When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick a classification that you will be comfortable with.
Internal/Informal –
Some companies like to have a very informal blog that is used to keep customers updated on events within the company and just basic news. This style is probably best for a very small company that really doesn’t have to worry too much about public image. It’s ok to keep it informal in this instance. However, a larger company may be perceived as being unprofessional if they attempt to take this tact with their blog.
Marketing –
This is a very hard style to pull off and you will need to walk that fine line between being too commercial and not getting your marketing message across. The best way to accomplish this is to find ways to tie in current events and news with your products. Otherwise, your blog will come off like one big advertisement and no one will want to read it.
Formal –
This is another style that is usually adopted by larger companies. It is a very stiff format that really doesn’t read well and it’s hard to build a personal relationship with your readers when trying this style. If you have a very large company such as a bank however, this may be the best road to take since you will be coming off as trustworthy.
News and Updates –
This is a style that suits most companies of any size. The blog can be used in a variety of different ways to keep customers informed about upcoming events, news about the company as well as tracking other news outlets and what they are saying about your company. If you are not comfortable going too in-depth with information, this is a very good format to use and it is very versatile.
Conversational –
This is a format that is very tricky and should only be used if you are very good at walking that fine line between friendly and engaging to over sharing and over personalization. This works well for smaller companies that really want to engage their audience and present a fun image. If you have an apparel company or an audience that skews a little younger, this is a good style to use.
Overall, it is important to weigh your audience when deciding what your blog is going to cover. If you have a young audience, they will expect you to be hip and current. If your audience is older, they want to see a little more respectability. It’s a good idea to work with someone that can assist you in setting the right tone for your company blog. Blog management services can be very useful in helping you accomplish this.
Photo Credits: 1
Originally posted 2008-07-22 05:39:34. Republished by Blog Post Promoter
Related Posts -
Getting Smart About Corporate Blogging - Part Three The first two part of this series discussed a semi-recent post made by Matt Cutts, that covered a few things that corporate bloggers need to know. The last point that we'll cover in this series is what Matt had to say about blogging angry. There is some very powerful information...... -
Corporate Blogs to Model Yourself After Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and...... -
The Secret Power of Blogging By Bruce Brown If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own...... -
Positive Qualities for a Corporate Blog Do you know what qualities your corporate blog should incorporate in order to get the most out of it? Do you know what people are looking at when they determine whether or not they want to keep reading a specific business blog? The following is a look at some of...... -
How to Avoid Corporate Blogging Disasters For those thinking about starting a corporate blog, there are a few caveats that should be considered before you ever throw your hat in the arena. The blogosphere can be a scary place if you are not prepared and it is easy to have a disaster of epic proportions on......
Related Websites -
How To Make Quick Money From Quick Traffic ? You want to make quick money from quick traffic ? First of all, is that possible to get such quick traffic ? And, is that possible to convert that traffic into money ? Long back, we discussed on how to convert traffic into money ? that will you the general...... -
Multichannel Cost Management - How to Tighten Your Belt Without Feeling the Pinch Trim the Fat and Leave the FiletThe economy is delivering a one-two punch of higher costs and lower sales. It doesn't have to be a knockout blow. In fact, it might not even hurt, if you are willing to cut costs, market smarter, and innovate. When there is a...... -
Favorite Blog Wednesday - Seeing A Blueprint. I decided to start a new weekly feature here at My Two Dollars called "Favorite Blog Wednesday". In this series I will take a look at a bunch of personal finance blogs that A. Inspired me to start writing my own personal finance site and B. You should hopefully be...... -
What is the single most important initiative that the next administration should undertake to improve the economic health of the U.S. middle class? Synchroblog #1 I am participating in the first ever (well at least to my knowledge) Synchroblog associated with the personal finance realm. I couldn't find a good definition of a Synchroblog so I am going to make one up, A Synchroblog is joint writing/blogging where a common question or theme is...... -
66% Of American Corporations Pay Zero Federal Income Tax. And that really irritates me. Here are the rest of us, from the the family of four having trouble paying for college education to your neighbor just trying to make ends meet, who have to pick up the slack. Is it any wonder that when you combine the tax breaks......
Categories:
audience, content, goals, planning, writing style
Tags:

3 comments ↓
I’m working on my thesis and part of it is about web 2.0 and UGC. This article helped, thank you!
I agree on the conversational aspect. Very difficult to pull off.
I agree that your audience will dictate what type of blog you want to post. It is very important to understand how they will respond to your blog. Also it is very important to understand what you are trying to accomplish with your blog. This will help you determine your blog style.
Leave a Comment