There are actually a couple of different ways that you can effectively gauge traffic to your corporate blog, each giving different answers and filling in a slightly larger piece of the puzzle. If you are writing in a corporate blog and you want to get a good feel for how much traffic you are getting, consider the following:

- Use tools like Sitemeter to track how many visitors actually land on your site.

You place a small image on your webpage, and it tracks information about your visitors as they come to your website. Not only will Sitemeter let you know how many users have come to your website or corporate blog, but it will also tell you where they came from, where they live, how long they stayed, which pages they visited specifically, how long they stayed on each page, and finally, where they went once they left. This is a great little utility if you want to see where your traffic is coming from, where it is going, and how long it is visiting your website in the middle.

- Another way to gauge traffic to your corporate blog is through comments.

How many people are commenting on your blog entries? Not only is this going to tell you how many people are visiting your blog, but it is also going to tell you how many people found your blog entry interesting enough to leave a comment. If you are not getting many comments, you either are not getting enough visitors, or you are not interesting enough visitors to garner comments from them.

- Trackbacks and links are another way to gauge traffic to your corporate blog.

Are people linking to your blog entries? Are they talking about your blog entries elsewhere on the net? Not only does this give you a good idea of how many people are visiting your corporate blog on an average basis, but it is also telling you what your readers have found to be interesting, noteworthy or worth passing on, as well as why. If you want to get a good idea of whether or not you are posting the right topics and subjects for your potential readers, keep track of who is linking to you or talking about your corporate blog elsewhere on the internet, and take their suggestions seriously to improve your capabilities as a corporate blogger.

If you combine all three of these methods for gauging traffic to your corporate blog then you should have no difficulties getting a fairly decent idea not only of how many people are visiting, but also where they are coming from, what they are coming for, what they are reading and where they go once they leave. The key here is to take this information and use it to your advantage to improve your corporate blog and gain more readership over time.

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Originally posted 2008-12-05 05:28:07. Republished by Blog Post Promoter

• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......
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• 5 Easy Steps for Growing Traffic to Your Corporate Blog Growing traffic to your corporate blog is not a difficult process if you know what to do. If you have a corporate blog and you need to grow your traffic base, here are some simple steps that will help you create a more effective overall corporate blog. 1 - Know......
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• A blogger's Christmas is bitter sweet First, let me wish everyone a Merry Christmas and Happy Holidays. If you are reading this on Christmas Day, I genuinely hope your plans today include much more than just reading blogs. Anyway, holidays are always tough on blog traffic but the toughest stretch is the time between Christmas and......
• Increase your Blog Traffic in 3 Logical Ways This is part three in a three part series on the steps to increase your blog traffic. If you are looking for quick and simple ways to increase your blog traffic, or more involved ways with bigger returns, keep reading for some great information. 1 - Avoid jumping on the......

Right now, thousands of companies are using corporate blogging as a means of reaching out to new customers. This means that the field is incredibly crowded and getting more so every day. How do you get your blog to stand out from the crowd? It can be complicated at times, but there are several techniques that you can use to make sure that your blog gets noticed and that you beat your competitors.

1. Put a name and a face on your blog.

Don’t make the mistake of anonymous blogging. Many businesses owners make this mistake because they are not willing to put their employees or themselves out in the public eye. The result is a static blog that is boring and unpersonable. You will need to give a name, even if it is just your first name if you want your blog to be successful. A picture is also useful, but if you don’t feel comfortable with that, you’re going to have to use your personality to create that picture in the minds of your readers.

2. Blog about the right topics.

The blogs that get read find a way to mix current events in with their regular company news. The more topics you cover, the better your chances are of being discovered. Read through your competitor’s blogs and see what they are doing. Find out how you can do it better. It’s ok to have a few posts on your blog that may not be directly related to what you do. This helps build up your readership. However, it is important to find some way to relate every post you make to your company or your industry. Otherwise, your readers could get confused.

3. Allow your readers to comment.

It can be pretty scary to open up your blog to comments from your readers. However, this is a risk that pays off by allowing your readers to feel as though they are a part of what you are doing. If you do allow comments, it is alright to moderate them to avoid having a disaster occur, but you should allow some freedom of discussion. Many businesses make the mistake of talking at their readers instead of talking to them. By using comments, you can avoid this common mistake and ensure that your readers will feel that they matter to you.

4. Have fun.

The most common problem that all corporate bloggers face is that their industry may be a bit boring. There is a way to have fun with your posts, stay relevant to your topic and stay professional. If your blog makes you snore, what is it doing to your readers. Change it up every now and again and keep it lighthearted.

