In many people’s opinion, organic traffic is the best. It’s free, it’s targeted and nine times out of ten, you’ll get a much better response, whether it’s for a company promotion, getting readers to your blog and building up solid relationships. Let’s take a look at just a few easy ways that you can start taking advantage of organic traffic and visitors, right now.

The first step is to make sure that your blog is fully optimized. One of the best platforms for quick indexing is WordPress, but depending on your content, it may not work quite well enough for you. Once you have your SEO portion of your campaign completed, you will need to keep going, making small changes, testing conversion rates and seeing just how much traffic your efforts are bringing in.

This optimization should extend not only to your content, but also to your post titles, headers, image alt-links, and literally everything else on your site. If you want a lot of organic traffic and you are in a competitive niche, you’ll need to go all out to make sure that you are getting the results you want.

Now, once you have your corporate blog fully optimized, it’s time to think about what you are actually going to be writing and whether or not it will help you increase the amount of organic visitors to your site. While placing keywords in your post is important, it should never outweigh good content that people can actually use, learn from and connect with.

Good content gets around, and that means more organic visitors for you. Word of mouth is still one of the most popular and profitable forms of advertising and there is no reason that your corporate blog cannot benefit. Since you’re not paying for these visitors through PPC ads or other means, you’re getting a chance to actually develop a relationship with your visitors and that all important motivation to keep going.

Promote your RSS feed. One of the easiest ways to get backlinks to your site, and to increase awareness about your products is through an RSS feed. Whenever you post on your corporate blog, take the time to ping your feed using a service like Pingomatic, or Pingoat. These will submit your RSS feed to numerous places and you can easily start to see results right away. As a bonus, indexed RSS content can be picked up by search engine spiders very quickly.

So, now you have your corporate blog optimized, you’re starting to develop relationships with your readers and you are getting your feet wet with RSS promotion. It may take a few tries to get results, but if you can stick with it, chances are you’ll start to notice a big increase in the amount of your daily traffic.

Try a few methods today to help you get more organic visitors and see how well the techniques work for you. With a little hard work, and smart promotional tips, you can get noticed by your audience.

Photo Credits: 1

Originally posted 2008-11-10 05:07:00. Republished by Blog Post Promoter

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Whether you are new to corporate blogging, or trying to find ways to blog more effectively, there are some great tools out there that can truly enhance your blog. Most are free to use, while others do have a small fee. However, this is definitely time and money well spent, since many of these tools can mean the difference between failure and success. Let’s look at some of the best tools that you should be using.

1. Google Analytics –

This is a free stat program that delivers a powerful punch. Not only will you get to see where your visitors are coming from, or how they found your site, but you can also track campaign effectiveness, set traffic goals and measure the ROI of your advertising campaigns. This is truly one of the most efficient and effective stat programs in existence.

2. Google Keyword Suggestions/Popularity –

Google recently released these two tools that are commonly associated with AdWords, to the general public. You can use these tools to determine how to target your niche more effectively and to get ideas of what keywords you should be using. This is also a great tool for breaking through writer’s block and the keyword suggestions are very helpful.

3. Submit Express Link Popularity Checker –

This is a vital tool for corporate bloggers that is also free to use and very powerful. Ever wonder how popular your links are? Want to know which sites you should be targeting for links back to your own site? This tool can tell you that and a lot more. This is a great resource for any webmaster, but it can be particularly effective for corporate bloggers.

4. Wordtracker –

This is a paid service, but they do offer a limited version that can be used for free. While this is a little more expensive than some of their competitor’s offerings, you can use these services to really get more out of your blog. Whether you need to see what people are searching for, or how you can expect your keywords to perform, this is a very helpful tool.

5. Multi-Pinging Tool –

There are several of these services out there, so it is difficult to pick the ideal one. However, if you are not pinging your blog, you are missing out on a lot of potential traffic. These services can be used right after you add a new post to your blog and they will automatically notify many popular blog listing sites that you have new content. You can actually pick up quite a lot of new visitors with the right pinging strategy.

6. Technorati –

This is often overlooked in corporate blogs, but it can be helpful when used properly. While the main focus is of course technical topics, there are plenty of other topics that are still popular. We also recommend visiting Technorati for topic ideas since their tag clouds can give you an idea of what people are interested in right then and there.

The proper toolbox will help you build your corporate blog up and make it more popular.

Photo Credits: 1

Originally posted 2008-10-08 05:45:08. Republished by Blog Post Promoter

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This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series – Now here are another handful of tips for your consideration.

- 4 – Keep each piece of content short, simple and concise to get the point across without being too wordy.

There is another saying here that is worth remembering, KISS. KISS stands for “Keep it short and simple”. Most people who prefer to read blogs online are scanners, meaning that rather than reading your entire blog post from end to end, they will more than likely skim over the post to determine whether they have the interest and the time to actually read further. You may actually have a lot to say, and you may find your content interesting, but most people who are reading online simply do not have the time or the interest to read every piece of content that they come across. In other words, you need to get to the point as quickly as possible. Publishing short posts on a more frequent basis is always ideal to publishing lengthy articles more rarely, if you want to keep the attention of your readers.

- 5 – Create links as often as you possibly can.

Creating links is what builds credibility for your blog, and it is also capable of indicating to your readers that you are an expert in your chosen field. People do not necessarily have time to figure out what others are doing, so in a way it is your place to let them know. Link to other blogs, websites, products, services and other information on the internet and build a network of associates that will gladly create a return link to your website. There is nothing that dictates that you cannot talk about other people and their content in your blog, and it may just inspire them to write about your blog as well.

- 6 – Make sure that everything that you post is both lively and interesting.

Every one of the blog posts that you write should be snazzy, snappy and fun to read. Even if you are not necessarily a natural born writer, there is nothing that dictates that you cannot learn how to effectively write blogs. The key to writing lively and interesting content for your blogs is to write in your blog as if you were speaking to a friend, or even if you were speaking to yourself. You need to remember that you need to get to the point quickly, though. And when you are writing blog entries, if you want them to be on topic, relevant and informative, make sure that you are addressing the 5 W’s of journalism, which are Who, What, Why, When and Where. Address these in the first paragraph of your blog and you will already be on the right track with the blog entries that you write.

Photo Credits: 1

Originally posted 2009-02-27 05:32:49. Republished by Blog Post Promoter

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A corporate blog can be an incredibly powerful sales tool and many people begin this practice simply to sell more products. There is absolutely nothing wrong with that, but before you start, it is vital to learn the art of product placement. Blogging is similar in many ways to television and other media, but when it comes to product placement, there a few very big differences.

Have you ever stayed up late and watched an annoying infomercial? Most have, and even if you are vaguely interested in the product, it’s still pretty tough to get past the hype. Now, let’s put this in terms of a blog. If your blog is one long infomercial with no actual content of any value, chances are your efforts will be in vain. No one likes to read an infomercial – especially one that stretches on ad infinitum.

So, how do you still sell products on your blog, but avoid this trap? The answer is actually pretty simple. You need to develop a ratio of informative posts versus posts that contain product placement. You also need to work on inventive ways to integrate product placement into informative posts. Let’s cover the first one and then move to the second.

A good ratio to have to avoid sounding like the world’s longest infomercial is three informative posts for every post that contains a product placement. Yes, this only gives you about one chance a week to sell a specific product if you only blog once a day. However, the chances of that one post being effective are much higher than if you post nothing but product spam all week.

The key is to give your readers what they want. That would be informative content that they can use, enjoy, or relate to. No one can really relate to a commercial. Most blog readers are savvy enough to know that companies need to promote their products, and they are okay with the fact that occasionally there may be a post about a specific product. They are not okay with endless promotional posts that offer no value to them as a reader.

Now, let’s cover inventive ways to handle product placement. These are not overt sales pitches, but they can be even more powerful than a direct product placement post. The key here is to find a way to incorporate your product into your informative post that:

1. The flow of the post is not disturbed.
2. The product provides an answer to a problem.
3. The reader is interested in learning more about the product.

This is not as hard as it sounds. A simple well placed link to one of your products and a brief sentence about how the reader will benefit from it can be incredibly powerful. Test out a few techniques to see how well your audience responds to different variants of this technique until you find the one that is right for your blog.

Photo Credits: 1

Originally posted 2008-10-31 05:45:47. Republished by Blog Post Promoter

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If you ask ten different bloggers about the best way to increase your search engine ranking for your corporate blog, you will certainly get at least ten different answers. There are a myriad of different ways that you can increase your blog’s search engine rankings in the top search engines like Google, Yahoo and MSN. The best approach is to find a number of strategies that will work for you, implementing them one at a time and combining them for the best possible results. Here is a look at some of the best strategies for success with generating better blog rankings for your corporate blog.

1 – Target Audience.

If you have not done so already, you need to build yourself a list of specific phrases and keywords that your target audience is specifically looking for online to find what you are providing. Blog ranking is only useful if you are ranking for the right keywords and key phrases.

2 – Posting Schedule.

Write your blog content often, and make sure to use your keyword list as a guide for all of the content that you produce. This will help to make sure that you are improving your search engine rankings for a much wider range of different phrases, which is going to lead to more traffic in the long term.

3 – Get Links.

When you add quality content to your blog fairly regularly over time, you are also turning your blog into a resource that is much more useful to its readers. This will help you to attract links from other webmasters for increased exposure in search engines, increasing your link popularity in the process.

4 -Directories.

Add your blog to web directories in various sources on the internet. This is another excellent strategy for increasing your link property and for seeing an improvement in ranking as well. You should conduct some basic research to figure out which directories will offer the best value for the cost.

5 -Recycle or upcycle with focus.

Re-purpose old content in order to get more bang out of your buck. You can compile and revise older blog posts in order to turn them into longer articles. You can take these articles and get more out of them still by using them to increase your ranking, your visibility and your blog traffic as well. Start submitting articles to article submission websites, providing a link that connects back to your blog for an increase in visibility overall. You should also consider submitting your articles to large scale industry websites within the industry that you operate in. Many websites will consider publishing quality articles, and the majority of them will be willing to include a link back to your website at the end of the article. More links and more content on the web leads to better blog rankings, hands down.

These are only five strategies and there are plenty more to consider when it comes to increasing your blog rankings and getting the most out of your blog generation strategies.

Photo Credits: 1

Originally posted 2009-01-22 05:34:45. Republished by Blog Post Promoter

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6 – Create outgoing links from your blog as much as you can, or as much as is feasible.

If there are people in your network who are posting excellent content, talk about that content, and link to it. Book mark their posts and refer to them any time you touch on the same topic. This is good blogging etiquette. Your blog content does not have to be completely unique, so feel free to give a nod to other bloggers online when their content is worth talking about.

7 – Make comments in other blogs and on other websites.

This is not only about exposure or placing links, but it also has to do with being generous and participating within your industry. Don’t simply leave brief comments like “Nice post.” Or “Good topic,” but rather, you should leave meaningful and useful comments that facilitate conversation in your blog and others.

8 – Give people methods to share your content with their networks.

There are plenty of social plugins like Digg, Share This, StumbleUpon and Reddit that make it possible for readers who appreciate your content to share it within other circles and networks. This is an excellent way to get some free publicity simply by writing worthwhile content.

9 – Give your readers different ways that they can engage with you.

One of the most obvious ones is simply to allow for commenting. Stay on top of comment moderation and respond to the comments that you receive, facilitating conversation between you and your readers. The more your readers are aware that you are reading and responding to their comments, the more likely they will be to keep coming back for more.

10 – Create a good, hard working search function for your blog.

A popular choice is Lijit, which you can find at http://www.lijit.com. Another one is a Google Search button, and there are plenty of other search functions that can be found online and integrated into your blog. The point here is obviously to allow people to search for any topic of their choosing on your blog, which is much easier than trying to find your blog topics from an outside search engine.

11 – Sign up for an RSS Aggregation Service.

So that you can stay on top of blogs and online publications that you read through syndication. Google Homepage (http://www.google.com/ig), Google Reader (http://www.google.com/Reader), Delicious (http://www.delicious.com), FriedFeed (http://www.friedfeed.com) and Bloglines (http://www.bloglines.com) are all popular options for this particular purpose.

Photo Credits: 1

Originally posted 2009-01-20 05:16:18. Republished by Blog Post Promoter

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If you have ever felt like you were blogging to a wall, you know how difficult it can be to engage your audience. During the first few weeks or even months after starting your own corporate blog, there are going to be dry periods where you are writing for a handful of people. This is the most frustrating period and many bloggers pull up stakes. However, if you can begin writing more effective posts, you will start to see an increase in readers.

So, how do you that? There are many ways that you can gauge the overall effectiveness of your blog. We’re going to look at the two most important ways and provide tips on gauging and improving your effectiveness. Let’s get started!

Reader Effectiveness

This can be a tough one to gauge, at least at first, but you can learn a lot if you take the time to do your research. You will need to make sure that you have analytics software installed on your blog (Google Analytics is one of the best and it is free). This is going to be one of your main tools when it comes to figuring out how you are impacting your readers.

There are three main ways to gauge whether or not you are reaching your readers:

1. The amount of comments left on your blog
2. Whether or not your traffic starts to climb
3. How many links you are getting from other sites

All three are vital to your corporate blog – but it’s not always easy to improve this area. First, start by including your audience in the discussion. Ask them direct questions, encourage them to leave comments, and keep up the conversation with them. Little by little, you’ll notice more interaction and your blog will begin to pick up steam.

Search Engine Effectiveness

While the results from this can be a bit slow to realize, you should start to see something happening if you are blogging effectively for search engines. You can gauge this by:

1. How high your Google Page Rank is.
2. How many new links you have coming in to your blog
3. How well your blog does in results pages
4. How many people are entering your site from search engines (see analytics)

If you are using keywords and not seeing your blog anywhere in the search results for that keyword, there is something wrong. Either you are picking keywords that simply have too much popularity, or you are not using them the right way.

Density is vital when it comes to keywords. You’ll need to include the phrase in the title of your post, in the first and last sentence and throughout the post. A good rule of thumb is to shoot for 2 to 3% density on your keywords or phrases. This will make a big difference.

If you are using keywords where there are already millions of results, fine tune your approach. For example, instead of real estate, you can use the keywords Montana Real Estate. Focus on long tail keywords as well to start building up solid results.

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Originally posted 2008-09-17 05:46:26. Republished by Blog Post Promoter

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When corporate blog owners first get started, there is a lot of pressure to focus on promoting the whole blog. While this does work, there is an easier way to get attention and increase your chances of success. By breaking down your blog promotion into actual posts, you can see better results in most cases. Let’s take a look at how this works.

First, you’ll need to find or write a post that you are really proud of. This should be a post that is absolutely stellar, makes a point or even one that could cause a little controversy. Read through all of your posts until you find that perfect one. Don’t worry if it is a little old, that doesn’t matter. If it is literally ancient, write a new post referencing it and work that old post into a new one.

Ok, so once you have found the perfect post, the chosen one, it is time to start promoting the heck out of it. You won’t be focusing on your entire corporate blog here, just that one post. Start submitting it to social bookmarking sites. Write a press release that references the post and put it on free PR sites. Find ways to make that little post stand out and get noticed.

The immediate benefit, especially if the content is evergreen, currently a hot topic, or controversial is that you’re going to see a lot of traffic to that one post. You should be linking to that actual post and not your main blog page if you want this to work. So, you’ve got people coming in to see that post, how to do you take advantage of this situation.

Before you even start, you will need to add links in that perfect post that reference other posts on your corporate blog that are somehow related. You should also be using a plugin that will display related posts at the bottom of the one that you are promoting. This will encourage readers to explore your site further.

Let’s take a look at a step by step process:

1. Find the post you want to promote
2. Make sure that you add links to your other content inside this post
3. Make sure that you have a related posts link at the bottom of the post
4. Submit the actual post page to social bookmarking sites

By following these steps, you will be able to successfully promote that solitary post and have it work for you. This is ideal for corporate blogs that may be a little on the staid or boring side. If you are focusing on serious industry news, you may not have the opportunity to write a lot of posts that will get a reader’s attention. Instead of trying to create every post that way, work on just doing one really great post and use this as leverage to attract new readers.

