This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series – Now here are another handful of tips for your consideration.

- 4 – Keep each piece of content short, simple and concise to get the point across without being too wordy.

There is another saying here that is worth remembering, KISS. KISS stands for “Keep it short and simple”. Most people who prefer to read blogs online are scanners, meaning that rather than reading your entire blog post from end to end, they will more than likely skim over the post to determine whether they have the interest and the time to actually read further. You may actually have a lot to say, and you may find your content interesting, but most people who are reading online simply do not have the time or the interest to read every piece of content that they come across. In other words, you need to get to the point as quickly as possible. Publishing short posts on a more frequent basis is always ideal to publishing lengthy articles more rarely, if you want to keep the attention of your readers.

- 5 – Create links as often as you possibly can.

Creating links is what builds credibility for your blog, and it is also capable of indicating to your readers that you are an expert in your chosen field. People do not necessarily have time to figure out what others are doing, so in a way it is your place to let them know. Link to other blogs, websites, products, services and other information on the internet and build a network of associates that will gladly create a return link to your website. There is nothing that dictates that you cannot talk about other people and their content in your blog, and it may just inspire them to write about your blog as well.

- 6 – Make sure that everything that you post is both lively and interesting.

Every one of the blog posts that you write should be snazzy, snappy and fun to read. Even if you are not necessarily a natural born writer, there is nothing that dictates that you cannot learn how to effectively write blogs. The key to writing lively and interesting content for your blogs is to write in your blog as if you were speaking to a friend, or even if you were speaking to yourself. You need to remember that you need to get to the point quickly, though. And when you are writing blog entries, if you want them to be on topic, relevant and informative, make sure that you are addressing the 5 W’s of journalism, which are Who, What, Why, When and Where. Address these in the first paragraph of your blog and you will already be on the right track with the blog entries that you write.

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Originally posted 2009-02-27 05:32:49. Republished by Blog Post Promoter

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