In order to avoid many of these pitfalls, it is a good idea to work with someone that is familiar with blog management. You’ll be able to get the benefit of their expertise and they can help you leverage your blog for success.

Photo Credits: 1

Originally posted 2008-07-16 05:05:37. Republished by Blog Post Promoter

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• How to Get Blog Traffic in Five Steps Every blogger is looking to achieve the exact same thing: They are hoping to be read. There are millions of bloggers that give the idea a shot but then eventually give up because they feel like nobody is reading them. They feel like if they are unable to get blog......
• How to Get Blog Readers Many people start blogging and just assume their blog will have readers. They don't promote much, just with a few social networking and bookmarking sites, and maybe with a few comments in forums. They just assume that if their content is interesting, people will come to their blog. Those blogs......

Many list owners have a formula that helps them figure out how valuable their subscribers are. This is usually done so that you figure out how much money each subscriber means to you. For example, this may be $1 a month, $5 or even more. To come to this figure, the list owner typically will add up the sales generated by a mailing and divide that figure by the total amount of subscribers. Most marketers prefer to get to the point where each person will earn them $5 a month.

This same formula can also be applied to your blog and many help you get a better idea of the payoff that you’ll be getting from spending the time and effort to establish your corporate blog. Once you have a better idea of how much each one of your visitors is worth, you may even be more motivated to keep adding new readers and to keep your promotional engine running.

Thanks to the power of corporate blogging, your visitors may eventually exceed the value of your list subscribers. If you are writing effectively and making sales, you can easily have your visitors worth more than $10 a month to you. Keep it up and see just how much it can grow over a short period of time.

But there are other ways to help you gauge how valuable your readers are – after all – money isn’t everything. A valuable reader is one that reaches out to you through the comments section, follows your work and tells their friends. The amount of people that do that is generally pretty small, unless you have a very popular site.

This is invaluable for many different reasons. First – you are getting free promotion and that is worth a bundle. Second, you’re getting better page views which can spell more revenue. Last but not least, you are building up a targeted audience – and that right there can be worth millions.

Think about the value that each one of your readers has before you post one more thing to your blog. Ask yourself whether or not that post is also valuable to them. After all, this is a two way street. Find ways to build up more valuable readers and learn how to monetize the ones that are not responding.

Managing a corporate blog is not a static position and there is a little bit of work involved, especially if you want to be successful. By learning how much your readers are actually worth, this can actually help you reach your goals in less time. Take the time today to see how much your readers are worth to you and figure out ways that you can increase their value.

At the same time, consider how you can increase the overall value of your blog, since these two are interconnected. Never stay stagnant, and keep moving forward. That is the key to building up a strong following – and one that is very valuable indeed.

Photo Credits: 1

Originally posted 2008-12-11 05:47:39. Republished by Blog Post Promoter

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If you are running a corporate blog and you feel that you do not have the customer base and the blog is not doing well, you may not be using the blog to its fullest potential. There are a few areas you need to examine to evaluate your blog to see how hard it is working for your company.

First and foremost, you should enable users to post comments, and your company should take the time to respond honestly and in full to user comments. While the blog is a podium for you to get your message out, it should also have a Q and A section to it, otherwise your blog will fail in the ether of corporate blogs. Answering the questions and comments that your users provide will ensure that your customers feel that you have a genuine interest in their opinions regarding your product.

Secondly, blogs should be in a conversational voice. Every post you make could be geared towards selling a product, but don’t make it sound like a commercial or copy for the product. Rather, you should make the piece have a real voice behind it. You can provide tips towards using a product, discuss upgrades to the product, give an insider perspective regarding the company, and many other posts which seem like natural conversation. Do not post blog entries as though you are a sales man; post entries which make you seem like an extreme fan for your company and its products.

Another aspect to watch for is whether your blog is providing a transparent look into your company, or whether it appears as though it is a filter piece of corporate propaganda. This is a very difficult aspect to gain control of, given that any large company will have a large legal department using black sharpies on every piece of copy. This ends up back at the same idea as before, you blog should be personal. It should be written from the customer’s perspective, as if they had open access to your company. Not only will you garner additional customers this way, but the ones you have will have much more trust in your company, and that means more customers.

