This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series – Now here are another handful of tips for your consideration.
- 7 – Write clearly and concisely when it comes to everything that you publish in your blog.
You should be aiming to craft short and to-the-point questions. You should only be touching on one single concept per sentence in order to keep the attention of your readers. Avoid writing using double speak or technical terms and jargon that may persuade your readers not to stay. Your sentences should be simple and straight forward, rather than forcing your readers to think hard about the meaning that you are trying to get at. Use specific punctuation marks, including dashes and commas, as liberally as you possibly can. In some ways, it may be ideal to spoon feed your content to your readers to make sure that no part of the meaning is lost, and that your readers come away feeling confident about what they have read.
- 8 – Use keywords as often as you possibly can when writing in your blog post, but only where they feel natural.
Using relevant keywords often when writing your blog posts will help you stay on purpose, and they will also appeal to the search engines. Your search engine rankings will go up, and you will likely enjoy more traffic as a result. This is one of the reasons why your blog should have a solid purpose statement before you begin to write in it. The more clearly that you are able to convey the purpose behind your blog, the more consistently you will be able to deliver messages that are on task and on target with the niche or industry that you are attempting to sell. The more often your preferred keywords show up, the more likely you will be to garner improvements in search engine ranking and results.
- 9 – Write conversationally when you write in your blog.
Rather than writing with a formal edge to your writing, you should be writing as if you are speaking to an old friend. Your blog should be friendly and conversational, but only as long as you’re still providing information and value in each of the blog posts that you create. There is nothing wrong with implementing common expressions from speech in your blog posts. For example, you can use terms like these:
“Hey guys”,
“Go Figure!”,
“Now I’m asking you”,
“Gotta love it!”
“What’s up?”
You should also keep the age of your average reader in mind when determining the “voice” of your blog entries. Ending each blog post with “TTYL” for “Talk To You Later” may not go over as well for certain audiences as for others. Just keep in mind that the rules for conversation in a blog are not the same as writing content for other purposes, as things are much more casual and conversational when writing and communicating in a blog.
Photo Credits: 1
Originally posted 2009-03-02 05:36:43. Republished by Blog Post Promoter
Related Posts -
Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to...... -
Corporate Blogs as Internal Newspapers One of the best ways to raise morale is through an internal newspaper that keeps employees appraised on what is going on with the company. They foster a sense of belonging, especially if you cover employee birthdays, events and special happenings within the office. However, if your resources are a...... -
Do Your Posts Provoke an Emotional Response In Your Readers? Although writing for a blog is a bit limited in many cases, that does not mean that your posts shouldn’t invoke some sort of emotional response from your reader. This is the true key towards developing a devoted readership and sadly, many blogs fail to pass this test. While it...... -
Marketing Dos and Donts For Corporate Bloggers When you first start your corporate blog, it’s easy to get caught up in the excitement of coming across a new marketing medium. You suddenly have access to millions of readers that are just dying to know about your products, right? Wrong! Your readers are out there, but they don’t...... -
How to Avoid Corporate Blogging Disasters For those thinking about starting a corporate blog, there are a few caveats that should be considered before you ever throw your hat in the arena. The blogosphere can be a scary place if you are not prepared and it is easy to have a disaster of epic proportions on......
Related Websites -
Write (SEO) search engine friendly content Pick a Topic First chose a relevant topic. Write about something that is in the news. Don't just write one article, tackle all the angles and link back to the original articles and create a network of articles related to the same topic. If you already have good content and...... - Search Engine Optimizing Press Releases is turning into common data {that a} website that expects to urge the foremost out of its search engine results should search engine optimize its content in order to realize the highest potential ranking. What's not as well known is that website content isn’t the sole kind of writing that......
- So You Want to Be a Blogger Series Roundup? About six months ago I started putting together a "Be a Blogger" series of posts that recorded some of my thoughts on starting a blog, writing for the web, etc. As I said in the inaugural post, I'm certainly no expert, but felt perhaps others interested in blogging could learn......
-
Increase Traffic To Your Blog, pt3 Here is Part 3 in our series on increasing traffic to your blog. We hope you enjoyed the series, and that you can take these tips and use them to increase your readership beginning today. 13 - Post Often - Now you should be posting as often as you possibly...... -
Do You Need More Blog Readers? Do you feel as if your blog could use more blog readers? You are certainly not alone, as most blog authors are constantly looking for an increase in more blog readers, though not everyone is sure quite how to attract the readership levels that they are looking for. If you......
Categories:
Buildify, audience, content, keywords, writing style
Tags:
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment