In a special address to an audience comprised of chief executives, Bill Gates recently said that regularly updated blogs and journals could be a great way for firms to let customers, staff members and partners alike what they are doing or working on. He has said that blogs created advantages over other ways of communicating [...]
employees
Bill Gates Supports Corporate Blogging
April 20th, 2013 — bloggers, blogosphere, Buildify, employees, goals, news
Corporate Blogs as Internal Newspapers
February 27th, 2013 — content, employees, engaging ideas, goals, news, planning
One of the best ways to raise morale is through an internal newspaper that keeps employees appraised on what is going on with the company. They foster a sense of belonging, especially if you cover employee birthdays, events and special happenings within the office. However, if your resources are a bit strapped, you may not [...]
Spread your Company’s Marketing Message through Corporate Blogging
February 25th, 2013 — bloggers, Buildify, employees, marketing
Creating a marketing message is a lot like building a house of cards: The building process can take a long, painstaking amount of time, however it can take mere moments to send everything tumbling. Sometimes all it takes is a single piece of thoughtless communication to completely contradict your marketing message and the effort that [...]
Continue reading → Spread your Company’s Marketing Message through Corporate Blogging
Why Fear Blogging?
February 8th, 2013 — bloggers, Buildify, customer trust, employees, news, public relations
Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It’s time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask “Do you have a blog?” The truth is, blogs are [...]
Handling Interior Issues on Your Corporate Blog
February 3rd, 2013 — bloggers, employees, planning, public relations
While it would be great if all companies had no internal problems and everything ran smoothly, this does not always happen. There will be times that your corporate blog can turn into a mess if you do not get control of internal fighting and issues that can get out of hand. If you are letting [...]
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Challenges that Corporate Bloggers Face
January 25th, 2013 — bloggers, Buildify, customer base, employees, goals, marketing, planning, public relations, publicity, reputation, web traffic
Corporate blogging is not the kind of thing that comes easily and generates immediate success. When it come to social media efforts like blogging, there are upsides and downsides and both must be addressed in order to adequately prepare for a new project like a corporate blog. Here are some of the challenges that corporate [...]
Starting your Corporate Blogging Effort
May 21st, 2012 — blog design, Buildify, employees, extra, goals, planning, reputation, writing style
Consider this to be your quick and painless guide to starting a corporate blog both effectively and practically. 1 – Begin by defining your purpose. This may sound obvious, but many bloggers do not think of their editorial purpose until well into the life of their blog. Exploring social media simply is not reason enough [...]
