There is a lot of controversy over which blogging platform is ideal for corporate blogs. With so many schools of thought on the matter, it can be difficult to figure out which one you should be using. We have two main favorites, Blogger and WordPress, and both are very well suited to corporate blogging.
The two main benefits of both of these platforms is that they are incredibly easy to use, and incredibly search engine friendly. That solves a lot of problems right there. While we typically don’t recommend free services for corporate blogging, now that Blogger allows you to attach your own URL to your Blogger account, they’ve moved up in our estimation.
Basically, if you don’t want to go through the trouble of using server space for your corporate blog and you need a publishing platform that is literally idiot proof, then Blogger is ideal. It has many of the same features as WordPress, and since it is owned by Google, you’ll have a pretty good chance of getting a good ranking as long as you keep publishing quality content.
For corporate blog owners that need a little more control, WordPress is our natural favorite. There are thousands of customization options that are available and it is very easy to get started. With the right plugins, you can make a very advanced site without breaking a sweat, and you’ll be optimizing your content at the same time.
While there are other platforms that work well for corporate blogs, we really prefer WordPress for two main reasons:
1. Smaller learning curve.
WordPress takes less than five minutes to install, even if you have no prior experience. Everything is spelled out for you in the dashboard for your site and publishing is incredibly easy. With the right configuration you can easily build a very popular corporate blog without any effort.
2. More options for optimization.
There are thousands of plugins for WordPress that are designed to help you manage comments, optimize your content, take advantage of SEO trends, and keep everything running smoothly. These are all easy to install and use and most require very little interaction on your part.
The bottom line is that not everyone can afford to hire a web designer or programmer. Either one of these solutions is absolutely free to use and in most cases, they are more capable than the platforms that actually do cost money. For those that need to get a quick start and do not have the time to learn HTML, PHP coding and basic blogging set-up, you can’t go wrong with either of these platforms.
Try setting up a sample account on Blogger, or install WordPress on your own server and play around with them for a few minutes. Chances are you’ll be able to get the hang of it immediately and you will be well on your way to becoming the owner of a successful corporate blog that is completely tricked out and reader friendly.
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Originally posted 2008-10-01 05:55:30. Republished by Blog Post Promoter
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