Right now, one of the best ways to reach out to your customer base and increase brand recognition is through the use of a corporate blog. However, many companies aren’t sure where they should start and how they can take advantage of this trend. Here are some tips that make corporate blogging easy for any size company.

1. Plan your blog’s path out in advance.

It’s not enough just to create a blog, throw up a few posts and hope it will work. You will need to come up with a clear plan on what you plan to talk about with your blog, how often you will post and a general list of topics that you want to cover. By taking care of this in advance, you’ll be able to avoid a lot of the common pitfalls that make corporate blogs fail.

2. Design your blog to match your corporate site.

This sounds like a given, but it is actually a very common error. If you’re working on branding, you need to create that factor of instant recognition. By integrating your blog’s design into your site design you will be able to easily create that recognition. Many companies try to get crazy with wild themes or simply fail to have any sort of visual link between their blogs and their sites. This is a mistake that can be easily avoided.

3. Use an RSS management system.

Most blogs will have an RSS feed that will allow readers to receive instant updates whenever you publish new content. There are numerous services out there, such as Feedburner, that take this to a whole new level, providing you with tracking, format management and many other features. You can use these statistics to help shape your blog by finding out which posts are the most popular, which ones don’t receive much traffic as well as your overall readership. Pageviews aren’t enough when you’re trying to see if your blog is successful. You need to have that extra information at your fingertips.

4. Use a platform that is conducive to easy and frequent blogging.

If you are using blogging software that is complicated chances are you won’t want to post on a frequent basis. Likewise, you don’t want to have to spend a lot of time training your blogger to use the system. Go with an application that allows a simple type and post action to make it easier.

5. You’ve got to promote your blog.

If you don’t spend the time promoting your new blog, you may as well not have one. Take the time to use social networking sites and other avenues to build your blog readership.

A blog management company can help you accomplish all of these tasks and many more. Busy company owners find that having this kind of help makes corporate blogging incredibly easy and more successful. You will be able to leverage their experience and expertise to create a stellar blog that gets read.

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Originally posted 2008-06-25 05:36:54. Republished by Blog Post Promoter

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For those thinking about starting a corporate blog, there are a few caveats that should be considered before you ever throw your hat in the arena. The blogosphere can be a scary place if you are not prepared and it is easy to have a disaster of epic proportions on your hands without even realizing it. There are numerous stories of corporate blogging disasters and while they can be amusing, the owners of the companies affected probably would not agree.

A corporate blog is a unique tool that allows you to reach out to the public, increase brand awareness and build up your customer base. It is also a tool that has the potential to cause irreparable damage. You don’t want your blog to go down in flames, and you certainly don’t want it to take your company with it. Here are some tips to help you avoid the most common blogging disasters.

1. Pick your bloggers well.

If you will not be doing your own blogging, this usually means that the task falls to an employee. You will need to make sure that they are well balanced, can handle criticism and can post in an articulate and friendly manner. Think of this blogger as a public speaker – would they present the right face for your company to the public?

You also need to make sure that the employee is a stable individual that is not prone to bursts of anger or being disgruntled. You don’t want your company’s dirty laundry aired to the world and it only takes one angry blogger to turn the tide against you. If you end up firing a blogger, make sure that you remove their posting capabilities BEFORE you do so that they don’t have a chance to post one last burning missive.

2. Be consistent.

If you decide to allow comments on your blog, great. Just don’t change your mind. This gives an incredibly bad image of your company and makes it seem as though you have something to hide. Likewise, refusing to allow comments on your blog can give the same impression. Find the balance by using comment moderation tools to weed out bad comments and let the good ones through.

3. Always remain professional.

Your corporate blog is not the place to get overly personal. You may be having a bad day, you may hate your job, you may want to stick it to your spouse/boyfriend/girlfriend but your corporate blog is not the place to air these subjects. Always keep your private thoughts private – they just don’t belong on your blog. Keep your posts friendly and open, but make sure that you never cross that line.

By utilizing these three simple rules, you can avoid becoming a blogging disaster for the history books. If you have never blogged before, or you prefer not to leave your company’s future in the hands of an employee, it is a good idea to get some help with your blog. There are blog management services that specialize in helping you present the right image and get your message across.

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Originally posted 2008-07-15 05:25:42. Republished by Blog Post Promoter

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As more companies get into the world of corporate blogging, the word is spreading that this is a great way to reach out to the public. There are five specific benefits that any company can reap as a result of setting up a corporate blog.

1. Cheap means of marketing.

Let’s face it, you need to save money on marketing whenever you can. If you are looking for a very cheap way of increasing your site’s visits, adding a blog is a great way to do it. It will take time to build your readership, but the more you post, the greater your chances are of doing just that. If you promote your blog the right way, you can guarantee that you will be noticed. In addition, corporate blogging allows for organic marketing that really doesn’t require any additional effort. Search engines will be indexing each post you make and you’ll have that many more opportunities for discovery on these directories.

2. Build a strong brand.

Every company out there needs to have a strong brand that is instantly recognizable. One of the easiest ways to accomplish this without having to spend big bucks on a nationwide marketing campaign is to set up a corporate blog. By integrating this blog into your site, you’re setting up that visual link. As your readers get to know you, that trust relationship will begin to form and that right there is worth its weight in gold.

3. Make your company more customer friendly.

Customers typically see companies as nameless, faceless and very cold. By giving your blog the personal touch, you are reaching out to your customers and showing them that your company is indeed run by humans and that you do care about them. This is a vital link to any successful business and a corporate blog is one of the easiest ways to accomplish this without spending a lot of money.

4. Search Engine Optimization.

We touched briefly on this in the first point, but it bears going into further. If you have a static site that has a few pages, you are not giving search engines enough content to index you appropriately. You can only have so many relevant keywords on each page and you are severely limited. With a blog, especially if you post every day, you’ll have new opportunities to promote your company using a variety of different keywords. In addition, by posting frequently, you are increasing your chances that search engines will rank you higher and they will spider your site more frequently.

5. Incredibly economical.

Each of the points above all had one thing in common – each is a means of marketing, branding and building a customer base that does not require a lot of money. For smaller companies that have a limited marketing budget, this is perhaps the best reason to set up a corporate blog.

If you are interested in taking advantage of these benefits, contact a blog management company that can help you build a powerful blog that gets noticed.

Photo Credits: 1

Originally posted 2008-06-26 05:34:11. Republished by Blog Post Promoter

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Currently, one of the best ways to reach out to your customer base is through the use of a corporate blog. When it comes to getting that personal touch just right and humanizing your company, there is no better tool than a blog done well. Let’s take a look at just a few of the benefits that a corporate blog can bring your company.

1. Greater Discoverability

Static pages such as you find on a regular site are not very discoverable when it comes to search engine traffic. If you’re in a very tight niche, it can be difficult to get your pages up to the top of the search engine results. When you have a corporate blog, you’re boosting that discoverability for the following reasons. First, you have more content that is added to on a regular basis. Search engines start spidering your site more often and the result is that you have a higher ranking in search results.

Second, you’ll be covering several different topics that readers of all kinds will be interested in. The more you write about the better your chances are of having new customers stumble upon your blog and as such, your company.

2. The Human Touch

Many consumers view corporations are being soulless and run by a bunch of drones. A corporate blog that is done well will create that human element and help consumers see that your business is run by real people. This builds a stronger level of trust and your readers begin to develop a relationship with you via this blog. Over time, this can lead to a fan base as well as regular visitors and much more traffic.

3. Better Brand Awareness

Part of the key to building a strong brand is having that instant name recognition. When you have a corporate blog, you’ll be exposed to an entirely new audience. Your fans will begin to associate your company with openness and they will begin to recognize not only your name but your brand as well. There is no better tool for quickly building up your company’s brand.

This is not to say that corporate blogging is easy. In many cases, it may be beneficial to outsource the management of your blog to a trained professional that is capable to assisting you with SEO as well as pertinent advice on how to avoid common blogging pitfalls. By having a professional company guide you on your path towards corporate blogging the successful way you can be assured that you can avoid not only these pitfalls but that your blog will be able to accomplish all of the points mentioned above as well as many other benefits.

