February 2nd, 2013 — customer base, search engine
You’ve got a website… Fantastic! Are customers finding you? Without a blog or advertising program, probably not. Having a telephone number is not very helpful if you aren’t listed a phone book (or online equivalent). The website is the same way – except that the “phone book” has been replaced with the search engine (with [...]
Continue reading → Find New Customers Through Search Engine Optimization (SEO)
January 25th, 2013 — bloggers, Buildify, customer base, employees, goals, marketing, planning, public relations, publicity, reputation, web traffic
Corporate blogging is not the kind of thing that comes easily and generates immediate success. When it come to social media efforts like blogging, there are upsides and downsides and both must be addressed in order to adequately prepare for a new project like a corporate blog. Here are some of the challenges that corporate [...]
January 16th, 2013 — Buildify, comments, customer base, goals, marketing, money, promotion, statistics
Many list owners have a formula that helps them figure out how valuable their subscribers are. This is usually done so that you figure out how much money each subscriber means to you. For example, this may be $1 a month, $5 or even more. To come to this figure, the list owner typically will [...]
December 21st, 2012 — audience, Buildify, customer base, research
Once you have made the decision to write a corporate blog, then you are definitely on the right path. However, one of the most important considerations that you need to make when planning for your corporate blog is this: Who are you blogging for? There are two different facets to the answer to this question. [...]
Continue reading → Who Are You Blogging For? Knowing Your Audience.
December 1st, 2012 — audience, brand awareness, customer base, public relations, search engine
Currently, one of the best ways to reach out to your customer base is through the use of a corporate blog. When it comes to getting that personal touch just right and humanizing your company, there is no better tool than a blog done well. Let’s take a look at just a few of the [...]
October 24th, 2012 — customer base, public relations
As corporate blogging becomes more popular, many companies are wondering if this is something that is right for them. There are many benefits that can be achieved by having a corporate blog, such as increased sales, better brand recognition and SEO, but none are as important as creating that personal link with your readers. A [...]
Continue reading → The Personal Touch – Why Companies Need to Blog
August 28th, 2012 — advertisment, audience, customer base, engaging ideas, goals, marketing
Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and improve their brand image, but [...]
Continue reading → Marketing the Smart Way with Corporate Blogging
August 26th, 2012 — advertisment, audience, brand awareness, customer base, product awareness, public relations, publicity
One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having a blog, but there are quite a few benefits that can be reaped in the right circumstances. First, you’ll need to decide what you want to do with your blog [...]
