February 11th, 2013 — advertisment, money, reputation, social bookmarking sites, web traffic
If you are not familiar with the site called StumbleUpon, it is a service that allows users to discover new sites. With the use of a toolbar (spyware free), users of StumbleUpon can find new sites that are related to their interests, or they can choose a random option. Millions of people are using StumbleUpon [...]
Continue reading → Will StumbleUpon Work for Your Corporate Blog?
January 25th, 2013 — bloggers, Buildify, customer base, employees, goals, marketing, planning, public relations, publicity, reputation, web traffic
Corporate blogging is not the kind of thing that comes easily and generates immediate success. When it come to social media efforts like blogging, there are upsides and downsides and both must be addressed in order to adequately prepare for a new project like a corporate blog. Here are some of the challenges that corporate [...]
January 9th, 2013 — advertisment, content, marketing, public relations, reputation
Corporate blogging became so popular so quickly that many companies made the mistake of thinking that they could get away with thinly veiled advertorial blogs that served no real purpose for their readers. Some companies out and out lied about their blogs and the results permanently harmed their reputation. If you are thinking about using [...]
January 3rd, 2013 — audience, content, engaging ideas, goals, planning, reputation
If you’ve been considering starting a corporate blog, but you’re not quite sure that your company is ready yet, there is still a way that you can get your feet wet and start taking advantage of what a blog can do for promotion. Instead of closely defining a corporate blog as something that is used [...]
December 19th, 2012 — Buildify, comments, public relations, reputation
If you have decided to allow comments on your corporate blog, it is a good idea to start mapping out how you will handle certain situations now, before they actually happen. Sooner or later, something will come up with your readers and it is very helpful to have a planned response all ready to go. [...]
Continue reading → How to Steer Comments in the Right Direction
December 12th, 2012 — audience, Buildify, content, extra, goals, reputation
There are three basic ingredients that are necessarily in building a successful and professional blog, which are the ability to provide high quality content, the need to develop a loyal readership, and the offering of quality products or services based on the niche or industry the blog is based in. When these three components work [...]
October 11th, 2012 — advertisment, customer trust, goals, public relations, reputation
In today’s current business world, the media is more savvy than ever and so are consumers. This has led many companies to adopt a full disclosure policy on their corporate blogs. Is this policy right for you? Let’s look at a few of the upsides and downsides of full disclosure. Upsides 1. Public perceives your [...]
Continue reading → Is Full Disclosure a Bad Idea for Corporate Blogs?
September 1st, 2012 — audience, content, goals, public relations, reputation, writing style
Few people realize how powerful a blog can be when it comes to projecting an image to the public. Words have a power all their own and the wrong ones may sink your company’s reputation. Before you even start your own corporate blog it is very important to first come up with the image you [...]
Continue reading → Projecting the Right Image of Your Company Through Your Corporate Blog
May 21st, 2012 — blog design, Buildify, employees, extra, goals, planning, reputation, writing style
Consider this to be your quick and painless guide to starting a corporate blog both effectively and practically. 1 – Begin by defining your purpose. This may sound obvious, but many bloggers do not think of their editorial purpose until well into the life of their blog. Exploring social media simply is not reason enough [...]
April 13th, 2012 — bloggers, content, news, public relations, reputation, web traffic
In part one of this series we discussed a post made by Matt Cutts on corporate blogging. We went over the first point he made in his post, regarding leaving yourself wiggle room on deadlines. Now, let’s go over the second point, about how to handle yourself when dealing with or talking about a competitor. [...]
Continue reading → Getting Smart About Corporate Blogging – Part Two
