There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you take your efforts to the next level. Whether you are interested in expanding your blog to include podcasting, or you just want some tips on how to get more out of your corporate blog, this latest book from Ted Dempolous has quite a bit to offer.

The first part is largely an introduction on blogging, but it does have some very interesting pointers on picking out the right blog platform and handling the day-to-day activities on your corporate blog. Although it is understandable that the author had to include some basics, we would have liked to have seen a little less focus on this, since the main audience for this book appears to be those that are already semi well versed in blogging.

Part two is where the book starts to get very interesting and much more helpful. This section includes various different uses for corporate blogs, beyond the typical “reach out to your customer” angle. We very much enjoyed the section on how to use your blog as a sales research tool as well as the section on local business blogs. Overall, this is an incredibly useful selection of tips and advice and is perfect for the business blogger that is looking to get more out of their current efforts.

The interesting concept with this book is that it contains actual case studies and comments from real business bloggers that have already made their mistakes, learned from them and implemented solutions. Common problems are addressed and handled in such a way that anyone can read this book and find out what they should not be doing and what they need to start doing with their corporate blog.

Parts 4 and 5 deal with making money on your blog as well as how to start promoting it. The chapter on blog evangelizing is simply fantastic and should be read by any corporate blogger that is looking to build up an audience. Part 6 will be of interest to those that are intrigued by the concept of podcasting and need to know more about how it works. Once again, the tips here will easily get you started off on the right path and give you the right expectations about what kind of success you can expect with a podcast.

That is probably this book’s strongest selling point – real world advice. There are no pie in the sky promises here, and it’s like a refreshing jolt of cold water. This is the ideal book for both beginners that are not quite sure of what they are getting into and established bloggers that need to get back on the right track to reach their blogging goals. We highly recommend this book to both.

Originally posted 2008-10-27 05:39:08. Republished by Blog Post Promoter

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book review, Buildify

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audience, blog, blogger, bloggers, blogging, blogs, case studies, instructionals, making money, next level, pointers, research tool, ted