The last four blog entries (1, 2, 3, 4) have touched on eleven vital tips for crafting good blog entries and keeping your corporate blog going. In the last tip in the previous blog post, we talked about putting together a checklist to make sure that all of the most important details are touched on in the blog entries that you write. Rather than leaving you to craft your own checklist for this purpose, we have created a fairly basic one that you can use for your own purposes.
- Headline -
- Is the topic of your blog entry clear to someone who begins by only reading the headline of the post?
- Have you used a keyword in your blog post title, or have you used one of the catchy title examples mentioned in the previous article?
- First Paragraph -
- Does the lead paragraph in your blog post tell your reader who the story is about and what the story is about? Does it indicate to the reader why he or she should care about the blog post?
- Did you touch on the 5 W’s, Who, What, Where, When and Why in the first paragraph of your blog post? Is your blog post written in a journalistic style, and even more importantly, does it make an honest effort to be objective how you have written it?
- Post Clarity -
- Is the angle that you have used in your blog post one that is likely to appear newsworthy to your readers?
- If someone who knows absolutely nothing about your topic reads your blog post, will they understand what you are talking about?
- Is your blog post completely free of technical jargon and other confusing or unclear terms? If so, remove them now.
- Ending your Blog -
- Did you remember to ask the readers of your blog a question at the end? You need to make sure that you are stimulating your readers to write comments and offer up feedback. Ask them a question, ask directly for feedback or find some other way to essentially say “Hey, talk to me!” because blogs are excellent for the purpose of facilitating communication and correspondence.
- Did you remember to write the entire blog post while keeping your reader in mind? Do you remember WIIFT? Make sure that your readers are getting something out of your blog. If there’s nothing in it for them, why should they stick around and read?
- Finally, run through your blog: Is it free of errors? Run a spelling and grammar check and make sure that there are no glaring errors, because your readers can and will notice them!
Run through this checklist every time you write a blog, and if everything is satisfactory, click on “Publish” and sit back knowing that you put out a good piece of content that your readers will appreciate.
Photo Credits: 1
Originally posted 2009-03-04 05:48:36. Republished by Blog Post Promoter
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