One of the biggest problems facing corporate bloggers is whether or not they can communicate effectively through their blog. There are a few steps that you can take to determine just how well you are reaching your audience, and it is not terribly difficult to come up with a plan on how to accomplish this. Let’s get started with the basics.

What do you hope to achieve through your corporate blog?

By focusing on the end result that you would like to have, you can better determine how to write your posts to reach that end. For example, let’s say that you want to increase consumer awareness of your company. This would mean that your posts would need to focus on community efforts that your company is hosting, more information about how your company operates as well as posts that give a more human side to your company.

If your goal is to sell products, you will need to work on a different approach. In order to effectively sell via a blog, you have to follow the basic tenets of copywriting, and find a way to incorporate them into a blog post. For example, you have to have a problem, discuss how that problem effects the consumer and then supply them with a resolution to that problem. This may sound difficult, but there is a way to work this into a blog post.

Let’s say that you sell auto parts and you are trying to increase your sales. One blog post that you could write could focus on the problems of dealing with salvage yards for parts. In this instance, it can be difficult to find parts that are in good condition. There is your problem. Now, you can elaborate on what bad auto parts can do to a vehicle, ie: discussing how this issue affects the consumer. Then, you can offer them a solution, ie: your auto parts that are in perfect working condition and come with a warranty.

This can easily be adapted to any industry, and as long as you are following the basic Problem/How it Affects Consumers/Solution formula, you should not have any problems writing effective blog posts that will sell product. But you can’t just stop there, you also need to focus on why a consumer should trust you. This can be accomplished through other means, such as testimonials, as well as by providing your readers with useful information, not too many sales pitches and a good rapport with you, the blogger.

If your goal is simply to get more visitors to your site and the blog will be used to feed them into your main site, you can take a different tactic. This will require finding interesting ways to induce people to visit your site, such as news that will integrate well with a specific division in your company. For example, let’s say that you run a sales training firm. You are trying to get new clients, and finding it difficult. Your blog could cover recent statistics about a drop in trained sales people, and that would feed into your training division. Again – problem and solution.

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Originally posted 2008-11-05 05:54:47. Republished by Blog Post Promoter

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Many list owners have a formula that helps them figure out how valuable their subscribers are. This is usually done so that you figure out how much money each subscriber means to you. For example, this may be $1 a month, $5 or even more. To come to this figure, the list owner typically will add up the sales generated by a mailing and divide that figure by the total amount of subscribers. Most marketers prefer to get to the point where each person will earn them $5 a month.

This same formula can also be applied to your blog and many help you get a better idea of the payoff that you’ll be getting from spending the time and effort to establish your corporate blog. Once you have a better idea of how much each one of your visitors is worth, you may even be more motivated to keep adding new readers and to keep your promotional engine running.

Thanks to the power of corporate blogging, your visitors may eventually exceed the value of your list subscribers. If you are writing effectively and making sales, you can easily have your visitors worth more than $10 a month to you. Keep it up and see just how much it can grow over a short period of time.

But there are other ways to help you gauge how valuable your readers are – after all – money isn’t everything. A valuable reader is one that reaches out to you through the comments section, follows your work and tells their friends. The amount of people that do that is generally pretty small, unless you have a very popular site.

This is invaluable for many different reasons. First – you are getting free promotion and that is worth a bundle. Second, you’re getting better page views which can spell more revenue. Last but not least, you are building up a targeted audience – and that right there can be worth millions.

Think about the value that each one of your readers has before you post one more thing to your blog. Ask yourself whether or not that post is also valuable to them. After all, this is a two way street. Find ways to build up more valuable readers and learn how to monetize the ones that are not responding.

Managing a corporate blog is not a static position and there is a little bit of work involved, especially if you want to be successful. By learning how much your readers are actually worth, this can actually help you reach your goals in less time. Take the time today to see how much your readers are worth to you and figure out ways that you can increase their value.

At the same time, consider how you can increase the overall value of your blog, since these two are interconnected. Never stay stagnant, and keep moving forward. That is the key to building up a strong following – and one that is very valuable indeed.

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Originally posted 2008-12-11 05:47:39. Republished by Blog Post Promoter

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Blogging has become an extremely popular activity for businesses, and it also has created a very important impact in other circles as well, including an activity for the political scene as well as for ordinary individuals as well. Google purchased Blogger in 2003, and ever since, blogging has continued to grow at an exponential pace. Here are some of the best ways that blogging can be used in order to enhance your business.

1 – The hits that you attract to your website will be more qualified.

By providing interesting content on your site through your blog, you can reach a much larger audience. Post links to your website and when readers follow these links, you will know it is because they are actually interested in what it is that you are offering.

2 – You can increase your return on investment, or ROI.

By showcasing your new products and including information in your blog, your readers will easily be driven from your blog onto your sales pages or into your catalog of products. The more people who click on your site, the more sales you will be able to realize. Marketing really is a numbers game, and blogging for your business really can help.

3 – You can increase your ranking in search engines.

If you use the best keywords and long tail phrases in your blog entries, you can significantly increase your search engine ranking. Search engines are looking for fresh content above all else, and blogs certainly do provide it.

4 – You can develop a stronger connection with your readers.

By creating an open means of communication with your readers, you can develop a rapport or a relationship with them. They will appreciate the information that you are giving them, including tips, advice, updates and product information, and you will benefit from the relationships that drive sales in the long run.

5 – You can create better relationships through communication on a two way basis.

Allowing readers to respond to your blog posts with comments and questions will give you an even better opportunity to develop strong relationships with current and future customers. Make sure that you respond to them to develop this communication.

6 – You can establish yourself as an expert or authority in your line of business or your industry.

Your blog will let you offer valuable information that your audience is looking for, and this will allow you to showcase your expertise to all of the world. This is an excellent way to gain the trust of both current and potential customers as well.

7 – Blogs are one of the most cost effective methods of publishing online.

Blogs can be set up for very little cost, and do not require a programmer in most cases. Some blogger hosts are completely free and will set the site up for you. In other words, a blog can cost between nothing and approximately $10 a month; a cost effective option consider the profit potential.

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Originally posted 2009-02-23 05:37:06. Republished by Blog Post Promoter

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In a semi-recent post on his blog Matt Cutts discussed some very powerful information about corporate blogging. We got a lot out of this post and decided to expand a little more on the subject. Whether you are already a corporate blogger, or thinking about getting started, this information could drastically effect the way you run your blog and how the public perceives it.

The first point that Matt covered was about leaving yourself enough wiggle room when it comes to product launches, updates or other big events. Whenever you set a date that is hard and fast, you are opening yourself up to a lot of potential problems. Let’s look at a common scenario and how this type of issue could have a negative effect on your business.

Let’s say that you use your blog to announce that on Date X you will be releasing Product Y. You start the buzz, everyone gets excited and your readers can’t wait. The countdown to Date X begins and as the big day gets closer, you realize that you’re not going to be able to make that deadline.

So, you post that Date X is now Date Z and explain that there is a good reason for the delay. Your audience is disappointed, and they may start to wonder about how professional your company is. While everyone understands that product launches are a delicate matter, setting a hard and fast date does raise expectations. If you can’t meet them, your audience may start to wonder what’s going wrong.

Date Z rolls by and you’re still not ready. You have another post about the new Date A, and once again, your audience is disappointed. By now, things look pretty bad, and you’ve already delayed the launch of Product Y twice. More problems occur, and before you know it your actual launch date is now Date D.

By this point, the majority of people that were really interested in Product Y will have moved on. You’ve failed to deliver, you’ve shown that you can’t keep a project on schedule and your launch will fizzle out. While some delays can be strategic and may increase demand, waiting too long and having too many delays will spell disaster for any product launch.

What can you learn from this scenario? First and foremost, while you do need to give your audience a date for a launch, it does not need to be hard and fast. Give yourself more than enough wiggle room so that if something does go wrong, your company is not going to be cast in a bad light.

This same principle can also apply to other promises you make on your blog. Bottom line, if you are not 150% sure you can keep a promise – don’t make it. It’s just that simple. If you don’t put yourself in a corner, you won’t have to worry about getting out of one. By leaving yourself that wiggle room, you’ll be able to present a strong front to the public and keep them interested in your launch or event.

