As corporate blogging maintains a stronger foothold on in many industries, companies are seeking ways to take their efforts to the next level. If you’re interested in growing  your blog’s audience and you want to engage your readers, you may want to consider trying a technique known as live blogging.

This is best illustrated by the activity that surrounds an upcoming launch and the subsequent blitz of a new Apple product. Weeks, if not months, before Apple releases something new, bloggers go to work talking about it, building up buzz and creating a frenzy. Then, as the day of the release gets closer, they kick it up a notch and get prepared. On launch day, many bloggers will be present in the audience and they will be blogging live about what is happening, in real time.

These blogs are always interesting to read, because they have that real time element and the excitement is palpable. You may not be Apple, but there are ways that you can use live corporate blogging to enhance your company, engage your readers and build up momentum to promote your new products.

The first step is to plan out an actual campaign for your live blogging efforts. Take the time to read through other live blogging events and their aftermath. You can learn a lot by taking the time to learn about any mistakes that were made, and how you can utilize the same exact tips in your business. You’ll also need to plan a big event, one that will interest your visitors and is large enough to generate buzz.

For example, a launch that covers a new type of dental floss may not be very exciting. However, a launch about a new type of dental floss that can dramatically reduce tooth decay without brushing would be. You’ve got to find that interesting angle, and then work to figure out how you’re going to push it.

A live blogging event will require some extra equipment. At the very least, you’ll need a laptop or a Blackberry. You’ll have to be connected to the internet and be able to post to your blog from your location. Once you have this in place, you can set up either a regular schedule to keep your readers updated, or you can do it as it happens.

Live blogging is exciting and these techniques can be used for virtually any corporate blog. The key is finding that angle, building up that buzz and following through. If you can do that, you’ll be able to hold a successful live blogging event. It’s a good idea to chronicle your efforts as you go through this process. This will help you plan out future launches and live corporate blogging events that will build on the success of your first one.

Try implementing these techniques the next time you have a new product or service coming out. Chances are, your readers will get swept away and you’ll notice a dramatic increase in site visitors and buyers.

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Originally posted 2008-12-03 05:57:54. Republished by Blog Post Promoter

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When Sprout Builder was first released in beta, this drag and drop Flash authoring widget building environment was immediately on fire. Although there was not much wrong with the original Sprout Builder, they have recently released a much more sophisticated version of their flash building services today. The new Software Development Kit in conjunction with authoring controls have seen a large amount of improvement, offering an excellent taste of the kind of extended functionality that users are now going to be able to take advantage of.

One of the new additions to the Sprout Builder service and its Software Development Kit includes full integration with Brightcove, Twitter, Seesmic and numerous other web services directly into the widgets that users create. The Software Development Kit or SDK has been slowly opening up to add additional support for as many services and developers could possibly imagine. There are also numerous additional authoring controls that are definitely worth noting the appearance of:

If you tried Sprout Builder in the past then you probably noticed that its first official launch had a few small kinks, but new improvements have cast these kinks out and turned Sprout Builder’s authoring controls into a much more fluid system.

- Page History –

Each and every page in the authoring space for a Sprout widget displays the last twenty editing actions that you took there, meaning that you can revert back, so taking bigger risks is possible without fear.

- Effects –

Elements can easily be set to flash at hover, to slide in at the loading of a page, or to perform a wide variety of other interesting effects. This is a simple enough matter that allows for authors of widgets to add some truly helpful finesse to the widgets that they create.

- Text Control –

Displaying RSS feeds has become one of the handiest possible ways to turn Sprouts into dynamic widgets. The text output in previous incarnations of the Sprouts utility was ugly and incapable of being changed but this is no longer the case. Now Sprout is a great deal more usable in terms of being a production level utility.

The launch of the Sprout Builder SDK platform has brought on a lot of extra potential. The SDK tool already packs a giant punch in terms of potential and productivity. By opening it up to outside developers, Sprout Builder is allowing outside developers to come in and greatly amplify the impact of the utility for added benefits.

