Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel

Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius and considering their experience, we were prepared for a great read.

This book really isn’t a how to, but more of a discussion on how corporate blogging is reshaping the way businesses do business. If you’re looking for a manual on how to get started, you’ll probably be pretty disappointed. However, the book has a lot of merit and it is one that every corporate blogger, especially those with larger companies, needs to read.

The main focus of the book is the Six Pillars of Corporate Blogging. Each one holds the key to your success or failure as a corporate blogger, and by mastering them, the authors hold that you will be able to enjoy a lot more success as a blogger, and you’ll learn new methods of treating your customers.

Our favorite part of the book was the discussion on Blogging Right and Wrong. The section on crisis blogging was fascinating and well worth any company owner’s time. The chapter on emerging technology was also very useful, but could use to be updated since the blogosphere does move quite fast.

Bottom line for this book – there is a ton of information to process, and you may want to read it a couple of times before dipping your toes into blogging. Even if you already have a blog, this book may help you take it to the next level and pinpoint areas that may need improvement. We appreciated how well written the book was and the time that went into putting everything together. It’s obvious by the finished product that the authors are passionate about corporate blogging and they did a great job of infusing that passion into their text.

Overall, this book was a fascinating read. We don’t agree with everything put forth, but it still managed to make a very solid case for corporate blogging as well as offering some great tips on how to go about it the right way. Even if you’re a seasoned blogging pro, there is still something to be learned by reading this book.

We highly recommend it to new and old bloggers since there is a lot of information that can be put to immediate use. The case studies and interviews with other corporate bloggers are well worth the cost of the book, and you can learn a lot from the mistakes and triumphs these blogs have experienced. It’s not a how-to manual, but in a way, it’s more important. It covers the nuts and bolts that so many people forget or fail to use, and by doing so, miss out on great opportunities.

Originally posted 2008-09-19 05:58:44. Republished by Blog Post Promoter

Blog Traffic Exchange Related Posts
  • holeCorporate Blogging Pitfalls It has been widely recognized that blogging is an excellent way to publish content to a website, and many corporations and other businesses are beginning to embrace this idea with a great amount of enthusiasm. Not only are companies creating corporate blogs, but sometimes a single employee blogs as well,......
  • blog traffic exchangeThree Must-Read Books for Corporate Bloggers Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level. 1 - "The Corporate Blogging Book: Absolutely Everything......
  • Use correct keywords to gain more readers.5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......
  • blog traffic exchangeBlogging Help Roundup - Learn More About Blogging Hello and good evening. This is Buildify's first roundup of the how-to blog and blogging blogosphere. Sounds like a tongue twister - can you say it five times fast? The following links are several good posts on improving your blog and will add some great skills to your blogging toolbox.......
  • yuppieCorporate Blogging Goes Mainstream If you were one of the early adopters of corporate blogging, or if you are on the fence about whether or not it is a solid form or promotion, recent statistics show that more companies than ever are getting their feet wet and beginning to take blogging seriously. What does......
Blog Traffic Exchange Related Websites Online Stores


Categories:

book review



Tags:

, , , , , , , , , , , , , , , , ,


0 comments ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment

audience blog blog entries blogger bloggers blogging blogosphere blogs business owners carnival comments section consumers controversy customer base different ways e mail few minutes google inspiration job little bit many different ways marketing mistake money next level niche page views platforms popularity readership relationship relationships risk search engine search engine optimization search engine rankings search engines seo social bookmarking sites social networking target traffic word of mouth wordpress