Blogging is an exciting new horizon for many companies and while it isn’t foolproof, with the right team, you can make a big difference in your company’s popularity. It’s definitely a balance, but with the right elements, you can have a very successful corporate blog that gets noticed.

Photo Credits: 1

Originally posted 2008-06-24 05:34:20. Republished by Blog Post Promoter

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One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having a blog, but there are quite a few benefits that can be reaped in the right circumstances. First, you’ll need to decide what you want to do with your blog and then you’ll be able to figure out whether or not it will be useful for your unique business.

Let’s take a look at some goals that many companies have when it comes to setting up a corporate blog. First and foremost, this can be used for some very powerful PR that is very cost effective. You’ll have something to talk about on a constant basis and an audience that is targeted for your industry. Nearly every kind of business can utilize their blog as a means of driving up their publicity.

Another common goal for a corporate blog is to build brand awareness and a customer base. By having that personal connection with your readers you will be able to create a relationship that will be long lasting and memorable. Many corporate blogs are faithfully read on a regular basis.

You can also use a blog to increase product awareness and eventually sales. Since your audience of readers is so targeted to your industry, it is very easy to promote new product launches through your blog. This is a very useful means of advertising that is cheap and very effective. Few other methods of advertising can produce this kind of result.

Next, you’ll need to decide whether or not you have the time to keep a blog current. There is nothing worse than starting up a blog and building up a readership than to leave them cold with an infrequently updated blog. If you’re going to get into blogging, you’ve got to make that commitment to stick with it, no matter what.

Since this is difficult for many companies it is recommended that you find a blog management company that can make it a lot easier to stay on top of everything. These professionals can be of great assistance in keeping your blog updated on a daily basis and they can help with the overall management and promotion of your blog. You can even hire blog managers that can assist you in coming up with new content on a regular basis so that you can stay connected with your customers.

Corporate blogs are very powerful tools, but they need to be managed correctly if they are going to be of any use to your business. With the right help, your blog can easily become well read and it can achieve the goals you’ve set down. On the same token, an improperly managed blog can lead to disaster. It’s best to get that help you need from the start to make sure that your blog stays on target and reaches as many people as possible on a regular basis.

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Originally posted 2008-06-16 05:27:06. Republished by Blog Post Promoter

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When it comes to reaching out to your customers or building up your customer base, a blog is a very powerful tool. Unfortunately, many companies do not take advantage of these benefits and they are missing out on some very powerful marketing techniques that are not only cost effective but useful. Let’s take a look at a few of the reasons that a corporate blog can make a difference for your company.

First, you’ll be able to start building brand awareness right away. Most consumers don’t feel a connection to a new brand right away and if you’re only using a static site to attract them, they may not be impressed. Your goal is to become an immediately recognizable force. By using a corporate blog to attract attention you can easily accomplish this and establish yourself as a leader in your industry.

Next, when it comes to search engine optimization, a blog is one of the easiest ways to guarantee that search engines are going to index your site and rank it higher in the results. This is due to the fact that you’ll be publishing content on a regular basis and that your blogs can contain keywords that will help improve your ranking. For those in a very limited niche that is already crowded, this can really make a difference.

You can also use a blog to reach out to your current customers in a time of crisis. This can be a very powerful tool when you are trying to put your best face forward. Normally, many companies do not have the opportunity to explain their side of the issue. With a corporate blog you’ll have that forum you need to get your message across in any crisis situation.

A corporate blog can be used to promote new product launches or new services. This is a very powerful aspect of a blog. You’ve got a way to instantly connect with your customers and provide them with breaking news about your company’s products and services. Since your audience is already targeted, you’re guaranteeing that your readers are going to be interested in what you have to say. Although many prefer to keep their blogs non-commercial, this is a very powerful way to increase sales as well as reach out to customers in a cost effective manner.

Lastly, you’ll have the ability to closely interact with your customers and see what is really on their minds. If you allow comments on your blog, you can really see how your company is perceived and what you could be doing differently to attract the right kind of attention.

