As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits of corporate blogging, it goes in depth into many topics that all corporate bloggers can appreciate.
The main focus of the book is how to use your blog to build your brand, increase consumer awareness and sales, and all three of these points are crucial for any blog. The first chapter covers how a blog can be used as a strategic tool for realtors, and offers many reasons why this medium can be incredibly powerful, if it is harnessed correctly. It also goes over the changes in how technology is affecting the realty world and how realtors can take advantage of this before everyone else does.
The next few chapters discuss search engine marketing and direct communication. The first goes into how to target keywords for your blog, researching techniques that can increase your effectiveness at reaching your target audience and how to build up your niche. Again, powerful advice for any blogger. We appreciated the chapter on communication since this is another area where many bloggers fall down. It’s one thing to write a blog, it’s another to use it to develop relationships. Many bloggers fall into the trap of not keeping up on their reader correspondence and this can be a death sentence for many blogs.
Chapter four should be read several times and covers how to use your blog to build your brand. Specific tips are given, such as how to handle word of mouth marketing via your blog, as well as how a corporate blog can also be used for recruiting – another rare topic that is covered only sparsely in other books.
Chapters six and seven discuss how to become a trusted expert and then how to parlay that into relationship marketing. This is absolutely an exhaustive resource on both topics and goes much further than average books on this subject do. Chapter ten was another highlight and offers some great tips on blogging for lead generation. Yet again, another topic that is woefully ignored by many authors. This chapter should be read by any blogger, or manager that is looking for new ways to acquire leads.
We recommend this book to anyone interested in corporate blogging, particularly if you are doing so to make money, generate leads and further increase your sales. Although the book is of course geared towards realtors, there are many tips on lead generation that will apply to any industry and can be put to good use by any blogger. By far the best book we’ve read in the realty niche, and incredibly useful for just about anyone. We have high praise for this book and look forward to reviewing other niche corporate blogging books.
Originally posted 2008-10-03 05:49:11. Republished by Blog Post Promoter
Related Posts -
Professional Blogging Roundup: All Saints Day Edition Happy All Saints Day, one day late, from Buildify. We hope your weekend has been productive and if it hasn't been yet, well we have another list of links for you to read through for some blogging ideas to help you get started. Corporate Blog Medium Shifting in Large Way...... - Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
- Professional Blogging Roundup: Winter Begins Take a deep breath... Smell it? It's December and that means holidays, traditions, food, spending, gift giving, time off of work, and quality time with loved ones. Happy Holidays! See you next Sunday. Corporate The Korea Times presents Blogging for a Living. Photoshop Tutorial writes in with 5 Reasons Why......
-
Using Corporate Blogging to Grow Your Business One of the best reasons to give corporate blogging a try is that it has the potential to really help you grow your business. If you are just establishing your online identity or if you are trying to actively increase your customer base and your sales, a corporate blog can...... - Three Must-Read Books for Corporate Bloggers Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level. 1 - "The Corporate Blogging Book: Absolutely Everything......
Related Websites -
Blog Money-Making Strategies That Work Using a blog to start making money online is probably the easiest possible way for anyone to get started online. It does not matter what qualifications you have - you can start your own blog today. Blogging enables most people to earn money very quickly, and some even go...... -
Links 03-07-10 I started off the week the week with a nice surprise, getting linked to from Lifehacker: Should You Pay Off A High Balance or High Interest Rate Credit Card First? - Credit Cards - Lifehacker. First, let me say I LOVE Lifehacker and read it everyday so I am humbled. ...... -
How to Increase Blog Traffic With Comments A really great endeavor worth pursuing when trying to learn how to increase blog traffic is to use blog comments in order to attract a steady stream of people to your blog. When you leave strong comments in other blogs, it can play a large role in how to increase...... - 5 Top Secret Steps When Blogging to the Bank There are multiple ways of making money online. One cheap and effective way is to make use of blogs. Even if most people know what a blog is nowadays, the general view is often that they are only used as a fun "diary" to share people's opinions. If someone......
-
Living Well on Bad Credit Book Review Living Well with Bad Credit by Chris Balish and Geoff Williams is a very informative book on getting things done with a low credit score. Like my other book reviews, I just wanted to highlight a couple of chapters and let you decided if it's something you'd be interested in to read.......
Categories:
book review
Tags:
2 comments ↓
To anyone involved in the real estate market, you will probably need to start studying up on real estate blogging. I think this is the wave of the future and those who don’t keep informed could very easily get passed by.
Wow. Thanks for the review. You are absolutely correct in your assertion that the book has relevance for a number of industries, not just real estate. The book, in its originally proposed form, was not RE specific, but the publisher, McGraw-Hill, expressed particular interest in one targeting Realtors. So, we obliged.
If it were feasible to do so, the book could be replicated to apply to any number of verticals and it would be my hope that those outside real estate would take a chance on it.
Again, thanks for the great review. I know I speak for Richard as well when I say we greatly appreciate it.
Paul Chaney
Leave a Comment