If you’re ready to get into corporate blogging, you need to make sure that you are going in with the right attitude. There is a big difference between starting an okay blog and starting a stellar blog. You are in this to succeed, so you need to make sure that you are using the right techniques and mindset to accomplish this. Mediocrity is never a good thing, and in blogging, this is particularly true.
In order to make sure that your blog stands out from the competition, attracts readers and gets noticed, there are a few techniques that you can use.
1. Design is very important –a blog that is hard to read will not be read.
It is just that simple. While you need to match your blog’s design to that of your site, you also need to make sure that it can be easily read. This usually means a white overlay for the blog text using a black font. It may be visually boring to the design oriented, but it is easy to read. Less is more when it comes to designing a corporate blog. Make sure your logo is visible and that there is a strong visual link between your site and blog, but always make sure that the text is easy to read.
2. Use the right technology – there are many new tools out there that make blogging even easier.
These include social networking links as well as RSS feeds and management tools. The best blogs use a mix of these tools to help increase readership and get a better idea of how their blogs are doing. Corporate blogs can use these tools as well. You want to make it easy for your readers to enjoy your blog. This means going the extra mile to make sure that you do have an RSS feed, that it is easy for readers to share your posts and that they can easily find everything on your blog.
3. Comments should be encouraged – the whole point of a corporate blog is to shed that stiff corporate image and become personable.
Most blogging applications allow readers to leave comments. You should not turn this feature off. There are a few risks in allowing the general public to leave any sort of comment on your site, but you can head these off at the pass by instituting simple rules and sticking to them. For example, do not allow swearing or defamation in comments and remove any that break the rules. Use a moderation feature that will let you approve comments before they go live to avoid flame wars and embarrassing situations for your company.
These are just three simple ways that you can make your blog truly stellar. For extra help, it is a good idea to work with a company that specializes in managing corporate blogs. They can assist you in the creation of a blog that will be professional, fun and noticeable.
Photo Credits: 1
Originally posted 2008-08-12 05:26:35. Republished by Blog Post Promoter
Related Posts -
Professional Blogging Roundup: On RSS Feeds, PR, Writing Tips, and More Happy belated Thanksgiving. Did everyone enjoy their four day weekend? I know I did. The turkey was great. Here we are again with another edition of the roundup; lots of interesting things to read and think about! Corporate For some thoughts On Blogging, College Mogul, Drupal, and Acquia check out...... -
8 Step Recipe for Good Corporate Blogging Regardless of whether you already have a corporate blog, or if you are planning on starting one, if you want to turn your blog into a successful endeavor for your business, you need to have a recipe for success. Blogs that work well at attracting new clients and readers have...... -
Corporate Blogging Issues and Concerns If you have never blogged before and are interested in starting a corporate blog, there are a few issues and concerns that you need to be aware of before you ever get started. These can be treacherous waters at times and if you are not prepared, it is all too...... -
How to Use Blog Networks to Promote Your Corporate Blog One of the biggest problems facing corporate bloggers is finding an audience. If you’re using your blog as a way to promote your company’s products, it is vital to quickly build up a strong readership. This is not an easy task, and even though paid promotion can be helpful, there...... -
How to Manage Your Time With a Corporate Blog Running a corporate blog can be quite time consuming, especially if you are new to blogging. Here’s a brief idea of what you can expect in terms of actual work and the time it will take to build a successful blog. The initial stages will be much more time consuming......
Related Websites - Social Bookmarking: Correct Usage Can Advance Your Web Business What’s the first thing that comes to your mind when you talk about driving traffic? The big search engines, maybe? Pay for each Click? Using Banner Ads? You have plenty of options for creating traffic to your site, implemented correctly they will work well. And yet, there is a......
- A Few Things To Notice If You Want Convertible And Stable Web Traffic In most of the cases when working with SEO service suppliers, to be competitive they can offer terribly attractive service charges and to make up fast satisfaction from the shoppers each "kind" of internet selling techniques are visiting be used. The results will be magnificent. The website can rank at......
- Harnessing The Power Of Social Book Marking To Boost PageRank And Gather A Massive Number Of Back Links To Your Website As SEO professionals we are constantly searching for ways to get our sites ranked and indexed better. We all know that backlinks are "life blood" that get a site ranked higher in the search engines.Black hat SEO experts in the quest to get one way backlinks till now relied on......
- Harnessing The Power Of Social Book Marking To Boost PageRank And Gather A Massive Number Of Back Links To Your Website As SEO professionals we are constantly searching for ways to get our sites ranked and indexed better. We all know that backlinks are "life blood" that get a site ranked higher in the search engines.Black hat SEO experts in the quest to get one way backlinks till now relied on......
-
Blog Plug-Ins to Get More Readers Wordpress specifically has a number of plug-ins for blogging that will allow you to attract more readers to your blog. Some of the best blog plug-ins for increasing traffic to come in three main categories: Social networking and bookmarking Posting across many different platforms RSS feed helpers BTE Related Websites:......
- Extra Long Bamboo Wind Chimes Garden Décor Yard, Garden & Outdoor Living Nursery
- Design Publications & Software Gardening & Plants Yard, Garden & Outdoor Living Nursery
- Simple Benches Benches, Chairs & Lounges Patio & Garden Furniture Yard, Garden & Outdoor Living Nursery
- Easy To Read Rain Gauges Garden Décor Yard, Garden & Outdoor Living Nursery
- Design Hunting
Categories:
RSS Feed, blog design, comments, social bookmarking sites
Tags:
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment