This is part four in our series about good tips for good corporate blogging. We have touched on three tips each in the first part, second part and third parts of this series. – Now here are another handful of tips for your consideration.
- 10 – Know the value of a good title for your blogs, and choose headlines that are clear for and attractive to your readers.
Don’t be afraid to make statements that are bold and directly touch on the information within the blog post. Just make sure that your snazzy and keyword-oriented blog post headlines are honest, and avoid misleading your readers. There are a number of formulas that can be used to create blog post titles that are winners. The ideal blog post is one that is convincing to your readers but also keyword oriented for the purpose of search engines. Some examples of solid titles for blog posts include:
- The Secret to [Blank]! - “The Secret to Making Money Online!” for example.
- How to Eliminate [Issue], Once and For All! - “How to Eliminate your Smoking Habit, Once and For All!” for example.
- The Answer to [Problem]! - “The Answer to Obesity!”, for example.
- Little Known Ways to [Blank]! - “Little Known Ways to Lose Weight Quickly!”, for example.
- [Something Desirable] can be yours! Now you can [Great circumstance]! – “Quit your Job Today! Make Even More Money Online!”, for example.
- [Do] [Something] like [Someone Desirable]! - “Throw a Party like Paris Hilton does!”, for example.
- Have a [Something] that you can finally be proud of! - “Have a killer body that you can finally be proud of!”, for example.
These titles immediately capture attention and imagination. If you want to get the attention of your readers, then you need to be willing to craft titles that are interesting, exciting, attractive and rich in relevant keywords.
- 11 – Craft a blog posting checklist to make it easier to cover all of the bases before you click on the publish button.
If you craft a checklist that touches on the most important aspects of writing in your corporate blog, and you run through the checklist after you write each of your posts, you will have an easier time of making sure that your blog entries are “post ready”. As it was mentioned before, posting a blog before you proofread it is like going out without brushing your hair or applying makeup. Some of the things that you are going to want to touch on for this purpose include proofreading for spelling and grammar errors, using a clear and concise headline, touching on the 5 W’s in the first paragraph of your blog entry, and writing your blog post in a way that allows it to be easily skimmed by your readers. In the final part of this series we will offer a more thorough checklist, though there is nothing wrong with crafting your own based on the needs of your blog and those who read it.
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Originally posted 2009-03-03 05:42:40. Republished by Blog Post Promoter
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