Running a corporate blog can be a bit complicated if you want to avoid the common pitfalls that plague business owners. It is recommended that new companies or those trying to establish a blog for the first time work with a professional to ensure that all of their needs are met. This helps ensure that a company’s new blog will be successful and noticed.

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Originally posted 2008-07-14 05:20:18. Republished by Blog Post Promoter

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If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding new customers and improving the relationship with existing customers. Here are a just a few reasons that a corporate blog can help your site and your company.

1. Increased overall traffic.

Whenever you add new content to your site on a regular basis, you’ll be able to give your visitors that much more to look at. As you continue, they’ll want to keep coming back to see what you’ve added and you’ll notice a surge in your traffic. Blogs are usually published daily or every few days, so you will have many opportunities to keep your customers coming back. As a bonus, the more time they spend on your site, the more likely they are to buy something

2. Increased Search Engine Rankings.

One of the top reasons to add a corporate blog to your site is that you will increase your chances of getting a higher search engine ranking. The more content you add, the more keywords you’ll have at your disposal and you’ll increase your chances of getting higher up in the rankings. Every day you post you’ll be able to have those new pages indexed so it becomes easier for new customers to find you. After a few weeks of publishing your new blog you should notice that your traffic picks up as a result of your new search engine rankings and listings.

3. Increased customer confidence.

A corporate blog allows you to build a relationship with your customers. They’ll see that there really are people behind the façade. If you properly manage your blog, it is a powerful tool that can really engender a whole new level of trust with your customers. They will see you as a trusted resource and be much more likely to spend more time at your site and to buy more of your products.

4. Increased brand awareness.

The result of all of this time spent on your site and the availability of your content means that you will have a much better shot at building a strong brand and maybe even becoming a household name. With time, you will be able to build a very strong brand that is instantly recognizable.

To make sure that it is recognizable for the right reasons, it is a good idea to think about using a blog management service that can help you avoid missteps. These companies can assist you with SEO and attracting new readers to your blog as well as the process of daily management and important advice to keep your blog on track. This is a must if you have never blogged before and you want to make sure that everything goes smoothly and without a hitch.

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Originally posted 2008-07-21 05:32:41. Republished by Blog Post Promoter

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If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog, and you will have a whole new means of reaching out to consumers. Let’s take a look at just a few reasons why most companies need to have a corporate blog.

1. Provide the public with a human face for your company.

Most consumers view corporate entities as faceless behemoths that don’t care about the little guy. One of the easiest ways to dispel this myth is to reach out to the public via a blog. Personable posts and interaction with the public go a long way towards building your brand and attaching an image that your company really does care. Just make sure that you always use this feature to your credit and not against your company. It is as vital to learn how NOT to blog as it is to learn how to blog.

2. Open up the horizon for new customers.

In today’s internet world, it is all about discoverability. Whether you are looking for local or global business, blogging is a powerful platform that can make this happen. Most of the time, the discovery process is organic, through searching and through social networking avenues. This means that you don’t have to do any extra work to achieve discoverability, beyond posting and the proper promotion of those posts.

3. Build a stronger brand.

The key to brand recognition is getting your brand out there in the public eye as often as possible. The old fashioned method of doing this was quite expensive and it was difficult for smaller companies to play on the same field as their larger competitors. The blogging trend has changed this completely and allows for companies of any size the ability to get their name out there every single day.

You can look at each post you make as getting one step closer to becoming a household name. Readers rely on bloggers like never before and this is an incredible opportunity that your company should be taking advantage of.

4. Increase overall visits to your site.

As your blog readership expands, you’ll find that your site traffic will increase as well. If you’re hosting your blog on your site, this is natural, but you’ll also notice that your regular pages are getting more attention. As your blog gets indexed by search engines, it will be much easier for new customers to find you and you will notice an increase in overall visits. These are targeted visits as well, which means that they are worth a lot more than the average ad campaign can bring in.

These are just four simple reasons that blogging can work for any company. To get help with your blog to make sure it is a success, consider working with a professional management company that already knows the ins and outs of successful corporate blogging.

