Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be missing out on a great opportunity. Let’s take a look at a few ways that you can start utilizing these techniques to help increase readership and retain your audience.
1. What is the value of your post?
One of the easiest ways to determine whether or not you have a compelling post is by estimating just how valuable your post really is. Has the topic already been covered in thousands of different venues? Does the post contain information that will somehow help the reader accomplish something? Is your post thinly veiled promotion? Once you know the answer to these questions, you’ll be able to start working on developing content that is truly compelling.
2. How do your readers react to your posts?
If the answer is “I have readers???” you may have a problem here. If you are basically shouting in the wind and you’ve never had a single comment on your blog despite your best efforts to market it, chances are the problem may be a lack of compelling content. This is the type of post that gets people talking, sharing and will help you make the most of viral traffic.
3. Does your post somehow make an emotional connection with the reader?
This isn’t an easy task in many cases. Let’s say that the niche for your corporate blog is washing machines. It can be tough to find a way to make an emotional connection over an appliance. However, it can be accomplished. What do people really care about when it comes to washing machines? Overall price, functionality and whether or not it eats clothes are great stepping stones that can be used to emotionally manipulate your readers (in a good way.)
4. Does the post make your readers want to know more about you personally?
When you create compelling content, you create a relationship with your readers. Once they start writing you personally, you can be assured that you are developing a good audience that is engaged by what you talk about. You may not be writing hard promotional copy with your corporate blog, but what you are doing is building that friendship – the easy way.
Compelling content can be subjective, but generally, it involves an emotional response that is evoked in the reader, and that someone can benefit from, even in a small way. Whether it’s through laughter, tears, or a feeling of “I’ve been there too” compelling content is the secret to success with corporate blogging, especially when you are first starting out.
You’ll be building a reputation as a corporate blogger that can be incredibly useful in the future, no matter what industry you may be working or writing in.
Photo Credits: 1
Originally posted 2008-11-14 05:32:44. Republished by Blog Post Promoter
Related Posts -
Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to...... -
7 Ideas on Making Corporate Blogging More Efficient Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps. Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result. 1 - When there is a lot of...... -
Are You Using Social Networking Enough for Your Corporate Blog? In this day and age, if you want to get the most out of your blog, then you need to do more than simply write in it. Many bloggers are finding that they can get a lot more out of their corporate blogs if they choose to combine their blogging...... -
Getting Smart About Corporate Blogging - Part Three The first two part of this series discussed a semi-recent post made by Matt Cutts, that covered a few things that corporate bloggers need to know. The last point that we'll cover in this series is what Matt had to say about blogging angry. There is some very powerful information...... -
Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it......
Related Websites -
Should You Use Free Blogging Sites? There are certainly many blogging sites online today. It has become the biggest trend in communications for business and for personal reasons. A blog is a wonderful business tool that allows you to build a presence online as an expert in your field and develop a following of loyal readers....... -
Weakend: Don't Be A Twitter Troll The Weakonomics Weekend Edition is now simply "Weakend". I was tired of it, and so were you. So I've talked about Twitter a lot on Weakonomics. If you aren't on Twitter you probably won't be interested in this post very much. Listen up all you people who are on Twitter...... -
Two Strategies To Get More Traffic With Less Efforts There is no doubt that getting more traffic is the topic of great importance. All web site owners need to increase it as well. As traffic is a deal of dream importance, there exist lots of myths about it. It is quite true that majority of people think that getting...... -
Get Free Blog Traffic by Writing Smart Why should you have to pay for obtaining traffic to your blog? There is no reason why you should spend a lot of money making your blog friendly for readers, considering that some of the best ways to get blog traffic are free. Attracting free blog traffic can easily net...... -
How I Sold a Blog for $20,000 in 8 Months [/caption] By: the Blog Tyrant In my first year of University I sold a blog for $20,000 USD after only eight months. It was then that I realized that making money online was something I really wanted to give a shot. Since that time I have sold several other blogs......
- European Park Style Lanterns, Strings Outdoor Lighting Yard, Garden & Outdoor Living Nursery
- Canadian Fly In Cabin For 3 People Trips Fishing
- For Fat People Clothing Running Deals
- X-Type Jaguar Hybrid Cars & Trucks
- Gaslamp Style Lights Lanterns, Strings Outdoor Lighting Yard, Garden & Outdoor Living
Categories:
audience, comments, content, web traffic, writing style
Tags:
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment