If you’re ready to get into corporate blogging, you need to make sure that you are going in with the right attitude. There is a big difference between starting an okay blog and starting a stellar blog. You are in this to succeed, so you need to make sure that you are using the right techniques and mindset to accomplish this. Mediocrity is never a good thing, and in blogging, this is particularly true.

In order to make sure that your blog stands out from the competition, attracts readers and gets noticed, there are a few techniques that you can use.

1. Design is very important –a blog that is hard to read will not be read.

It is just that simple. While you need to match your blog’s design to that of your site, you also need to make sure that it can be easily read. This usually means a white overlay for the blog text using a black font. It may be visually boring to the design oriented, but it is easy to read. Less is more when it comes to designing a corporate blog. Make sure your logo is visible and that there is a strong visual link between your site and blog, but always make sure that the text is easy to read.

2. Use the right technology – there are many new tools out there that make blogging even easier.

These include social networking links as well as RSS feeds and management tools. The best blogs use a mix of these tools to help increase readership and get a better idea of how their blogs are doing. Corporate blogs can use these tools as well. You want to make it easy for your readers to enjoy your blog. This means going the extra mile to make sure that you do have an RSS feed, that it is easy for readers to share your posts and that they can easily find everything on your blog.

3. Comments should be encouraged – the whole point of a corporate blog is to shed that stiff corporate image and become personable.

Most blogging applications allow readers to leave comments. You should not turn this feature off. There are a few risks in allowing the general public to leave any sort of comment on your site, but you can head these off at the pass by instituting simple rules and sticking to them. For example, do not allow swearing or defamation in comments and remove any that break the rules. Use a moderation feature that will let you approve comments before they go live to avoid flame wars and embarrassing situations for your company.

These are just three simple ways that you can make your blog truly stellar. For extra help, it is a good idea to work with a company that specializes in managing corporate blogs. They can assist you in the creation of a blog that will be professional, fun and noticeable.

Photo Credits: 1

Originally posted 2008-08-12 05:26:35. Republished by Blog Post Promoter

• Professional Blogging Roundup: On RSS Feeds, PR, Writing Tips, and More Happy belated Thanksgiving. Did everyone enjoy their four day weekend? I know I did. The turkey was great. Here we are again with another edition of the roundup; lots of interesting things to read and think about! Corporate For some thoughts On Blogging, College Mogul, Drupal, and Acquia check out......
• How to Learn from Your Competitors to Build a Better Corporate Blog Sometimes it can be pretty tough to get inspiration for a new corporate blog. You may understand that you need one, but you’re not quite sure where to start. There’s an easy way that you can put together a plan for your own blog and it will only take a......
• 5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......
• Understanding How Social Networking Works for Blogs By now, the phrase social networking has been emblazoned on most of our minds. The problem is, not a lot of people understand how it really works or how to use it to promote their sites and their blogs. When used properly, social networking can be very beneficial and can......
• Learning How to Promote Specific Posts On Your Blog When corporate blog owners first get started, there is a lot of pressure to focus on promoting the whole blog. While this does work, there is an easier way to get attention and increase your chances of success. By breaking down your blog promotion into actual posts, you can see......

• Why do People use so Many Online Social Networking Sites? Why do people use online social networking sites? Do you belong to too many online social networking sites? The rules have changed in 2009 It’s time to chill out with strategic social marketing...
• Weekly Roundup - A Mouse in the House Edition Photo courtesy of Denis Defreyne The Frugal household came to a screeching halt Wednesday night when we discovered mice have decided to take up residency in our garage.  My wife is threatening to move out until they are eradicated, and my daughter is terrified.  My son, on the other......
• How to Increase Blog Traffic With Comments A really great endeavor worth pursuing when trying to learn how to increase blog traffic is to use blog comments in order to attract a steady stream of people to your blog. When you leave strong comments in other blogs, it can play a large role in how to increase......
• Blog Updates and Carnivals I have spent many hours this weekend on the nuts and bolts part of blogging, e.g., upgrading the software that operates both Tough Money Love and my Go To Retirement blog.  I did this primarily for security reasons, as there are lots of folks out there who are actively trying......
• How to Get Blog Readers Many people start blogging and just assume their blog will have readers. They don't promote much, just with a few social networking and bookmarking sites, and maybe with a few comments in forums. They just assume that if their content is interesting, people will come to their blog. Those blogs......

RSS Feed, blog design, comments, social bookmarking sites

attitude, blog, blogging, blogs, corporate image, extra mile, management tools, mediocrity, mindset, new tools, readership, right technology, social networking