Do not assume that if you post content on a site where users can comment, that you are blogging. That is a poor way to start and shows an indifference towards learning how to properly utilize the education available to you. Reading other blogs is the best way to truly understand how to setup your blog and how the posts should end up sounding. This also has a real benefit if you go to other blogs and comment and participate. This demonstrates that you have full interest in the consumer.

Finally, do not expect users to give you any real information on their own. Instead, gear posts towards asking your customers for their input. Making them a part of the creation process will not only give you valuable market research, but customers gain great confidence in a company when they feel that they are a part of the process.

All of these tips will ensure that you are utilizing your blog to the fullest potential. It is not a difficult prospect, but rather one that should should be approached from the consumers perspective, not the PR department’s.

Photo Credit: 1

Originally posted 2008-12-18 05:21:31. Republished by Blog Post Promoter

• Blogging for Business Pt 1 Business blogs are quickly becoming the "in" thing, at least as far as corporate communication is concerned. "Blog" is short hand for weblog or web log, which is an online public diary that is updated on a regular basis. Some web logs are updated daily, while others see updates every......
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If you have decided to allow comments on your corporate blog, it is a good idea to start mapping out how you will handle certain situations now, before they actually happen. Sooner or later, something will come up with your readers and it is very helpful to have a planned response all ready to go. Let’s look at how you can steer any comments into the right direction.

First, let’s cover what would happen if you are dealing with an event in the media that is not particularly flattering to your company. It’s a good idea to craft an official response to any comments that may come up on this issue. You may also want to do the same in a blog post, addressing the issue and finding a way to spin it in a positive direction. There is always a way to turn something bad into something good, and your honest efforts will be appreciated by your readers. In fact, you may even find that they are behind you instead of against you.

It is also a good idea to work on responding to incendiary comments with a level head. This is a trap that can ruin many a corporate reputation. There are people out there that live to leave nasty comments on blogs and some will just keep going back. Instead of ignoring those comments, or engaging the person in a heated discussion, craft one simple response that addresses the main points and leave it at that.

At times, it can be difficult to deal with comments and often, many people wonder why they allowed them in the first place. However, it is never a good idea to suddenly remove the ability to leave a comment on your corporate blog, especially if you are going through a public issue. This gives a very bad impression of your company and makes it look as though you have something to hide.

It may not be the easiest thing in the world, but if you are allowing comments, you’re going to have to stick with it and weather the storms. You do have some options when it comes to handling those who consistently leave negative comments or those that bring absolutely nothing to the discussion but flamewars.

Most blogging applications have a feature that will allow you to block certain IP’s from being able to leave a comment. This can be a real lifesaver when you are trying to steer comments in a positive direction. Find out which person is responsible for the nasty comments, ban their IP and go about your business.

Alternatively, you can require registration on your site before someone can leave a comment. Most people who live to start flamewars and irritate others will not go to the trouble of setting up an account. If they do, you’ll have their email address and more information about them, which is very useful in this situation.

When handled professionally, comments can add a lot to your blog, but always remember to be positive and cool under pressure.

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Originally posted 2008-08-19 05:14:35. Republished by Blog Post Promoter

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Business blogging is rife with benefits for those who utilize it properly, as it adds significant value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. But blogging for business is not always easy, because writer’s block does happen to everyone. The following list of business blogging ideas will help to keep you going, creating new and meaningful content for your business blog for a good long time.

1 -Email to Blog Post.

Take any email content that you have, and recycle it in order to create new blog content. If you are like most modern business owners, you probably do your fair share of emailing which can work to your advantage. Re-purpose some of your email content by turning it into blog entry material.

2 -Address reader questions.

Implement a method for your readers to type in their questions to you. Consider adding a small box or a small form to one of your sidebars. All a reader will have to do is ask their question and click submit, and you will receive the question by e-mail so that you can address it in your blog. When the questions relate to your business, your products or your services, not only will this facilitate communication between you and your readers but it also makes for excellent blog content when the questions are relevant.

3 -Keywords.

Use a tool for researching keywords like the one offered by Google so that you can identify the keywords and key phrases that best relate to your business. When you know what people are searching for, it can better help you formulate an idea for a blog post. These tools show you exactly what potential readers are looking for, saving time and effort in determining what you should be writing about.

4 – News.

Follow the media, because there is nothing that influences the behavior of internet searches the way the media does. What is currently being talked about within your niche or industry? Which topics are being regarded as hot topics? Why not talk about them in your own words by turning them into blog entries? For added effectiveness, create Google Alerts so that you can generate an endless stream of blog content ideas and other valuable writing material. Any time something is posted about one of your chosen keywords, Google will e-mail you to let you know. Can it get any easier?