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Originally posted 2008-11-12 05:15:07. Republished by Blog Post Promoter

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Listen to corporate blogging evangelists long enough and it’s easy to start thinking that success is going to fall out of the sky and bonk you on the head. However, spend a few weeks implementing all of their techniques and you may end up wondering whether or not all of this hard work is worth the effort. Before you fall into this trap, and give up, it is important to decide whether or not corporate blogging is worth the effort.

As with any good marketing plan, corporate blogging takes time to implement. It is vital to develop smart expectations, and realize that in order to achieve them, you will have to put in a measure of work. While there are a few success stories of corporate bloggers that were instantly successful, it takes the average blogger more than six months to start to see results. If you are not willing to wait that long, you may want to rethink your position.

Let’s look at this problem logically. First, you have a problem – you need to promote your company or products and you have heard that corporate blogging is a great way to do that. The solution is setting up that blog, working hard and being patient. The results can vary widely, based largely on your niche and how much effort you put into implementing the solution.

Corporate blogging is not for everyone and there are some businesses that are not well served by this type of marketing. Realizing that your results may not be nearly what you hoped for is a bitter pill to swallow, especially if you have just spent the last six months of your life slaving away at your blog.

So, is corporate blogging really worth it?
The answer varies on many factors, namely: How much time are you willing to put into the effort, How well you plan to promote your efforts and whether or not you can effectively reach your audience. If you understand this going into your corporate blog, it is easier to develop a solution that will ensure that all of the effort you are putting into this is worth it.

You can work for months on a blog, but if you are not promoting it, if you are not writing posts that readers care about, you are wasting your time. You can wait months to see results from heavy promotion, constant writing and tweaking of your efforts, but if it results in increased sales, it is definitely worth it.

Check the hype at the door and look at corporate blogging logically. It is a powerful tool – but only when implemented, used and promoted properly. Fail in any one of these three categories and you may just be wasting your time.

The best solution for many budding corporate bloggers is to read through case studies of other companies and their blogging efforts. You can learn from their mistakes, develop a more reasonable expectation of results and work to implement the necessary ingredients for your success.

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Originally posted 2008-10-20 05:25:31. Republished by Blog Post Promoter

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If you were one of the early adopters of corporate blogging, or if you are on the fence about whether or not it is a solid form or promotion, recent statistics show that more companies than ever are getting their feet wet and beginning to take blogging seriously. What does this mean for the small business blogger or those that are trying to dominate their niche? There has never been a better time to get established and to do it quickly.

Although market flooding is certainly a long way off in the future, as corporate blogging becomes more acceptable, it is only a matter of time before the majority of big name companies give it a try. While all will not be successful, they have the power of promotion behind them that the little guys do not. This doesn’t mean that you should give up however, in fact, this should be the impetus you need to get your blog started today, not tomorrow.

Why is corporate blogging going mainstream?

Many believe that this is due to the fact that it is a powerful medium, at least when utilized correctly. There are plenty of disaster stories out there of corporate blogs gone bad, but there are far more success stories that are fueling the fire. Even some of the oldest companies in the world are now trying their hands at corporate blogging and it is paying off generously.

One of the main reasons that corporate blogging is so effective, and is growing in popularity so quickly is that it gives companies the rare opportunity to personally reach out to their customers and grow their businesses. While overt pitches and shady dealings are quickly discovered, it’s the solid blog owners, that keep posting every day and giving quality information are rising to the top.

Dominating a niche is important no matter what business you’re in, and a corporate blog can accomplish this in many different ways. First and foremost, from an SEO point of view, you are creating hundreds of pages of optimized content that can be indexed and ranked. If you do this correctly, you can easily dominate the first few pages of results for your keywords.

You can also dominate a niche by establishing your company as the authority, before your competitors do. We highly recommend that business owners do some research into what their competitors are doing. If they aren’t blogging yet, that is the perfect time to reach out and grab an audience before someone else does. There are millions of blogs out there, and more are created every day, and for those that don’t want to get swept under the carpet, taking the time to establish that authority now will definitely pay off in the future.

The face of corporate blogging will continue to evolve and change, but for now, it is clear that it is going mainstream and before long, the majority of companies will be taking advantage of it in one way or another.

