing subjects to cover in your corporate blog is a lot like choosing the concept behind your corporate blog in the first place. When you decided to create a corporate blog, you probably had a pretty clear idea of what your main intention would be in writing for that blog.......
• Ten Tips for Better Corporate Blog Traffic pt 3 It is basically what allows your blog to notify other blogs that they have been mentioned elsewhere on the internet. Track backs most commonly appear as blog comments, creating another link back to your blog in other blogs on the internet. Not only will this create new links to your......
• 3 Topics to Not to Write About on a Corporate Blog So many advice columns, tips and books focus on what you should talk about on your corporate blog, but few ever go into things that you should not talk about. While it is important to focus on the positive, you also need to be aware of some common mistakes that......
• Getting a Better Corporate Blog Ranking pt 2 Ask a dozen different bloggers for strategies on getting a better corporate blog ranking, and you will get a different opinion for everyone that you ask. There are a number of ways to increase your blog's search engine rankings in the top search engines like Google, Yahoo and MSN, as......

• Blog Search Engine Optimization Blogging has become a truly popular form of media for the sharing of ideas, the facilitation of communication and other methods of collaboration on the internet, and as a result it has generated a great amount of interest and buzz traffic to all kinds of different website. When it comes......
• 8 Effective Ways to Increase Your Search Engine Traffic 8 Effective Ways to Increase Your Search Engine Traffic By Cheow Yu Yuan Almost every successful online marketing campaign comprises the element of search engine marketing. Every day, millions of people search on Google and Yahoo to look for information, products and services. So it is important that your website......
• Three Ways To Advance Your Search Engine Rankings Having a net website for your business is important in today's online society. Customers expect to be able to seek out their favorite business online, and firms that refuse to use the technology available to them are usually left within the dust. Merely having a web website, though, is usually......
• How to Get High Listing for Your Website in Search Engines WelcomeWelcome to the world of Internet Marketing. Now you can use the knowledge you gain in this Special Report to market your products and services using the web, and reap rich rewards.Introduction:Google has changed our world forever. We no longer ask people for recommendations; we no longer call our......
• Do it yourself relationship fixes... As a Relationship Coach, I am completely blown away at the sheer number of books, tapes, internet content, articles, and opinions on how to 'work' on a relationship. Anything from fix your man in 30 days to you don't have to change who you are for the relationship to work.......