5 – Look to yourself.

Look at your own company in search of blog entries and subject matter that you can write about. What kinds of products and services are you providing to the public? What are the most important components of those services or products. Break this up into various information entries and not only will you be posting search engine-valuable content, but you will also be informing your readers of the value behind your products and services.

In part 2 of this article we will touch on more exciting ideas for creating blog content for your corporate blog.

Photo Credit:  1

Originally posted 2009-01-27 05:58:58. Republished by Blog Post Promoter

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It is basically what allows your blog to notify other blogs that they have been mentioned elsewhere on the internet. Track backs most commonly appear as blog comments, creating another link back to your blog in other blogs on the internet. Not only will this create new links to your blog from elsewhere on the internet, but it will also attract those bloggers that you have mentioned to come and check your blog out as well.

6 – Encourage people to comment in your own blog.

One of the most powerful ways that you can convince someone to become a loyal reader is to show them that other loyal readers are already following your blog as well as participating in it. If new readers see that other people are commenting in your blog, then they will infer from it that your content is worthwhile. Make sure to respond to comments that are placed in your blog as well to show your readers that you are willing to keep the conversation alive.

7 – Submit your latest pillar article to another blog that is summarizing a collection of articles from numerous sources that fit in to the same subject.

The idea here is to collect some of the best content on a topic in a given week in a specific place. Most “blog carnivals” as these are often called will link back to each of the participants, creating new links for your blog and giving you an increased chance of exposure online.

8 – Submit your blog to sites like http://www.blogtopsites.com and other similar sites.

This may not necessarily bring about a flood of brand new readers, but it is quick and easy to do so it is well worth the effort no matter what comes of it. Find the appropriate category that your blog fits into and submit it. You should attract between one and ten brand new readers every day, and this can significantly build up over a period of time.

9 – Another excellent way to benefit is through your resource box, which is essentially like a signature file for the content that you write.

You can post articles and blog entries online and create a link back to your blog in the process. Then, any time one of your content pieces is published, your resource box will create new incoming links to your blog, and will attract new traffic as well. If you can get newsletters to publish your content, you will benefit even more.

10 – Write more pillar articles as time goes by.

Everything above will help you to attract new blog readers, but one of the most important techniques is to put strong pillar articles in place. Without your pillar articles, you may be able to bring new readers in but you will have difficulty keeping them. Your solidly written pillar articles will help you create not only a database of useful content, but also a great amount of loyal readers as well.

Photo Credit: 1

Originally posted 2009-02-06 05:10:07. Republished by Blog Post Promoter

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As readers become more involved with the blogs they frequent, a new form of communication is becoming prevalent – interactive blogging. There are a few ways to look at this and determine whether or not this form of interaction is right for your corporate blog and your readers. When used properly, interactive blogging can be a huge weapon in your arsenal towards building better relationships with your customers, but it can be a double edged sword.

First, let’s look at the most common form of interactive blogging, using your posts to answer reader questions. This commonly occurs when you have someone leave you a question in the comments section of your blog, frequently asking for more information on a certain topic. Now, if one person asks this question there is always a chance that there are more people that want to know the same thing.

You can use these comments to determine what your readers really want to know. If it’s a good question, consider writing a blog post that will answer it. If not, you can keep focusing your energies on your regular posts. However, it is a good idea to let your reader’s dictate what you will be writing about – at least to some extent – since this can help you develop a stronger reader following.

The second form of interactive blogging takes your comments section to a whole new level. This is where you encourage your readers to contribute on a regular basis and the comments section may even start to look a bit like a message board. This is another powerful tool that can benefit corporate blog owners.

First, you’ll be getting the benefit of having your readers return throughout the day to keep tabs on the ongoing conversation. You can also set up an RSS feed for your comments to make this easier. Second, you’ll be increasing the amount of page views you have as well as the opportunity to attract new readers through word of mouth advertising, and through search engine indexing.

Interactive blogging does have a catch though, as we mentioned above. If you can keep tabs on your readers and avoid having flame wars, or nasty comments, it can work quite well. However, if you let it get out of hand, you’re only asking for trouble. On one side, you’ll have readers that will wonder where you stand on the issue if you don’t take care of a problem, and on the other hand, if you take quick action and delete problem comments, you may be cast as against freedom of speech.

