One of the best ways to raise morale is through an internal newspaper that keeps employees appraised on what is going on with the company. They foster a sense of belonging, especially if you cover employee birthdays, events and special happenings within the office. However, if your resources are a bit strapped, you may not have the time to put together a special publication. Print costs are not cheap, and it can be quite time intensive to publish a newspaper each month.
In order to get the benefits that a company newspaper can bring, without the downsides, you can begin to use your corporate blog to fill this position. By including your employees in your blog’s news, they will feel more a part of the company and they will want to share the posts with their friends. Everyone likes feeling like a star, and a blog is a great way to share news, promote friendly competition among employees and keep everyone updated.
Before you jump in and start making your corporate blog into an internal newspaper, there are a few things that you should remember:
1. Ask before using last names.
A lot of people prefer not to have their full names splashed all over the internet. You may not realize it, but if other sites are including your RSS feed, your posts are appearing all over the internet. Always ask permission to use an employee’s last name, or err on the side of caution and use first names only, or their first name and last initial. They will know who you are talking about, but your readers won’t. In today’s environment of identity theft and cyber stalking, last names should be avoided.
2. Always remain professional.
Sure, it’s a fun company newspaper, but the general public will have access to it. Unless you are going to password protect the posts for your internal news, you will need to keep that veneer of professionalism up at all times. It’s one thing to be lighthearted and fun, it’s quite another to veer towards being unprofessional. If something has the potential to be spun in a way that is negative towards your company, don’t publish it.
3. Be wary of posting photographs.
A lot of companies like to use photographs on their blogs to let the public know that there are real people working for the company. This is terrific, but you should always remember point one above. Never use last names to identify people in a photo. The public doesn’t really need full disclosure, they’ll be able to see the real people – they don’t need their names. Again, with the threats to people’s safety, it is best to err on the side of caution.
These are just a few things to remember before adding this option to your corporate blog. Remember, if you don’t want the public to know something about your company – don’t write it! Always keep the fact that news can be twisted in front of you while you are writing your blog.
Photo Credits: 1
Originally posted 2008-08-26 05:40:18. Republished by Blog Post Promoter
Related Posts -
Blog Posting Ideas (Pt. 2) Be a news source – New things are always happening in the world, regardless of the topic. Advancements in technology, new ideas, or even new markets come up all of the time. Thanks to this, you really should have no problem finding things to write about. You could use RSS...... -
How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick...... -
Spread your Company's Marketing Message through Corporate Blogging Creating a marketing message is a lot like building a house of cards: The building process can take a long, painstaking amount of time, however it can take mere moments to send everything tumbling. Sometimes all it takes is a single piece of thoughtless communication to completely contradict your...... -
Talking To Not At Your Readers Many corporate blogs fail simply because they strike a wrong chord with readers. If you want to use your blog to increase traffic and sales and improve your relations with the public, it is vital to develop a technique that will allow you to talk to your readers, not at...... -
Corporate Blogging Issues and Concerns If you have never blogged before and are interested in starting a corporate blog, there are a few issues and concerns that you need to be aware of before you ever get started. These can be treacherous waters at times and if you are not prepared, it is all too......
Related Websites -
Sunday Conversation #2 with Frugal Dad Welcome to Sunday Conversation #2! This is the first of many conversations between readers and yours truly. Any subject is on the table (remember, keep it family friendly). Simply ask your question in the comments section of today's post and I will respond next Sunday. Pull up a chair, grab...... -
Far right dangerously too powerful Ex-Republican challenger in the New York 23rd Congressional district, Diedre “Dede” Scozzafava, was all but forced out of her place because the far right of the Republican party are backing her Conservative Party opponent, Doug Hoffman. This is something that troubles me... I have said time and time again, to...... -
Why Big Companies Are Blogging? There are still some old school business people out there that consider the whole idea of blogging for their business rather ridiculous. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of people in their...... -
Turning Blog Visitors into Blog Readers One of the most important things that you can understand when it comes to your blog and attracting readers is that there is a difference between people who are blog visitors and people who are blog readers. Blog visitors are people that are attracted to your blog for one reason...... -
All Shared Hosting Is Not Created Equal Most webmasters and bloggers will start their online hosting careers with a shared hosting package. It is usually the best path for new sites unless a huge amount of traffic is expected because it is affordable and perfectly sufficient for those building their first site or blog. Shared hosting is......
- Company Lamp Posts Outdoor Lighting Yard, Garden & Outdoor Living
- Events Real Photo Postcards Collectibles
- Buildings Real Photo Postcards Collectibles
- People Postcards Collectibles
- For Two People Floats & Rafts Pool Fun Pools & Spas Yard, Garden & Outdoor Living
Categories:
content, employees, engaging ideas, goals, news, planning
Tags:
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment