Once you’re ready to set up your own corporate blog, you’ll need to figure out what your audience is since this will determine how you write your blog. If you already have a set group of customers that you feel will be reading your blog, you’re already pretty much set. However, if you want to reach out to a new audience, there are a few things that you will have to do first.
1. What is your demographic?
This is actually quite important when it comes to writing your blog. A younger crowd is going to want to see a blog that is more fun and integrated with social networking features, while an older crowd may feel more comfortable with a more staid blog. It will really depend, but these are some wide guidelines to help you. If you don’t know your demographic, it’s best to shoot for the middle of the road when it comes to style and the types of features that you offer on your blog.
2. How do you plan to find new readers?
Once you know your demographic, this will determine how you go about attracting new readers to your blog. For those under 35, promoting your blog on social bookmarking sites such as Digg will deliver your audience to you. However, these readers are very savvy and don’t appreciate over commercialized posts. You’ll need to learn how to walk that fine line between that and getting your message across.
Other readers can be reached through a PPC ad campaign targeting keywords that are well suited to your blog. This is a little expensive and most companies prefer not to have to spend money to promote their blog, but this is a good method. A secondary choice would be to release a press release detailing what your new blog will be doing.
3. The third option is just to let your readers discover you through search engines.
This will take the longest amount of time when it comes to building up your readership and it is a bit hit or miss. You’ll need to be very patient if you’re trying to grow your blog using only this method and you may never have the results you’re looking for.
The best bet is to combine all of these marketing tools into one to help you target your key audience. Once you’ve done that, word of mount will help you continue to grow your blog. Remember that you’ll need to keep writing compelling content if you want your audience to stick with you. A blog management company can assist you in writing posts that will get attention and they are also very useful when it comes to promoting your blog and handling the every day tasks that are associated with it. If you don’t have a lot of time to devote to building your blog’s audience, this is a very good solution that works well for most companies, big or small.
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