This is a review of the Nike Blog at inside.nikebasketball.com

Every few days, Nike updates their inside.nikebasketball.com blog. The posts they provide are relevant for the fans of Nike, and they write in a very well written and interest keeping manner. Despite this, the blog is very difficult to find if you do not know where to go. Searching for the blog does not turn up the pages without a nearly exact title. The blog does not provide a way to comment on or about blog posts. The user will easily get the feeling that the blog is part of a non-responsive environment. The links provided are not clear in their use, and the overall graphics scheme of the site leave a lot to be desired.

Availability, 2 out of 10 –

One would think that by typing Nike Blog, that the blog would be on the first page of links. No dice. The blog was very difficult to find without knowing the URL to begin with. Basic SEO principles will improve the find-ability of the blog, and enable it to show in many searches.

Posting Frequency, 8 out of 10 –

The blog might not be updated every day, or every other day. However the blog is updated every few days, and is consistent in updating at that pace. The size of the Nike brand name would make you think that they could hire a blogger or two to post with greater frequency. It is not like there is a lack of content in the world of basketball.

Relevance, 10 out of 10 –

The blog stays on topic amazingly well. The writing is well, even if you have no interest in the sport of basketball. Someone who knew nothing about the game could find themselves hooked after reading the blog, which is a great testament to the blog.

Accuracy, 10 out of 10 –

Nike is very good about keeping bias and propaganda out of their blog. The content they do produce seems to be on point and is without inaccuracies. If only they would take this professionalism and apply it to other aspects of their blog, they could have a phenomenal blog which is a great source of income.

User Interaction, 2 out of 10 –

There is no place for comments to be placed or for users to reply to posts. This distancing from its users seemingly makes the blog a bit elitist, not caring of what their users are thinking. Answering comments is a simple process which would greatly increase the user appeal for the site.

The Nike blog earns a 64%.

The blog can stand to have one or two staff bloggers who post frequently, and respond to user comments. There is a lot to be said for user interaction, it builds trust in a company, to think that are listening and willing to respond to their readers and customers. The styling of the blog could use a lot of work. The other big loss for the blog is the inability to find the blog without a direct link or URL. Basic SEO principles would enable the blog to turn up easily in many popular search engines.

Originally posted 2009-02-09 05:48:10. Republished by Blog Post Promoter

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