The capabilities of the Software Developer Kit are growing increasingly sophisticated as time goes by, offering additional integration support at a rather consistent pace. All kinds of additional integrations will be offered in the coming months, including Seesmic integration that can handle recording videos straight to Seesmic from a Sprout rather than simply viewing videos, and Ribbit Click to Call which couldn’t be easier to utilize and has recently been taken live.

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Originally posted 2009-01-12 05:52:09. Republished by Blog Post Promoter

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Business blogging is rife with benefits for those who utilize it properly, as it adds significant value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. But blogging for business is not always easy, because writer’s block does happen to everyone. The following list of business blogging ideas will help to keep you going, creating new and meaningful content for your business blog for a good long time.

1 -Email to Blog Post.

Take any email content that you have, and recycle it in order to create new blog content. If you are like most modern business owners, you probably do your fair share of emailing which can work to your advantage. Re-purpose some of your email content by turning it into blog entry material.

2 -Address reader questions.

Implement a method for your readers to type in their questions to you. Consider adding a small box or a small form to one of your sidebars. All a reader will have to do is ask their question and click submit, and you will receive the question by e-mail so that you can address it in your blog. When the questions relate to your business, your products or your services, not only will this facilitate communication between you and your readers but it also makes for excellent blog content when the questions are relevant.

3 -Keywords.

Use a tool for researching keywords like the one offered by Google so that you can identify the keywords and key phrases that best relate to your business. When you know what people are searching for, it can better help you formulate an idea for a blog post. These tools show you exactly what potential readers are looking for, saving time and effort in determining what you should be writing about.

4 – News.

Follow the media, because there is nothing that influences the behavior of internet searches the way the media does. What is currently being talked about within your niche or industry? Which topics are being regarded as hot topics? Why not talk about them in your own words by turning them into blog entries? For added effectiveness, create Google Alerts so that you can generate an endless stream of blog content ideas and other valuable writing material. Any time something is posted about one of your chosen keywords, Google will e-mail you to let you know. Can it get any easier?

5 – Look to yourself.

Look at your own company in search of blog entries and subject matter that you can write about. What kinds of products and services are you providing to the public? What are the most important components of those services or products. Break this up into various information entries and not only will you be posting search engine-valuable content, but you will also be informing your readers of the value behind your products and services.

In part 2 of this article we will touch on more exciting ideas for creating blog content for your corporate blog.

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Originally posted 2009-01-27 05:58:58. Republished by Blog Post Promoter

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In a semi-recent post on his blog Matt Cutts discussed some very powerful information about corporate blogging. We got a lot out of this post and decided to expand a little more on the subject. Whether you are already a corporate blogger, or thinking about getting started, this information could drastically effect the way you run your blog and how the public perceives it.

The first point that Matt covered was about leaving yourself enough wiggle room when it comes to product launches, updates or other big events. Whenever you set a date that is hard and fast, you are opening yourself up to a lot of potential problems. Let’s look at a common scenario and how this type of issue could have a negative effect on your business.

Let’s say that you use your blog to announce that on Date X you will be releasing Product Y. You start the buzz, everyone gets excited and your readers can’t wait. The countdown to Date X begins and as the big day gets closer, you realize that you’re not going to be able to make that deadline.

So, you post that Date X is now Date Z and explain that there is a good reason for the delay. Your audience is disappointed, and they may start to wonder about how professional your company is. While everyone understands that product launches are a delicate matter, setting a hard and fast date does raise expectations. If you can’t meet them, your audience may start to wonder what’s going wrong.

Date Z rolls by and you’re still not ready. You have another post about the new Date A, and once again, your audience is disappointed. By now, things look pretty bad, and you’ve already delayed the launch of Product Y twice. More problems occur, and before you know it your actual launch date is now Date D.

By this point, the majority of people that were really interested in Product Y will have moved on. You’ve failed to deliver, you’ve shown that you can’t keep a project on schedule and your launch will fizzle out. While some delays can be strategic and may increase demand, waiting too long and having too many delays will spell disaster for any product launch.

What can you learn from this scenario? First and foremost, while you do need to give your audience a date for a launch, it does not need to be hard and fast. Give yourself more than enough wiggle room so that if something does go wrong, your company is not going to be cast in a bad light.