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Originally posted 2008-12-01 05:37:27. Republished by Blog Post Promoter

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If you are completely new to blogging, you may find that you have a lot of questions and at times, it can be hard to find the answers. We’ve compiled the most common issues facing new corporate bloggers and supplied the answers to these problems below.

1. Is this going to make my company more profitable?

Yes and no. It is important that you go into corporate blogging with the right mindset. Yes, it can be a very powerful means of promotion, but it’s going to take a lot of time and success will not happen overnight. The main reason that most companies get into corporate blogging is not to increase sales directly, but to improve their search engine rankings. Often, the result of a better ranking is more sales, but you should not view your corporate blog as a mythical tool that will rake in millions of dollars in sales.

2. What blogging platform should I use?

This is a tougher question because the answer is a bit nebulous. Everyone is going to have their preference, but overall, the most powerful and customizable platform has to be Wordpress. You’ll have two main options with Wordpress. First, you can set up an account on Wordpress.com, where they will host and install your blog for you, or you can download a free copy at Wordpress.org and install it on your own server.

For those that don’t have a lot of experience, the hosted version works quite well, despite its limitations. For those that need more options with plugins and configuration, installing it at the server level is the best option.

3. How do I promote my blog?

Once again, there is no set answer to this question, but there are several techniques that can be used successfully. First, you’ve got to make your blog easy to find on your own corporate site. Next, you’ll need to start promoting it in two different ways, directly and indirectly.

Direct promotion involves submitting your blog posts to social bookmarking and networking sites. Indirect promotion involves leaving comments on other blogs and leaving a link to your own blog inside. This should be used in moderation and your comments should always be related to the post and not blatant promotional attempts.

4. Is corporate blogging worth the effort?

Absolutely, but only if you are willing to spend extra time promoting your blog. If not, then it is a waste of your time. A good corporate blog will take a few months to catch on and you’ve got to be willing to take the time to really work on creating great posts and promoting them. Success is not going to happen instantly, and it will take work. However, you can see a big difference in your main site’s traffic and in public opinion when you really work on your blog.

Corporate blogging is not for everyone. If you’re interested in getting started, it is best to remember that it will take a lot of time and effort. For those willing to make that sacrifice, success is just around the corner.

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Originally posted 2008-09-16 05:43:49. Republished by Blog Post Promoter

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Corporate blogging became so popular so quickly that many companies made the mistake of thinking that they could get away with thinly veiled advertorial blogs that served no real purpose for their readers. Some companies out and out lied about their blogs and the results permanently harmed their reputation. If you are thinking about using a corporate blog to increase your sales, there is a way to go about it and keep your blog real.

1. Always publish content that your readers can use.

Blogs that read like an informercial are not interesting and chances are, you will lose readership in a very short time. There is a way to sell a product with your blog without making it sound like an advertorial. For example:

The Wrong Way: Buy our sports shoes, they are on sale today!

The Right Way: Recent studies have shown that a lack of proper foot support can contribute to sport’s injuries. Experts recommend using a (insert link here) certain type of shoe that can limit the amount of stress put on your joints.

The first one is a blatant attempt at advertising that serves no real purpose, other than to attempt to sell shoes.

The second is an interesting post that focuses on news and subtly brings in a product mention without being blatant. You’re leaving it up to the reader to discover what type of shoe they need to have to prevent injury, increasing the likelihood that their curiosity will induce them to click the link, and you are providing them with something that they actually need, ie: something that will prevent injury.

That is the perfect way to sell something on a blog.

2. Never attempt to fool the public.

There have been classic cases of “personal” blogs that were in fact thinly veiled sales pitches from a corporate entity. You may think that you’ve done such a good job that no one will figure it out, but the internet is a very small place. It is full of people who love to bring down companies and gain the prestige of being the person that “outed them.”

Deception is a very bad business practice no matter what industry you’re in, and it can only backfire. If you need to sell products with your blog, be honest about it. Never attempt to pass of a blog as something that it is not. The blogs that provide useful information, such as the one detailed above, are far more interesting than a fake blog that can only serve to harm your company’s reputation. Bottom line, if you are lying, someone will find out and the results will not be pretty.

Corporate blogs are powerful tools, but like anything that is powerful, they must be managed correctly. Honesty is always the best policy and although it is tempting to try to cash in on a blog, you’ve got to do it the right way. They can and will increase your sales, but only if you do it properly.

