(ie: should blog design match main site design?)

There are a lot of different considerations that need to be made when you are taking the initial steps to set up your corporate blog. For example, one of the first considerations that you should make is whether design integration is or is not important for your corporate blog. Should your blog design have the same design as your main site, or is there room for some creative license when setting up a site that is meant to be companion to your main site, but not necessarily part of the same website? The truth here is that either option is viable, as long as you are achieving what you intend to when designing the look and feel of your blog in its early stages on your website.

If your website has a distinct design that is classic and simple, then implementing it both on your main site and your blog site will add seamlessness for easy maneuverability, which is something that your readers will appreciate. As long as they can differentiate between the main website and the blog as they move from one to the other, there should be no underlying issues in creating a seamless design that remains the same from page to page. Because so many WordPress blog templates are designed to allow for extra pages, some corporate bloggers build the blog to spec and then add their main site around it, creating an entire blog and website combination from a single blog template. This is not the only option available to you however, so you should not feel locked into it.

On the other hand, as long as you keep a similar theme in place, there is no reason why you cannot create a website design and a blog site design that are unique to one another. If your website has a set of colors and a main graphical theme that is completely unique to your blog, you may be going for something a little too unique. However, design integration when it comes to hooking a blog and a website together does not mean using the exact same template twice – You can create an acceptable level of design integration simply by using the same images, the same basic color scheme or just a similar layout design. These small details will add up to show your readers that they are still on the same website while still making it easy for them to differentiate between your blog and your website, which can sometimes be beneficial to them.

The design details are ultimately up to you as you put your corporate blog together. What you should be aware of is the fact that both of these options have merit, and you can always add and change elements as you go to suit your style and to respond to comments from your readers. Your corporate blog and website do not have to have the same exact design implemented into both, but seamlessness can be nice when showing readers that the two sites have the same common goal.

Photo Credits: 1

Originally posted 2008-11-06 05:59:20. Republished by Blog Post Promoter

• Full Text or Excerpts - What's Best For Corporate Blog RSS Feeds? If you are putting together an RSS feed for your corporate blog, you may be wondering what way is the best way to deliver that RSS Feed. Should you use full text so that your subscribers can read the entire post in their feed reader without having to click on......
• Is Wordpress or Blogger Right For Corporate Blogs There is a lot of controversy over which blogging platform is ideal for corporate blogs. With so many schools of thought on the matter, it can be difficult to figure out which one you should be using. We have two main favorites, Blogger and Wordpress, and both are very well......
• How to Pick a Name for Your Corporate Blog One of the things that many corporate blog owners do not consider is a name for their blog. Many make the mistake of simply using the format of “Company Name’s Blog.” This is great to a point, but you’ll be missing out on some great ways to promote your blog.......
• Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to......
• How to Get Readers to Delve Further into Your Corporate Blog Deep linking is a practice that many corporate blog owners do not practice, mainly out of fear that a reader will miss the front page of the blog, and possibly the advertising that is located there. However, deep linking, when used properly, can actually be very beneficial. When you are......

• 8 Wordpress Blog Theme Design Considerations Most blogging platforms offer a wide variety of different themes to chose from, and most can be altered and edited to suit your needs, or left alone exactly as they are. Some themes are plain and dull while others are colorful, modern and inspiring. There are thousands of themes out......
• 4 Tips on Retaining your Blog Readers When you first create a blog, getting people to visit it is definitely going to be one of the most important considerations that you make. Simply attracting these blog readers is not enough if you are not guaranteeing in some way that they will stick around, or visit more often.......
• Unique SEO Content You are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also......
• Search Engine Marketing -Secrets Revealed www.takeoverpageone.com Blogging can be a fantastic way to get more traffic charging full speed to your website. The good news is that setting up a Blog for your website is surprisingly easy but there are a few caveats and things you need to change to ensure your blog is......
• Top 22 Weight Loss, Health, and Fitness Blogs of 2007 When I first began writing about my weight loss journey this past May, I wasn't expecting to have compiled such an enormous list of blogs that I actually read on a daily basis. That being said, I have decided to make the last post of the year a tribute......

Buildify, blog design, goals, planning, platform, post design