This same principle can also apply to other promises you make on your blog. Bottom line, if you are not 150% sure you can keep a promise – don’t make it. It’s just that simple. If you don’t put yourself in a corner, you won’t have to worry about getting out of one. By leaving yourself that wiggle room, you’ll be able to present a strong front to the public and keep them interested in your launch or event.

Photo Credit: 1

Originally posted 2008-11-12 05:15:07. Republished by Blog Post Promoter

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Brute Force SEO has long been a popular solution for businesses and individuals looking to create a more efficient web presence online. Taking things one step further, Brute force RSS, an RSS blasting service, is creating this same type of improved web presence, but this time focusing on corporate blogs and learning how to reach out to new target audiences through RSS feeds. RSS feeds are an excellent way for businesses to stay in contact with not only their current and past customers, but future and potential customers as well.

Most people may falsely assume that RSS blasting service would be a bad thing, likening the RSS blasting concept to spam, but what RSS blasting is really all about is automatically submitting your blog entries to your own RSS feed, and to RSS directories as well, without requiring any effort on your part. In other words, The Brute Force RSS blasting service is only doing the same work that you would normally be doing; however it is not requiring you to lift a finger by doing all of the posting and updating for you.

Are you wondering what the benefit is to an RSS blasting service? Let us take a look at some of the advantages that come with using the Brute Force RSS.

- RSS Directories will receive automatic updates whenever your corporate blog is updated. In other words, the web will automatically be notified whenever you post a blog, saving yourself a lot of time and effort by taking a lot of the work off your hands.

- Your own RSS feed will be automatically updated any time you post a corporate blog. With your personal RSS feed being updated automatically, you can reach out to your customers, letting them find your new blog posts and other updates to your corporate blog.

The Brute Force RSS service, which is an RSS blasting or automatic RSS updating service creates a much greater sphere of influence for your corporate blog by casting a much wider net with your corporate blog and reaching out to more visitors and viewers than ever before. Many people prefer to check out RSS websites rather than actual blogs, so these viewers can have access to the information that you are posting without having to revisit your corporate blog homepage over and over again.

In other words, if you want to get the most out of your corporate blogging effort, then the best thing that you can to is to utilize services like the Brute Force RSS service to blast your RSS feed automatically to other RSS sites on the internet, because they will allow you to create a much larger sphere of influence for your corporate blog, reaching out to more customers past and present, and future visitors and customers as well.

Photo Credit: 1

Originally posted 2008-12-12 13:57:14. Republished by Blog Post Promoter

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One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having a blog, but there are quite a few benefits that can be reaped in the right circumstances. First, you’ll need to decide what you want to do with your blog and then you’ll be able to figure out whether or not it will be useful for your unique business.

Let’s take a look at some goals that many companies have when it comes to setting up a corporate blog. First and foremost, this can be used for some very powerful PR that is very cost effective. You’ll have something to talk about on a constant basis and an audience that is targeted for your industry. Nearly every kind of business can utilize their blog as a means of driving up their publicity.

Another common goal for a corporate blog is to build brand awareness and a customer base. By having that personal connection with your readers you will be able to create a relationship that will be long lasting and memorable. Many corporate blogs are faithfully read on a regular basis.

You can also use a blog to increase product awareness and eventually sales. Since your audience of readers is so targeted to your industry, it is very easy to promote new product launches through your blog. This is a very useful means of advertising that is cheap and very effective. Few other methods of advertising can produce this kind of result.

Next, you’ll need to decide whether or not you have the time to keep a blog current. There is nothing worse than starting up a blog and building up a readership than to leave them cold with an infrequently updated blog. If you’re going to get into blogging, you’ve got to make that commitment to stick with it, no matter what.

Since this is difficult for many companies it is recommended that you find a blog management company that can make it a lot easier to stay on top of everything. These professionals can be of great assistance in keeping your blog updated on a daily basis and they can help with the overall management and promotion of your blog. You can even hire blog managers that can assist you in coming up with new content on a regular basis so that you can stay connected with your customers.

Corporate blogs are very powerful tools, but they need to be managed correctly if they are going to be of any use to your business. With the right help, your blog can easily become well read and it can achieve the goals you’ve set down. On the same token, an improperly managed blog can lead to disaster. It’s best to get that help you need from the start to make sure that your blog stays on target and reaches as many people as possible on a regular basis.

