One of the things that many corporate blog owners do not consider is a name for their blog. Many make the mistake of simply using the format of “Company Name’s Blog.” This is great to a point, but you’ll be missing out on some great ways to promote your blog. In addition, having a catchy name means that you’ll be much more likely to have your readers remember your blog and you’ll have better luck at building up a strong readership. Here are some tips to remember when you’re getting ready to start your next corporate blog.
1. Get creative.
A boring name may tell your readers that your blog is boring as well. That is not an impression that you want to create. Instead of sticking with the standard format, find a way to get creative. For example, if your main site sells books, instead of using Bookstore’s Blog, you could use “Bookworm’s Corner” or something else that is somehow related to your industry. That way, you’ll be letting your readers know that you are not a stagnant and boring company and they’ll be more likely to build an internal relationship with the blog.
2. Use keywords.
One of the easiest ways to pick a title for your blog is to find the most popular keywords for your sector and incorporate them into the name. This may take a little time, but it will be a big help when it comes to having search engines index your blog. Anytime you have an opportunity to use keywords, you should be utilizing it. That way, when a user does a search for that keyword, your blog will pop up in the results. It really makes a big difference in your ranking, especially if you publish on a frequent basis.
The key to getting this to work the right way is to configure your blog software to use your blog title on every post you make. For example: Blog Title: Post Title. This will increase your chances of getting a much higher ranking on any search engine and you’ll also be able to use this as a promotional tool. By getting your name out there in search results, you’ll be increasing the chances of building a strong brand with a recognizable name.
Don’t be afraid to change the name of your blog if it is not working for you. If you don’t have a lot of readers yet, it really won’t make that much of a difference. However, it does help to use the name of your blog in your URL. You may want to consider purchasing a brand new domain name for your blog so that you can maximize all of the benefits mentioned above.
Naming your blog should be a well thought out process. This is the name that readers will recognize, possibly even before your company name. Make sure that it correctly reflects your business and what you hope to achieve with your corporate blog.
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