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Originally posted 2008-08-11 05:22:29. Republished by Blog Post Promoter

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If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand recognition. Let’s take apart these success stories to see how this technique can be used to help you build a strong brand that will be noticed and remembered.

1. The human approach.

Consumers have stronger reactions to brands when they feel an emotional attachment. For example, how many consumers automatically see the Hallmark logo and get sentimental. In addition, they also think of quality, since this is Hallmark’s signature. If you want to get the same results, adding that human touch will help build up an emotional attachment with your readers. By doing this, you’ll be creating a memorable brand with a human face and heart behind it. This is the key to building a strong brand.

2. More discoverability.

You can have the strongest branding concepts in the world, but if you’re not getting new visitors to your site, chances are you are shouting into the wind. If you want to stand out and get noticed, adding a corporate blog to your site increases your overall discoverability. The more posts you make, the better your chances are of getting noticed by search engines and as a result, getting noticed by the public.

3. Good controversy.

Not all controversy is bad, especially when you are standing up for a cause that the public can get behind. You can use your blog as a platform for creating good controversy and getting noticed. Your readers will be able to get behind your cause and you’ll notice that they will begin pulling for you. Your name will be associated with the “good fight” and your brand will become much stronger.

As a caveat, corporate blogs should always avoid bad controversy. This is the type of issue that can quickly spiral out of control online. The online community is tight knit and word travels quickly. Improper management of a blog can lead to bad controversy, especially if the poster is not experienced in handling hot button issues or steering comments into the right direction.

4. More visitors equals more chances to make your mark.

The main goal of building up a brand is to increase the amount of new customers and help them remember you. By having a blog that is published on a regular basis, you’re getting thousands of chances every day for building your brand and making a statement.

One of the best ways to ensure that you will get your branding goals accomplished is to hire a professional blog management company. They will be able to assist you in avoiding common pitfalls and using the blog to your company’s best advantage. These services are incredibly valuable, especially if you are not well versed in blogging.

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Originally posted 2008-07-25 05:02:27. Republished by Blog Post Promoter

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For some, the premise of corporate blogging is a bit strange. It’s hard to know when a corporate blog may be right for you and it’s also difficult to know just what you’re supposed to do with one. Here’s an easy guide to help you get your blog started the right way.

Purpose

First, the main purpose of a corporate blog can be divided into three part: Attracting New Customers, Improving Search Engine Rankings and Building a Stronger Brand. All three play into one another and you shouldn’t have one without the other. With the right kind of blog, you can accomplish all three things without difficulty. This does mean however that you will need to work on a few things when you are getting started.

In order to improve your SEO, your blog’s posts should contain keywords that are relevant to your business. This means making a list of what you would like to have your site listed under with search engines and then making sure that you mention these keywords throughout your posts. This should start producing results within about two weeks to two months, depending on how often you update your blog.

Building a stronger brand is accomplished by creating a relationship with your readers that is both endearing and professional. You’ll need to walk that fine line between having engaging prose and getting too friendly. It takes a little while, but most get the hang of it pretty quickly.

Attracting new customers means that you will need to market your new blog. Advertise it on your site, promote it with social bookmarking sites and you may even consider running a PPC campaign to promote it. This will take a little time to work, but you should be able to start attracting more new customers as soon as your blog posts are indexed.

Keeping up The Good Work

In order to reinforce all of the above, you need to make sure that you are publishing your blog on a regular basis. If you can’t put up a new post every day, you should try for at least once a week. The more often you publish, the greater your chances are of getting a good ranking with search engines. Your site will be indexed more often and your readers will have more to keep them occupied.

Running a corporate blog usually entails quite a bit of time, so you may want to consider hiring a blog management service. They can assist you with promotion, more frequent posting and handling the day to day needs of a corporate blog. This frees up your staff to focus on their own tasks instead of getting caught up with the blog. In some cases, a blog can take a few minutes to manage, or a few hours. Either way, it is helpful to have someone else there to help you through the entire process to ensure that your blog is a successful as it can be and that you achieve your goals.

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Originally posted 2008-07-09 05:45:56. Republished by Blog Post Promoter

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