Once you have this technique down, you’ll be able to find other posts to promote to get the same benefits.

Photo Credits: 1

Originally posted 2008-09-30 05:43:03. Republished by Blog Post Promoter

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Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are used in calculating popularity, but generally, the amount of links, the frequency of new content additions and the overall traffic a site receives will have a major bearing on their Google page rank.

But does this really matter to your corporate blog?

The answer is yes and no, and it pretty much depends on how you look at it. While a low ranking can make it harder to get a good search engine results placement, it doesn’t make it impossible. However, if you are trying to take advantage of all of your promotional avenues, trying to raise your Google page rank is pretty important.

So, here are some easy tips that can dramatically affect your page rank score and as such, where you are ranked in search results.

1. Increase the amount of links coming in to your site.

These are called inbound links, but not just any links will work. You’ve got to have “quality” links that Google will approve of. This means that submitting to link directories or using black hat linking methods will not help you much. You need to increase the amount of real pages that link to you. You can do this the old fashioned way by contacting site owners to exchange links, or you can do it on your own by leaving your link in comment’s on blogs, sending out press releases and encouraging readers to link to your blog.

2. Page titles really do matter.

This is a huge factor in your overall Google page rank. You’ll want to make sure that you are using keyword rich post titles for every blog that you write. For example, Company News is a bad title for a blog post. You would want to use something like Company Name – Keyword and then News. Try to experiement with different blog titles, making them keyword rich but still useful for your readers.

3. Using keywords in your posts.

Every post you make needs to have keywords in it, but you don’t want to go overboard. Stick with mentioning your primary keywords two to three times, unless your posts are very long. The best density is around 3 to 4%.

If you are curious to see how your efforts are paying off, we recommend installing the Google toolbar which will contain your current page rank when you visit your own site. You can keep track of your progress this way and see how well you are doing. It won’t happen overnight, but these tips will help you improve your overall page rank and as such, your search engine rankings, blog discoverability and the overall popularity of your site.

Photo Credits: 1

Originally posted 2008-09-25 05:16:48. Republished by Blog Post Promoter

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Regardless of whether you already have a corporate blog, or if you are planning on starting one, if you want to turn your blog into a successful endeavor for your business, you need to have a recipe for success. Blogs that work well at attracting new clients and readers have a few key elements in common. If your corporate blog exhibits these qualities, then you are already well on your way to creating a successful corporate blogging endeavor.

1 – An excellent blog title.
2 – A friendly tag line or purpose statement.
3 – An easy way to get updates automatically.
4 – A list of categories that is easy to maneuver.
5 – A list of the most recent posts and the most recent comments.
6 – Links to useful, relevant websites, services and products.
7 – Frequent content posts with links that are relevant to the purpose of the blog.
8 – An easy way for readers to communicate with the blog’s author.

So the first question to ask yourself is what is in a good blog title?

Good blog titles are titles that tell your readers what your blog is all about. Your name should ideally notify your readers of who your blog is intended to target, and what your focus is. Your title should be compelling, because your readers need to fall in love with your blog quickly, or they will move on. Creating an excellent blog title can be difficult, so take the time to really think things through. Your title is important for search engines as well, so choose it wisely in order to best benefit your blog.

Next, your tagline is responsible for telling readers what your blog is all about, and how they can benefit from reading it.

This can be done in the header or elsewhere in the blog, as long as there is some statement that lets your readers know why they are reading. The tag line should state the benefit to the reader, who you are targeting, and who you are.

Most readers want to find your content quickly and easily, so lists of your recent posts, and your recent comments is an important addition.

Your readers are also going to want to comment, or find other ways to communicate, so make sure that you make it easy for them to connect with you. The third thing that most readers want is an easy way that they can get updates to your blog automatically, so set up an RSS feed, a newsletter or some other service to make getting updates easier for your frequent visitors and readers. The more you do to attract and retain your readers, the more successful your blog probably will become.

If your blog does not exhibit the eight qualities touched on above, now is your chance to make changes. If your blog does exhibit these eight qualities, then you are well on your way to creating a successful, attractive corporate blog.

Photo Credit: 1

Originally posted 2008-12-23 05:35:56. Republished by Blog Post Promoter

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