Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a short series on tips for making blogging work for you.
1 – The first step is to find your domain name.
If you already have a website for your business, then the most advantageous option may be to attach your blog in some way to your normal business site. The next best thing would be to own the domain name that is most descriptive of your business when creating your blog. Either use your business name for your blog name, or your own name, so that you can help people link you and your blog with the company that you are intending to represent. Some of the most well known domain name registrars are GoDaddy, MyDomain, Register, PacNames and DotCalmDomains.
2 – Figure out which blogging tool or blogging platform is going to work best for you.
There are at least two different camps to consider when it comes to tools. The first is those who prefer self hosted blogs, and the second is those who prefer hosting tools. Where do you feel most comfortable? The decision is ultimately up to you but there are pros and cons associated with both options. Some of the options available to you are easily customizable hosted options like TypePad offered by SixApart, or Movable Type which offers more control than TypePad. If you want to host your own blog, WordPress may be more your style, as it offers a lot of customization and control and you can host it a lot more efficiently by yourself.
3 – Talk about yourself so your readers can get to know you.
Most blog templates have an “About” function. Use this wisely so that you may capture the true essence of who you are and what you are hoping to accomplish with your blog. You should aim to strike an excellent balance between human voice and “business speak” to show your readers that you mean business, but are just a passionate human being at the core.
4 – Register your blog and start spreading the word about your endeavor.
Get comfortable with your blog before you start speaking out about it. Once you have some content, and perhaps even a reader or two, you can start spreading the word about your blog. Register your blog at FeedBurner, available at http://www.feedburner.com so that you can provide RSS and e-mail feeds that people can use to gain access to your content. Technorati, at http://www.technorati.com is another excellent option as well as it will allow you to associate tags with your blog for better “findability”.
5 – Create a resource section or a blog roll to show your customers what you enjoy reading, or what resources you often visit.
Blog rolls are generous in two different ways, as not only do they allow people who you link to to find your blog, but they also help readers expand their knowledge by checking out the blogs that you recommend.
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Originally posted 2009-01-19 05:07:46. Republished by Blog Post Promoter
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1 comment so far ↓
Great points, and #2 I think is particularly important. Platforms vary greatly, and anyone trying to decide which to go with would be spending their time wisely by researching the various options online and seeing what others think. Give any platform that you do go with a bit of a trial period, and don’t be afraid to go with another if it isn’t working out the way you need it to. It will be a lot easier to change platforms early on than to try and do it later.
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