It is obvious that the concept of executive blogging is becoming more popular, as businesses small and large are suddenly turning to blogging as a way to convey news and information to their customers and clients. Still, many companies are wondering if executive blogging is a worthwhile endeavor for them to invest themselves into, especially because it can take some time and effort to get the blogging process started. If you are wondering if executive blogging is a good idea or a bad idea, keep reading, and you may get a much better feel for what makes corporate blogging so advantageous to so many companies. In fact, most people would be hard pressed to name a reason against executive blogging, considering how many benefits are associated with it.

In our new and changing marketplaces, it is becoming absolutely crucial for companies to build relationships with customers that are long and lasting. In order for a relationship to bloom, it needs to incorporate healthy communication and trust between both parties. There are many different ways that a company or a brand can communicate with its customers such as advertising through the television, through print, through radio, billboards, websites, newsletters, banner advertising and so much more. Unfortunately, most of these methods of advertising and marketing are impersonal, and they focus on making a sale rather than really reaching out to the readers and the viewers in order to create a strong and lasting relationship.

Most customers do not really mind getting information and news about a company, but they do not generally enjoy having their privacy invaded through marketing gimmicks on a constant basis. Reaching out to customers in other ways is generally more advantageous because it allows you to build powerful relationships with your customers past, present and future. Customers can go through your blog on their own time and at their own level of convenience. They can subscribe to your blog’s RSS feed, can leave comments and feedback, and can interact with you through your blog in a variety of different ways. In other words, by blogging, you can create lasting relationships that facilitate good communication between your company and your customers.

A business blog or corporate blog can service as a nicely non intrusive way for you to build and facilitate healthy two way communication with your customers over a long period of time. This is really easy to achieve, and involves creating plenty of resourceful and useful content keeping customers and other readers coming back for more. Some of the information that you can provide in your blog may include statistics, trends, tips, tools, guides, expert views, interviews and how-to advice relating to your company, industry or products.

With a corporate blog, you can build a large and consistently growing community of loyal readers that you can specifically target whenever you introduce new products or services, without having to pitch marketing campaigns to them. In other words, to answer the question of whether executive blogging is good or bad, the answer is a resounding “Good”!

Photo Credit: 1

Originally posted 2008-12-16 05:13:35. Republished by Blog Post Promoter

• Projecting the Right Image of Your Company Through Your Corporate Blog Few people realize how powerful a blog can be when it comes to projecting an image to the public. Words have a power all their own and the wrong ones may sink your company’s reputation. Before you even start your own corporate blog it is very important to first come......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 5 The last four blog entries (1, 2, 3, 4) have touched on eleven vital tips for crafting good blog entries and keeping your corporate blog going. In the last tip in the previous blog post, we talked about putting together a checklist to make sure that all of the most......
• Is Full Disclosure a Bad Idea for Corporate Blogs? In today’s current business world, the media is more savvy than ever and so are consumers. This has led many companies to adopt a full disclosure policy on their corporate blogs. Is this policy right for you? Let’s look at a few of the upsides and downsides of full disclosure.......
• Is Your Blog Compelling Enough? Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be......
• 3 Smart Blogging Techniques for Business Owners If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate......

• Ppc-classroom For Newbies PPC Classroom And How PPC helps in internet marketing?PPC, Pay per Click, is an internet marketing tool that is receiving a lot of attention these days. In PPC, the search engine or the blog on which the advertisement has been placed doesn't charge a fixed fee from the advertiser. Instead,......
• Related Tweets Using your blog as the seed, find quality content from the Blog Traffic Exchange and tweet it automatically. Provide your followers with interesting and relevant content within the niche of your blog. Supplement your twitter account with quality content related to your blogging niche using the our powerful content search......
• Increase your Blog Traffic in 3 Logical Ways This is part three in a three part series on the steps to increase your blog traffic. If you are looking for quick and simple ways to increase your blog traffic, or more involved ways with bigger returns, keep reading for some great information. 1 - Avoid jumping on the......
• Why Should I Go VOIP? I have been in telecommunications for over 10 years, and with experience I can say that nothing has changed this field more than the internet. Today, voice over internet protocol or VoIP is the most talked about subject among my customers and the salespeople selling telecommunications services. As a consultant......
• 30 DC Highlights - 2009 Summary of Thirty Day Challenge Update Day 14 - Day 31 New additions to the Web 2.0 week were Weebly(weebly.com) and Facebook Pages http://www.facebook.com/advertising/?pages. These came to light in Day 14 and should be used. Facebook pages is new and powerful so you want to be using it a great deal in your promotion......

Buildify, audience, bloggers, blogosphere, public relations

bad idea, banner advertising, billboards, blog, blogging, convenience, many different ways, marketing gimmicks, marketplaces, own time, radio, relationship, relationships, television, worthwhile endeavor