Listen to corporate blogging evangelists long enough and it’s easy to start thinking that success is going to fall out of the sky and bonk you on the head. However, spend a few weeks implementing all of their techniques and you may end up wondering whether or not all of this hard work is worth the effort. Before you fall into this trap, and give up, it is important to decide whether or not corporate blogging is worth the effort.

As with any good marketing plan, corporate blogging takes time to implement. It is vital to develop smart expectations, and realize that in order to achieve them, you will have to put in a measure of work. While there are a few success stories of corporate bloggers that were instantly successful, it takes the average blogger more than six months to start to see results. If you are not willing to wait that long, you may want to rethink your position.

Let’s look at this problem logically. First, you have a problem – you need to promote your company or products and you have heard that corporate blogging is a great way to do that. The solution is setting up that blog, working hard and being patient. The results can vary widely, based largely on your niche and how much effort you put into implementing the solution.

Corporate blogging is not for everyone and there are some businesses that are not well served by this type of marketing. Realizing that your results may not be nearly what you hoped for is a bitter pill to swallow, especially if you have just spent the last six months of your life slaving away at your blog.

So, is corporate blogging really worth it?
The answer varies on many factors, namely: How much time are you willing to put into the effort, How well you plan to promote your efforts and whether or not you can effectively reach your audience. If you understand this going into your corporate blog, it is easier to develop a solution that will ensure that all of the effort you are putting into this is worth it.

You can work for months on a blog, but if you are not promoting it, if you are not writing posts that readers care about, you are wasting your time. You can wait months to see results from heavy promotion, constant writing and tweaking of your efforts, but if it results in increased sales, it is definitely worth it.

Check the hype at the door and look at corporate blogging logically. It is a powerful tool – but only when implemented, used and promoted properly. Fail in any one of these three categories and you may just be wasting your time.

The best solution for many budding corporate bloggers is to read through case studies of other companies and their blogging efforts. You can learn from their mistakes, develop a more reasonable expectation of results and work to implement the necessary ingredients for your success.

Photo Credits: 1

Originally posted 2008-10-20 05:25:31. Republished by Blog Post Promoter

• Trackbacks for Corporate Blogs Explained If you are just getting started in the world of corporate blogging, you are probably already aware of the fact that there is a lot to take in, and plenty for you to learn. One of the concepts that you need to understand when turning your corporate blog into a......
• Spread your Company's Marketing Message through Corporate Blogging Creating a marketing message is a lot like building a house of cards: The building process can take a long, painstaking amount of time, however it can take mere moments to send everything tumbling. Sometimes all it takes is a single piece of thoughtless communication to completely contradict your......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
• Getting Smart About Corporate Blogging - Part Three The first two part of this series discussed a semi-recent post made by Matt Cutts, that covered a few things that corporate bloggers need to know. The last point that we'll cover in this series is what Matt had to say about blogging angry. There is some very powerful information......
• Will StumbleUpon Work for Your Corporate Blog? If you are not familiar with the site called StumbleUpon, it is a service that allows users to discover new sites. With the use of a toolbar (spyware free), users of StumbleUpon can find new sites that are related to their interests, or they can choose a random option. Millions......

• Apple And Android Now Make Up 75 Percent Of U.S. Smartphone Web Traffic Apple And Android Now Make Up 75 Percent Of U.S. Smartphone Web Traffic Not really surprising considering web browsing on other phones sucks! When it comes to the mobile Web, increasingly there are only two mobile platforms which matter: Apple and Android. According to AdMob’s October, 2009 mobile metrics report,......
• 3 Steps to Increase Traffic to Blog This is part one in a three part series on the steps to increase traffic to blog. If you are looking for quick and simple ways to increase traffic to blog, or more involved ways with bigger returns, keep reading for some great information. 1 - Choose the right platform......
• Traffic Conversion With Affiliate Prophet - 3 Secret Ways To Get More Traffic! What if you could have a software that helped you to track all your Google Adwords campaigns, website traffic and article marketing efforts so you could tell which keywords brought targeted prospects to your website? Affiliate Prophet Traffic Generation - Get More Web Traffic. Wouldn’t that be really neat? Tracking......
• Make Money Online: Quality of Service In addition to the size of your market and existing competition, the quality of service you provide is a very important factor in making money online.  High quality will provide credibility for your content or service, and result in repeat visits and referrals. If your site is low quality,......
• Blueprint For How To Make Money With A Blog: Advice From Successful Bloggers I hope you've found the "Blueprint For How To Make Money With A Blog" series to be helpful and enlightening thus far.  It's been a lot of fun to write it. Today I wanted to wrap the series up with another fun post. Over the last few weeks I've been......

advertisment, audience, marketing, statistics, web traffic

audience, bitter pill, blogger, bloggers, evangelists, good marketing, marketing plan, niche, six months, sky, success stories