When you first start your corporate blog, it’s easy to get caught up in the excitement of coming across a new marketing medium. You suddenly have access to millions of readers that are just dying to know about your products, right? Wrong! Your readers are out there, but they don’t just want to read about what you have to sell. They want to read content that enriches them, makes them laugh, makes them think or simply informs them.

There is a fine line to walk when you are corporate blogging for marketing purposes, and with practice, you can become a pro. There will a few bumps along the road, there always are, but with time, you can develop a solid method of marketing that works on your corporate blog. The key is knowing what to do, and what not to do.

Do: Provide your readers with a resource that will enrich them in some way
Don’t: Post endless commercials about your products that provide no actual value to a reader.

Do: Find ways to integrate your products into posts that readers enjoy.
Don’t: Spam your readers with endless product pitches and hard sells.

Do: Develop a balance of selling products, telling a story, and reporting news
Don’t: Ignore the fact that no one likes a blog that is nothing more than an endless commercial.

There is a trend that is obvious right off the bat with these do’s and don’ts. First, the key is knowing how to market to your audience. Second, you have to find a way to quietly market your products while still providing interesting content. Third, you have to avoid coming off like you are actually marketing your products – even if that is precisely what you are doing.

It can take some time to develop that balance, and there are a few ways to know when you are striking the right chord. Watch your site analytics, pay attention to comments and feedback. If your traffic goes down, or your comments drop off, chances are you are either selling too hard, or not providing your readers with what they want to hear.

Another don’t that bears mentioning is writing your blog solely for the purpose of search engine optimization. Yes, SEO is vital. Yes, SEO will benefit your site, increase traffic and has the potential to increase your sales.

What SEO cannot do is force people to buy your products. Search engines don’t have wallets. Search engines will not buy your products – but people will. You need to write for them – not for the search engines. Find ways to enrich your content with keywords, but keep it readable by human beings. Avoid practices like keyword stuffing, auto generated content, and gibberish. It may take a little longer to get that ranking you want, but along the way you will be appealing to humans, not machines, and it is the humans that you need to reach first and foremost.

Photo Credits: 1

Originally posted 2008-11-03 05:50:48. Republished by Blog Post Promoter

• Social Media and Your Corporate Blog Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites. 1 - Do your research! Why? Because every single......
• Marketing the Smart Way with Corporate Blogging Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
• How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick......
• How to Target Your Corporate Blog Audience Once you’re ready to set up your own corporate blog, you’ll need to figure out what your audience is since this will determine how you write your blog. If you already have a set group of customers that you feel will be reading your blog, you’re already pretty much set.......

• Make Your Email List Responsive In the world of internet marketing nothing compares to the return on investment (ROI) that Email Marketing brings. Email marketing has been responsible for more online overnight millionaires than any other form of internet marketing you can think of. Now we all know that you can not have email marketing......
• What Do Successful Marketers Have That You May Not? Traffic! Your position in the search engines depends mainly on two things, how well your website is optimized and link popularity.Before getting started with optimizing your webpage you will need to decide on your keywords. This can be important because your keywords will determine how your visitors find your website.......
• Keep Readers Coming Back to Your Blog If you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But......
• Content Syndication and Content Marketing Friday Podcast: Effective Content Marketing Strategies with Lisa ... - ... Product Creation · Razer · Reader Questions · Robert Allen · Search Engine Marketing · search engine optmization (SEO) · SecretBlogWeapon · SecretWebHostingWeapon.com · Shoemoney · social networking · social traffic · speedlinking ... I've been doing some blog......
• How To Market And Sell Video Products On The Internet Internet TV is here-its name is Brightcove.com. Have you been asking yourself what TV will look like when it moves online? It already has, and you can see for yourself by visiting the Brightcove.com site. Although Brightcove is marketing itself as the ideal host for all producers and marketers of......

audience, content, search engine, writing style

audience, blog, blogging, commercials, endless commercial, excitement, laugh, new marketing, product pitches, reporting news, right off the bat, traffic