Since corporate blogs are so popular, there are quite a few myths that go along with them. Before you even start your own blog, it is important to be able to separate fact from fiction so that you go into this process with the right expectations. You can really learn a lot from these myths, and you’ll know what you should not be doing on your blog.
1. Build it and they will automatically come.
This is completely untrue. You need to work to build your readership and it may take months. Unless you are already very popular and get a lot of daily traffic, you’re going to have to work hard to build up that audience. It is very easy to get discouraged with this process, but if you can stick with it, you’ll be greatly increasing your chances for a very popular blog.
2. Comments are a bad idea.
No one really wants to give their customers an open mic, especially if the company already has a history of customer service issues and a bad reputation. However, comments, when moderated, can lead to an open and frank discussion that is very useful for your business. In addition, it gives the impression that you really do want to hear from your readers. Commetning on blogs is a very big part of many blog reader’s lives and they will want this opportunity.
If you do have a problem with disgruntled customers, then comments may not be a good idea, especially if you let them go live without first moderating them. Try to weigh the pros and cons and then once you have made your decision stick with it. It is better to have never allowed comments, than to have allowed them and revoked them down the road. This will be perceived badly and will give the public the impression that you are trying to hide something.
The best answer is to set all comments to moderation, which means that you will get to read them and approve them before they go live. There may be a few grumblings about this, but overall, it is much safer than allowing comments to go live immediately after they are written.
3. It’s ok to have fun and be strange on your blog.
You still are representing your company, so you’ll need to find that balance between being engaging and being stupid. You don’t want your company to get dragged through the mud because of one ill thought out post. Make sure that you never post anything that could result in someone thinking less of you or your company. It’s fine to have fun with your blog, but never forget that it needs to be professional.
Blogging is tough, and many companies prefer to hire someone to help them through the entire process. A blog management company can assist you in determining the future path for your blog as well as with marketing and daily maintenance. They make it easy to have a successful corporate blog.
Photo Credits: 1
Originally posted 2008-07-01 05:35:27. Republished by Blog Post PromoterRelated posts:
- 3 Smart Blogging Techniques for Business Owners If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is...
- Does Your Company Need a Blog? One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having...
- When Companies Blog – The Good, Bad and Ugly Side of Corporate Blogging Although corporate blogging can be a powerful tool, there is a time when it can get pretty dicey. Without proper management, a blog can be...
- Marketing Dos and Donts For Corporate Bloggers When you first start your corporate blog, it’s easy to get caught up in the excitement of coming across a new marketing medium. You suddenly...
- Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic...