So many people focus only on the post portion of their corporate blog that they miss out on great opportunities to further promote their business. Unless you have integrated your blog into your company page, there are a few things that you need to add to make sure that you are taking full advantage of this medium.

1. An About Page –

This is a vital step that simply cannot be avoided. This is your chance to establish yourself or your company as an authority and promote your services. While this should not be turned into a sales letter, it can still serve to give your visitors an idea of who you are, what you do, and why they should be reading and listening to you. Without an about page, you are completely missing out on that opportunity of building authority. You might be surprised by how many people actually do read the about page on a blog – and you don’t want to miss out on this.

2. A contact page –

Simply asking your visitors to connect with you via comments, or occasionally posting an email address is not enough to establish that link with your readers. At the bare minimum we recommend adding a contact form that can be filled out by your visitors. No one wants to deal with spam, but if you’re not giving your readers a chance to reach out to you, once again, you have missed the boat on a very powerful opportunity. You can add your physical address, phone number, fax number or anything else you may need to make it easy for your readers to contact you.

3. An update page –

Sometimes blog posts aren’t enough to promote a new service, but a news page is. Consider keeping one page set aside for news and updates and feel free to get a little more promotional in here. Your readers will expect it since it is quite common and it gives them something to be excited about to. Don’t miss this great promotional opportunity!

4. Extensions, Plugins and Widgets –

If you are on Twitter – you need to let your readers know if you want them to follow you. There are numerous similar services out there that will help you connect with your readers and build strong relationships. You can easily add these to your blog with the use of extensions, plugins or widgets. Most are free and will display the latest updates you’ve made. Just keep this in mind when you are tweeting, since these will be published on your site as well. No matter what social media service you’re using, it should be integrated with your corporate blog for better results.

These are just a few extras that can be added to your page and when combined, they present a powerful force that you can use to continue extending your blog’s capability and reach, as well as helping you promote your company more effectively.

Photo Credit: 1

Originally posted 2008-11-24 05:17:45. Republished by Blog Post Promoter

• How to Use Blog Networks to Promote Your Corporate Blog One of the biggest problems facing corporate bloggers is finding an audience. If you’re using your blog as a way to promote your company’s products, it is vital to quickly build up a strong readership. This is not an easy task, and even though paid promotion can be helpful, there......
• Blogging Help Roundup - Learn More About Blogging Hello and good evening. This is Buildify's first roundup of the how-to blog and blogging blogosphere. Sounds like a tongue twister - can you say it five times fast? The following links are several good posts on improving your blog and will add some great skills to your blogging toolbox.......
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Business blogging is rife with benefits for those who utilize it properly, as it adds significant value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. But blogging for business is not always easy, because writer’s block does happen to everyone. The following list of business blogging ideas will help to keep you going, creating new and meaningful content for your business blog for a good long time.

1 -Email to Blog Post.

Take any email content that you have, and recycle it in order to create new blog content. If you are like most modern business owners, you probably do your fair share of emailing which can work to your advantage. Re-purpose some of your email content by turning it into blog entry material.

2 -Address reader questions.

Implement a method for your readers to type in their questions to you. Consider adding a small box or a small form to one of your sidebars. All a reader will have to do is ask their question and click submit, and you will receive the question by e-mail so that you can address it in your blog. When the questions relate to your business, your products or your services, not only will this facilitate communication between you and your readers but it also makes for excellent blog content when the questions are relevant.

3 -Keywords.

Use a tool for researching keywords like the one offered by Google so that you can identify the keywords and key phrases that best relate to your business. When you know what people are searching for, it can better help you formulate an idea for a blog post. These tools show you exactly what potential readers are looking for, saving time and effort in determining what you should be writing about.

4 – News.

Follow the media, because there is nothing that influences the behavior of internet searches the way the media does. What is currently being talked about within your niche or industry? Which topics are being regarded as hot topics? Why not talk about them in your own words by turning them into blog entries? For added effectiveness, create Google Alerts so that you can generate an endless stream of blog content ideas and other valuable writing material. Any time something is posted about one of your chosen keywords, Google will e-mail you to let you know. Can it get any easier?

5 – Look to yourself.

Look at your own company in search of blog entries and subject matter that you can write about. What kinds of products and services are you providing to the public? What are the most important components of those services or products. Break this up into various information entries and not only will you be posting search engine-valuable content, but you will also be informing your readers of the value behind your products and services.

In part 2 of this article we will touch on more exciting ideas for creating blog content for your corporate blog.

Photo Credit:  1

Originally posted 2009-01-27 05:58:58. Republished by Blog Post Promoter

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• Quick and Dirty Tips for Effective Corporate Blogging, pt 1 Depending on what type of content you are writing, and who you intend to reach out to with said content, there are different rules and tips that will apply to how you construct your content. Most of the rules that apply to writing a newsletter or an eZine are going......
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Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a short series on tips for making blogging work for you.

12 – Listen to what people are saying when they talk about you.

There are a wide variety of different tools that you can use in order to monitor the conversation. One of the most popular ones is to set up a Google Alert with your name, along with another for the name of your blog, and other alerts for topics that are important to you. Google will send you an e-mail any time one of your key terms is mentioned online.

13 – Find new ways to publicize your blog to your entire network.

Print the URL of your blog on your business cards; include it in your e-mail signature, post it on your LinkedIn account, mention it in your Facebook account, Twitter it, and find plenty of other ways to get the word out about your blog. The more you most your blog URL on the internet, the more likely you will be to have it seen.

14 – Install Analytic Software, allowing you to track your traffic and where it is coming from.

One of the most popular options is Google Analytics, which can be found at http://www.google.com/Analytics for free. Another excellent tool worth considering is Quantcast, which is especially useful when you are selling advertising on your site and want to be able to define your audience, measuring your site capabilities based on your traffic.

15 – Create content that is both useful and timely for your blog.

This is well worth mentioning, because content is what fuels a blog and keeps readers coming back to it for more. You also need to consider the search engine optimization value for your blog and its content. Your blog content should be search engine optimized in order for you to get the most out of your blog.

16 – Use audio, video, photos and other rich media to bring your blog to life.

Different people respond to different types of media in different ways. Create a blog radio show, or host a show with topics relating to your industry and pepper your blog with these media pieces in addition to your normal blog topics. Podcasts are another excellent way to get the most out of your corporate blog, giving your readers other forms of media to take advantage of.

17 – Make it easy for your readers to get in contact with you.

Give your readers numerous means of contacting you, including an e-mail address, a phone number, the location of your office, and anything else that will allow your readers to find you.

There are plenty of other ways to get the most out of your corporate blog, but these seventeen tips provide an excellent jumping off point to build your blog from.

Photo Credits: 1

Originally posted 2009-01-21 05:17:49. Republished by Blog Post Promoter

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Here are nine ways to make corporate blogging even easier for you. Writing your blog should be enjoyable and fun, rather than just a task you have no interest in doing. These some really great tools should help make blogging more fun and enjoyable for you rather than a chore or a task that you would like to enjoy.

1. AutoCopy

You can skip the manual copying and pasting by using AutoCopy. If you want to quote passages you find on the web, or reference other snippets, forget using Control/Command +C and Control/Command +V once you’re at the right place in the markup language. Instead, install the AutoCopy tool, a free FireFox extension found at https://addons.mozilla.org/en-US/firefox/addon/383. It will allow you to select text to automatically add it to the clipboard, then will allow you to paste it by middle clicking anywhere while in FireFox.

2. CoLT

This will allow you to copy both links and their titles, making it easier than ever for you to use the links you want in your blogs. CoLT is the Copy Link Text Firefox Extension, available at http://www.borngeek.com/firefox/colt/download.html.

3. Reusable Post and Image Templates

If you tend to post in ways that are similar in structure, you might as well create reusable templates for images and posting. Wired has a guide for automating actions in Photoshop. You can also grab free templates for Blogger and Wordpress or use a variety of different CSS templates that automate the posting process significantly.

4. Blog Live using Jott

Jott is a neat voicemail to text service that can allow you to post the things you need even when you are on the go. Jott, available through http://www.jott.com is compatible with Blogger, Typepad, Tumblr, WordPress and Livejournal.

5. Text Replacement

Use text replacement to automate repetitive code in your blog postings. This is a lot easier than embedding a flickr photo manually, or creating a custom signature template or custom headline, then add a text replacement app to your arsenal. Some examples are Tester from Windows, Snippits for Linux and TextExpander for Mac.

6. Google Alerts

Google Alerts will allow you to get topic based post ideas sent your email inbox every day. This will allow you to laser focus in on the particular websites, blog posts, news stories and group posts that you are intending to find.

7. Spend Less Time Resizing

Blogs need imagines, but finding the perfect image in the perfect size can be time consuming. Use Photoshop or GIMP, or choose Picnik available at http://www.picnik.com to make this process a great deal easier and hassle free.

8. Foxmarks

You can keep your post ideas synchronized with Foxmarks, because posting fodder can be found all the time but you need a way to store it if you are not yet ready to post about it. Foxmarks can be found at http://www.foxmarks.com.

9. Tumblr

A tumblelog is a quick post blog that is powered using the Tumblr web application which makes posting anything you want a lot less intimidating than if you were to blog in the wide-open HTML space like Movable Type or Wordpress. Learn more about Tumblr at http://www.tumblr.com.

Originally posted 2008-11-13 05:22:31. Republished by Blog Post Promoter

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Now that you have your blog set up, and you’re beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to comment? Just like with any website that you may own, promotion is vital if you want to start bringing in ideal traffic numbers. Here are sixteen ways that you can drive traffic to your blog starting right now.

1- Set up a subscription form with Bloglet on your blog so that you can invite everyone in your local network to subscribe including family members, friends, clients, colleagues, business partners and other associates to your blog.

2- Read and comment on other relevant blogs that exist within your target niche. Avoid simple, mundane comments like “Nice blog” or “Good post”, and write intelligent, relevant and useful comments instead, providing a link to your blog in your signature.

3- Use Ping-o-Matic to ping relevant blogging directories, and do this every time you publish anything to your blog. Also submit your blog to the traditional search engines, using a service like Submit Fire.
Then submit your blog to relevant blogging directories. One of the most comprehensive directory lists available can be found here: http://www.masternewmedia.org/rss/top55/

4- Add a link to your blog site in the signature file for your primary e-mail address. Additionally, include a link to your blog as a part of all outgoing correspondence including e-mail, auto responder sequences, sales letters, reports, white papers and so on.

5- If you publish a newsletter in addition to your blog, make sure that every issue features a link back to your blog.

6- Print your blog address on flyers, brochures and business cards.

7- Make sure that you have an RSS feed URL that people can subscribe to for instant access to your blog content.

8- Post often in order to continue attracting subscribers, giving them a reason not only to come back but also to refer you to other people in their nehttp://www.buildify.com/wp-admin/post.php?action=edit&post=546&message=4tworks. You should make sure to include links to other blogs, websites and articles in your posts as well.

9- Make a commitment to posting in your blog every day. All it takes is about ten minutes a day, but you can increase your traffic significantly by attracting the attention of search engine spiders.

10- Use Trackback links any time you quote another blog or refer to another blog in your blog. This will send a message to another server, letting them know that you referenced their post in yours.

11- Set up a MyYahoo.com feed so that Yahoo will continually spider your site.

Photo Credits: 1

Originally posted 2009-01-05 05:22:15. Republished by Blog Post Promoter

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There are three basic ingredients that are necessarily in building a successful and professional blog, which are the ability to provide high quality content, the need to develop a loyal readership, and the offering of quality products or services based on the niche or industry the blog is based in. When these three components work together, they can allow you to create a significant and steady income online through your business, by turning your corporate blog into an effective marketing campaign. So what does it take for these three keys to corporate blogging success to come together?

- Quality Content Production –

The origin of any extremely popular online blog is the quality of the content that is written for it. Whether your posts are interesting, informative or surprising, you need to find a way not only to gain attention but also the approval that comes from new visitors who find content appealing to them. Another important aspect when it comes to creating appealing content is the ability to motivate your readers to recommend your website to other potential readers, creating a viral effect that will boost traffic for your corporate blog, increasing loyalty for your company.

- Maintaining Loyal Readership –

First and foremost, the content that you post in your corporate blog should be consistent with whatever theme you have created for it. If you deviate from the initial purpose of the blog, you may end up creating confusion among your readers, which may lead to a significant decrease in your readership, which is the exact opposite of what you should be hoping to attain. The content that you create needs to consistently provide value to your readers. The heart and soul of your blog will be your ability to provide useful, entertaining, insightful, thought provoking or informative content to those who are reading. If you fail to provide this to your readers, it will reduce their loyalty, discouraging them from recommending your blog to their friends and family.