The easiest way to take advantage of interactive blogging is simply to set some ground rules, make them clear, and then stick to them. If your readers know right off the bat what they can and cannot do with your interactive blogging elements, there will be a lot less confusion and a lot more interacting going on. Try it for a week and see how your corporate blog changes.

Photo Credits: 1

Originally posted 2008-11-07 05:35:27. Republished by Blog Post Promoter

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Is this thing on? If you are starting to feel like you are blogging to an empty room, or your posts are accompanied by the sound of crickets, it’s time to start focusing on whether or not you are reaching your audience. There are a number of methods that can be used to determine whether you are getting hits, but this does not provide the true picture. When it comes to reaching your audience, this pays off in terms of new site visitors, more sales and better word of mouth. So, how you can tell if you are reaching your audience? How can you improve your blog to accomplish this? Let’s take a look at some great techniques.

1. Measure by sales.

One of the best tests to see if you are reaching your audience is to create a test post. For this example, we’re going to use a corporate blog that has an online store that sells cordless phones. The test post is going to cover the differences between phones with 5.8 mhz, and 3.0 mhz. Inside the post is a link to discount cordless phones with the appropriate link title.

Float a post like this out there and monitor the reaction. If you move a couple products, you’re starting to get there. If nothing happens, you need to figure out what is going wrong.

2. Measure by reader participation.

When you create an emotional connection with your readers, they can’t help but want to communicate with you. Are you getting more emails after certain blog posts, or more comments? Figure out which kind of posts evoke the most response from your readers and then stick with the format that works. It will make a big difference in how you reach your audience.

3. Measure by traffic.

While you can’t use this all the time, traffic spikes can help you determine how well certain posts do and what may be wrong with others. For example, let’s say that you do a post on the top ten reasons why cordless phones are useful. You put it up and notice that you have a lot of traffic coming from Digg or Reddit. This means that one of your readers thought enough of the post to submit it to these sites and that it is garnering attention.

If you don’t have analytics softaware installed on your blog, you need to add this right away. You can use this software to find out where your visitors are coming from as well as which posts perform better than others. Once you have this down, you can begin focusing on what your readers want to read.

When it comes down to it that is the whole point of this exercise. To reach your audience, you have to give them something that they want to read. To do that, you’ve got to do a little testing to see what will work and what will not. Once you know, you will start to see a big change in the amount of traffic you get and the amount of reader participation.

Photo Credits: 1

Originally posted 2008-09-22 05:00:21. Republished by Blog Post Promoter

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One of the main problems facing corporate bloggers is that their posts can be taken the wrong way, or controversy can get stirred up. Since one blog post has the potential to make or break your company, it is very important to make sure that you are managing your blog property. A good blog will benefit your company; a bad blog could destroy it. Let’s go over some things that you need to know before you start blogging.

1. Controversy can be good and it can be terrible –

While controversy can stir up a lot of excitement and can result in extra page views, it needs to be the right kind of controversy. Bad controversy feels like a never ending trial that brings you down and could bring down your company. Never get involved in blog or flame wars, as this will only feed controversy. Never make the mistake of engaging a reader in an inflammatory exchange – even by email. It will backfire.

2. Comments can make or break you.

If you are going to allow comments, you are treading some dangerous waters unless they are managed properly. While companies that don’t allow comments are usually accused of being too closed up, those that allow comments freely on their blogs usually end up regretting it. One answer is to allow comments on your blog but require that each one be approved before it is posted live. This is usually the best answer for most blogs. There may still be some grumbling from those that don’t get their comments approved, but it is manageable.

3. Never use your blog to air company problems.

You may be frustrated with the direction your board is taking or you may be fed up with clients. Your blog is not the place to talk about this. Likewise, if there is more than one company blog, they all need to present a united front for the company. Bloggers should never disparage the company they work for in print. Many have lost their jobs for doing just that and the harm they caused their companies is palpable.

4. Always be professional.

There is a big difference between writing fun posts that are professional and getting down and dirty in the mud. Your posts should always reflect your company and should never be overly personal or inflammatory. You want to present an image of professionalism and that is never done with posts that cause controversy or that are immature. Hold your tongue, or in this case, your keys and leave the nasty comments off the blog.

These are just a few things that you need to be aware of before you start blogging. A blog management company can help you with knowing what to say and what not to say. This is a very good service for companies that are completely new to corporate blogging and want to avoid a potential disaster or setting a bad example for their company.

Photo Credit: Kristi M Evans

Originally posted 2008-07-24 05:53:01. Republished by Blog Post Promoter

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