Photo Credits: 1

Originally posted 2008-06-16 05:27:06. Republished by Blog Post Promoter

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If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog, and you will have a whole new means of reaching out to consumers. Let’s take a look at just a few reasons why most companies need to have a corporate blog.

1. Provide the public with a human face for your company.

Most consumers view corporate entities as faceless behemoths that don’t care about the little guy. One of the easiest ways to dispel this myth is to reach out to the public via a blog. Personable posts and interaction with the public go a long way towards building your brand and attaching an image that your company really does care. Just make sure that you always use this feature to your credit and not against your company. It is as vital to learn how NOT to blog as it is to learn how to blog.

2. Open up the horizon for new customers.

In today’s internet world, it is all about discoverability. Whether you are looking for local or global business, blogging is a powerful platform that can make this happen. Most of the time, the discovery process is organic, through searching and through social networking avenues. This means that you don’t have to do any extra work to achieve discoverability, beyond posting and the proper promotion of those posts.

3. Build a stronger brand.

The key to brand recognition is getting your brand out there in the public eye as often as possible. The old fashioned method of doing this was quite expensive and it was difficult for smaller companies to play on the same field as their larger competitors. The blogging trend has changed this completely and allows for companies of any size the ability to get their name out there every single day.

You can look at each post you make as getting one step closer to becoming a household name. Readers rely on bloggers like never before and this is an incredible opportunity that your company should be taking advantage of.

4. Increase overall visits to your site.

As your blog readership expands, you’ll find that your site traffic will increase as well. If you’re hosting your blog on your site, this is natural, but you’ll also notice that your regular pages are getting more attention. As your blog gets indexed by search engines, it will be much easier for new customers to find you and you will notice an increase in overall visits. These are targeted visits as well, which means that they are worth a lot more than the average ad campaign can bring in.

These are just four simple reasons that blogging can work for any company. To get help with your blog to make sure it is a success, consider working with a professional management company that already knows the ins and outs of successful corporate blogging.

Photo Credit: 1

Originally posted 2008-08-11 05:22:29. Republished by Blog Post Promoter

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If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand recognition. Let’s take apart these success stories to see how this technique can be used to help you build a strong brand that will be noticed and remembered.

1. The human approach.

Consumers have stronger reactions to brands when they feel an emotional attachment. For example, how many consumers automatically see the Hallmark logo and get sentimental. In addition, they also think of quality, since this is Hallmark’s signature. If you want to get the same results, adding that human touch will help build up an emotional attachment with your readers. By doing this, you’ll be creating a memorable brand with a human face and heart behind it. This is the key to building a strong brand.

2. More discoverability.

You can have the strongest branding concepts in the world, but if you’re not getting new visitors to your site, chances are you are shouting into the wind. If you want to stand out and get noticed, adding a corporate blog to your site increases your overall discoverability. The more posts you make, the better your chances are of getting noticed by search engines and as a result, getting noticed by the public.

3. Good controversy.

Not all controversy is bad, especially when you are standing up for a cause that the public can get behind. You can use your blog as a platform for creating good controversy and getting noticed. Your readers will be able to get behind your cause and you’ll notice that they will begin pulling for you. Your name will be associated with the “good fight” and your brand will become much stronger.

As a caveat, corporate blogs should always avoid bad controversy. This is the type of issue that can quickly spiral out of control online. The online community is tight knit and word travels quickly. Improper management of a blog can lead to bad controversy, especially if the poster is not experienced in handling hot button issues or steering comments into the right direction.

4. More visitors equals more chances to make your mark.

The main goal of building up a brand is to increase the amount of new customers and help them remember you. By having a blog that is published on a regular basis, you’re getting thousands of chances every day for building your brand and making a statement.

One of the best ways to ensure that you will get your branding goals accomplished is to hire a professional blog management company. They will be able to assist you in avoiding common pitfalls and using the blog to your company’s best advantage. These services are incredibly valuable, especially if you are not well versed in blogging.

Photo Credits: 1

Originally posted 2008-07-25 05:02:27. Republished by Blog Post Promoter

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