- Quality Products and Services –

Now that you are maintaining reader loyalty as well as attracting a consistently growing subscriber base, a couple of basic assumptions can be made. First, your readers have an obvious interest in the theme that your blog is based around. Second, it can be assumed that you command respect from your readers as an authority figure on the subject of your blog. This means that at this point, there is nothing wrong with making passive recommendations about the products that your company offers, showing them how these products or services will meet their needs.

Do not crowd your blog with advertisements or sales pitches, but continue to give them informative information with a few advertisements mixed in. This is the best way to maintain your readership loyalty while getting your sales pitches out in a passive way.

Photo Credits: 1

Originally posted 2009-01-29 05:54:29. Republished by Blog Post Promoter

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Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and sadly, more than half of them simply regurgitated press releases and other news that was already pubic. Because of blogs like this, the general consensus on corporate blogging has been that it is not really worth the time and effort, and this is a true shame because when a corporate blog is done right, it can actually have a tremendous value to the owner. Below is a brief list of some of the corporate blogs out there that are shining examples of what this activity can do for your business because they really “get” corporate blogging.

37 Signals –

You could consider these guys to be the poster children for corporate blogging, with more than one hundred thousand RSS subscribers and a blog full of advice and insight about design and business, editorials and so much more.

Adobe –

Adobe actually offers a large collection of different employee blogs, and many of them happen to be excellent reads. Because Adobe is allowing its employees to blog, it has given them the power to evangelize the company’s products through reviews, tutorials and advice without actually forcing them to talk only about these products.

Amazon Web Services –

Amazon’s Web Services blog is one of the greatest corporate blogs in existence, because it reads like the blog of Amazon’s greatest fan. The great mind because the Amazon Web Services blog is actually an evangelist for the company, but his blog posts read like they’re from someone who is really truly amazed by the things that people are building in Amazon’s suite of different web services every single day. This blog is a true pleasure to read, which is what corporate blogging is about.

Freshbooks –

Freshbooks seems to be taking the lead from 37 Signals, utilizing their corporate blog in proactive ways by sharing insights and advice into how they do things to create true fans out of their blog users and readers.

Lenovo –

Lenovo is a computer making company that has a collection of blogs, which prove in no uncertain terms that they understand what corporate blogging is all about. They post about their products, but also musings relating to business, life, design and technology. One of their best blogs, Design matters, is a must read blog for anyone who is into design, and can be found at http://www.lenovoblogs.com.

Southwest Airlines –

The Southwest Airlines company has a “Nuts about Southwest” blog that does not take itself seriously, but rather it blogs about the airline industry and the company itself with a really important personal touch that allows the company to produce interesting and enjoyable content with only a slight hint at seriousness.

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Originally posted 2008-12-29 05:47:09. Republished by Blog Post Promoter

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Regardless of whether you already have a corporate blog, or if you are planning on starting one, if you want to turn your blog into a successful endeavor for your business, you need to have a recipe for success. Blogs that work well at attracting new clients and readers have a few key elements in common. If your corporate blog exhibits these qualities, then you are already well on your way to creating a successful corporate blogging endeavor.

1 – An excellent blog title.
2 – A friendly tag line or purpose statement.
3 – An easy way to get updates automatically.
4 – A list of categories that is easy to maneuver.
5 – A list of the most recent posts and the most recent comments.
6 – Links to useful, relevant websites, services and products.
7 – Frequent content posts with links that are relevant to the purpose of the blog.
8 – An easy way for readers to communicate with the blog’s author.

So the first question to ask yourself is what is in a good blog title?

Good blog titles are titles that tell your readers what your blog is all about. Your name should ideally notify your readers of who your blog is intended to target, and what your focus is. Your title should be compelling, because your readers need to fall in love with your blog quickly, or they will move on. Creating an excellent blog title can be difficult, so take the time to really think things through. Your title is important for search engines as well, so choose it wisely in order to best benefit your blog.

Next, your tagline is responsible for telling readers what your blog is all about, and how they can benefit from reading it.

This can be done in the header or elsewhere in the blog, as long as there is some statement that lets your readers know why they are reading. The tag line should state the benefit to the reader, who you are targeting, and who you are.

Most readers want to find your content quickly and easily, so lists of your recent posts, and your recent comments is an important addition.

Your readers are also going to want to comment, or find other ways to communicate, so make sure that you make it easy for them to connect with you. The third thing that most readers want is an easy way that they can get updates to your blog automatically, so set up an RSS feed, a newsletter or some other service to make getting updates easier for your frequent visitors and readers. The more you do to attract and retain your readers, the more successful your blog probably will become.

If your blog does not exhibit the eight qualities touched on above, now is your chance to make changes. If your blog does exhibit these eight qualities, then you are well on your way to creating a successful, attractive corporate blog.

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Originally posted 2008-12-23 05:35:56. Republished by Blog Post Promoter

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Consider this to be your quick and painless guide to starting a corporate blog both effectively and practically.

1 – Begin by defining your purpose.

This may sound obvious, but many bloggers do not think of their editorial purpose until well into the life of their blog. Exploring social media simply is not reason enough to start a corporate blog. You need a concept that is better defined. Rather than just saying that your blog’s intention is to engage your customers, you want to have a polished editorial purpose, like “Share inside information about the day to day operations within our company in order to better enrich the experience of our customers, engaging them in a dialogue with our business.” This may be a wordy way to put things, but it gives you a real solid idea of what it is that you are trying to accomplish with your blog. This way, if you ever find yourself wondering why you started this project in the first place, your editorial purpose can serve as an excellent reminder. “Oh, right, my goal was to reach out to my customers and share something of myself in the process.”

2 – Determine who responsibility will be given to, next.

Most people do not consider this, despite the fact that it is fairly obvious as part of a practical start up guide for corporate blogging. If you are smart, you will form a team of hardworking individuals that will work on the blog, or at least that will collaborate to come up with good subjects and topics for the blog. However, no matter how many people you have working on your corporate blog, you do need to have one single person in charge who can say yes or no to an idea or a blog post. Having a group is an excellent tool when putting a blog together, but someone absolutely needs to be in charge, otherwise you may have difficulty actually getting things on the page.

3 – Determine who your writers are going to be.

Sure, by now you have a social media manager who is in charge of the final say, but he or she should not be the only writer or the only person in charge of coming up with the content ideas. Depending on the size of your company and its scope, there are probably different departments within; each with a different area of focus. Because your audience is probably interested in all of these different areas, it would benefit your company and your corporate blog to have bloggers from different disciplines. Develop a list of capable writers, and then have each of them agree to writing a little bit every month on a variety of different subject matters in order to get the most out of your corporate blog. Then you can space these assignments out and post their blogs throughout the month easily.

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Originally posted 2008-12-30 05:58:19. Republished by Blog Post Promoter

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Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps. Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result.

1 - When there is a lot of discussion in the comments section of a blog post, or if someone adds information to the comments that is critical and bears repeating, it would be ideal to create a short blog post that quotes the most relevant information, pointing people to the comments made prior so that they can read everything that was said. This isn’t cheating, but rather gives subscribers who use RSS to read your blog a chance to check out some conversation that they may not necessarily be aware of.

2 – When someone writes about something that was posted in your blog, and something of significance is added to the understanding of the issue in their blog, then consider creating a short post that briefly quotes their part of the conversation, posting a link to point people to the other blogger’s post. This will help people who do not see the trackback and pingback links in your post to reach out to other posts in the “blogosphere”.

3 – Create a short post in your blog that links to the top posts for your blog, or perhaps the most controversial posts in your blog, or even the ones that you sweated over more than the others. This is a great way to get readers looking at your other posts.

4 – When you go to another blog to write a guest post, or when you post content or another site, create a short blog post in your own corporate blog that links to that post. Even if what you wrote about was not quite on topic for your own blog, it is still worthwhile to let your readers know what you are writing elsewhere so that they can get to know you better through reading your content.

5 – If you have a big, long subject to talk about, break it into smaller pieces and spread them out over a period of several days. Use the first one in order to introduce the topic thoroughly and to solicit responses, and then post the others including reader feedback as you go.

6 – Solicit responses and suggestions from your readers regarding further reading, tips, weird news, best tools and other information and ask them to post the results as link lists. You can create a completely separate post for each topic that you come up with. Some of the best posts on some blogs are simply short links to other sources, even without a lengthy explanation of the background about the post.

7 – When you see something that is strikingly funny, awful, unusual or interesting, post something short about it, without feeling that you have a weighty reason to point it out. You can easily post a 15-30 word blog post like a little note tucked inside the margin of a book or magazine without having to go into any further detail.

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Originally posted 2008-12-31 05:02:47. Republished by Blog Post Promoter

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