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Originally posted 2008-08-20 05:20:59. Republished by Blog Post Promoter

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When you’re ready to start getting your feet wet in the world of corporate blogging, it is a good idea to consider whether or not your company is going to need more than one blog. There are quite a few examples of multiple blogs that work well for their companies, such as Google and Sun. Let’s take a look at a few reasons why multiple blogs may be the right answer for you.

1. You have multiple divisions.

If you’ve got more than one division and they do widely different things, having more than one blog can give each division a voice. On the plus side, as readers develop interest in one of your corporate division blogs, the chances are high that they will want to see what the other blogs have to say. Internally, having more than one blog can make the whole company feel as though they are taking part in this venture and moral can go up as a result.

2. You sell many very different products.

If you’ve got many products that are very dissimilar from one another, you may want to set up more than one blog. This helps keep things less confusing for your readers, especially if you are using your corporate blog to promote these products. Try adding blogs for each different major type of product you sell. For example, let’s say a store like Sears wanted to set up multiple corporate blogs. They could have one for apparel, one for automotive and so on. By separating them, you are creating more chances for discovery and you’re giving each department their own voice.

3. You want to appear open as a company.

If you are letting your employees blog, this can be perceived as being a very open and tolerant company. Many companies do this, but it can be a bit dangerous if you give your employees free reign. You’ll need to keep an eye on them to make sure that they are staying on topic and representing your company appropriately.

4. You want to increase your SEO possibilities.

By having more than one blog, you are multiplying the opportunities to get a higher ranking on search engines. The more content you can produce every day, the greater your chances are of making it into the top 10 search results. This technique allows you to add numerous different keywords and many new pages every day that will get picked up by the engines.

No matter what you decide, it can be very useful to have the help of a blog management service. They can guide you through the entire decision process and then help manage those blogs once you’re ready to take them live. This type of service is incredibly useful, especially if you don’t have a lot of resources within your own company to devote to this type of project. Corporate blogs are powerful tools, but they need to be managed properly to get the best results.

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Originally posted 2008-07-28 05:06:46. Republished by Blog Post Promoter

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There are three different primary considerations to make when it comes to naming your corporate blog. You cannot simply choose a name that you prefer, if it is not relevant to your business or attractive to your prospective readers. Likewise, you cannot choose a name for your corporate blog that is attractive to your prospective readers but that is not relevant to your company or that will not be easy to find in search engines or through word of mouth. Here are the three most basic characteristics that your corporate blog’s new name should follow.

- When choosing a name for your corporate blog, you should choose a name that you enjoy.

If you like your blog and feel comfortable writing in it, then you will almost certainly write more often. Because the more you write, the more successful your blog will be, it is absolutely vital that your blog be a comfortable and productive destination for you to write in. When choosing a name for your corporate blog, you are going to want to select a name that resonates with you, in order to keep you writing for a good long time.

- When choosing a name for your corporate blog, you should choose a name that is relevant to and attractive for your readers.

Fun blog names, interesting blog names and otherwise attractive blog names are the blogs that attract the most traffic. “My corporate blog” is not a blog name that is going to inspire people to come and visit, to keep reading, or to pass a link to your blog on to their friends, family and colleagues. By making your blog more attractive by giving it a good name, you are inviting interested parties to come and check it out.

- When choosing a name for your corporate blog, you should choose a name that makes your blog easy to find and also offers relevancy to search engines by utilizing important keywords.

The name of your blog is what will appear in the title of your search engine results. The name of your blog is going to have an impact on your search engine results. If you can, implement your most important keyword into the title of your blog. This way, every time someone references your blog they will be doing so by mentioning your most important keyword. Careful consideration is definitely needed to make sure that you have a productive corporate blog name, at least if you are serious about attracting visitors to your blog.

All three of these considerations are important if you want your corporate blog to stand out. While your content is the most important part of your blog, having a solid name is definitely important. Your corporate blog name should be keyword driven, reader friendly and also motivating to you if you want a reason to keep writing in your corporate blog. Once you choose a good name and website address for your blog, you will definitely be in business and will see an increase in visitors to your website.

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Originally posted 2008-12-10 05:24:54. Republished by Blog Post Promoter

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