When you first start your corporate blog, it’s easy to get caught up in the excitement of coming across a new marketing medium. You suddenly have access to millions of readers that are just dying to know about your products, right? Wrong! Your readers are out there, but they don’t just want to read about what you have to sell. They want to read content that enriches them, makes them laugh, makes them think or simply informs them.
There is a fine line to walk when you are corporate blogging for marketing purposes, and with practice, you can become a pro. There will a few bumps along the road, there always are, but with time, you can develop a solid method of marketing that works on your corporate blog. The key is knowing what to do, and what not to do.
Do: Provide your readers with a resource that will enrich them in some way
Don’t: Post endless commercials about your products that provide no actual value to a reader.
Do: Find ways to integrate your products into posts that readers enjoy.
Don’t: Spam your readers with endless product pitches and hard sells.
Do: Develop a balance of selling products, telling a story, and reporting news
Don’t: Ignore the fact that no one likes a blog that is nothing more than an endless commercial.
There is a trend that is obvious right off the bat with these do’s and don’ts. First, the key is knowing how to market to your audience. Second, you have to find a way to quietly market your products while still providing interesting content. Third, you have to avoid coming off like you are actually marketing your products – even if that is precisely what you are doing.
It can take some time to develop that balance, and there are a few ways to know when you are striking the right chord. Watch your site analytics, pay attention to comments and feedback. If your traffic goes down, or your comments drop off, chances are you are either selling too hard, or not providing your readers with what they want to hear.
Another don’t that bears mentioning is writing your blog solely for the purpose of search engine optimization. Yes, SEO is vital. Yes, SEO will benefit your site, increase traffic and has the potential to increase your sales.
What SEO cannot do is force people to buy your products. Search engines don’t have wallets. Search engines will not buy your products – but people will. You need to write for them – not for the search engines. Find ways to enrich your content with keywords, but keep it readable by human beings. Avoid practices like keyword stuffing, auto generated content, and gibberish. It may take a little longer to get that ranking you want, but along the way you will be appealing to humans, not machines, and it is the humans that you need to reach first and foremost.
Photo Credits: 1
Originally posted 2008-11-03 05:50:48. Republished by Blog Post Promoter
Related Posts -
Social Media and Your Corporate Blog Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites. 1 - Do your research! Why? Because every single...... -
Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it...... -
Sunday Roundup: Corporate Blogging, Web Traffic and SEO Tips Welcome to another edition of Buildify's roundup. We have more for you on best blogging practices, blogging tips, corporate blogging, gaining reader traffic and more. We hope you enjoy this little guide into a corner of the blogosphere. Tell us what you think or would like to see by leaving...... -
How to Target Your Corporate Blog Audience Once you’re ready to set up your own corporate blog, you’ll need to figure out what your audience is since this will determine how you write your blog. If you already have a set group of customers that you feel will be reading your blog, you’re already pretty much set....... -
Marketing the Smart Way with Corporate Blogging Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and......
Related Websites - Top Tips For SEO SEO = search engine optimization. Good search results are essential to your site. Many people do not go beyond the first page of the results pages so you need to ensure that your site is search engine optimised or you wont get any traffic never mind the right sort of......
- Essential Tips On How To Become An SEO Expert You don’t need to hire sometime to do any search engine optimization (SEO) work for you. This article outlines the essential tips that you can use so that you can become an SEO expert and quickly increase your website ranking on search engines. If you want your website to constantly......
- 10 Effective Methods To Increase Web Traffic If you own a web site for your business, attracting web site traffic and additional importantly sustaining it will be one amongst your top priorities if you would like to succeed in your home business. Needless to mention, there are a number of ways in which to extend website traffic.......
-
Keep Readers Coming Back to Your Blog If you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But...... - Get Search Engine Optimisation SEO Done In A Day If you have wanted to get your site higher on the results page when customers search for it on the World Wide Web, you probably are wondering how to do it. Here is how you are going to get your search engine optimization SEO done in a day, and then......
- Style Furniture Antique Garden Nursery
- Electric Engines, Multi-Purpose Outdoor Power Equipment Yard, Garden & Outdoor Living Nursery
- Bullet Pencils Pens & Writing Instruments Collectibles
- Kawasaki Engines, Multi-Purpose Outdoor Power Equipment Yard, Garden & Outdoor Living
- Heavy Duty Engines, Multi-Purpose Outdoor Power Equipment Yard, Garden & Outdoor Living
Categories:
audience, content, search engine, writing style
Tags:
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment