Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius and considering their experience, we were prepared for a great read.

This book really isn’t a how to, but more of a discussion on how corporate blogging is reshaping the way businesses do business. If you’re looking for a manual on how to get started, you’ll probably be pretty disappointed. However, the book has a lot of merit and it is one that every corporate blogger, especially those with larger companies, needs to read.

The main focus of the book is the Six Pillars of Corporate Blogging. Each one holds the key to your success or failure as a corporate blogger, and by mastering them, the authors hold that you will be able to enjoy a lot more success as a blogger, and you’ll learn new methods of treating your customers.

Our favorite part of the book was the discussion on Blogging Right and Wrong. The section on crisis blogging was fascinating and well worth any company owner’s time. The chapter on emerging technology was also very useful, but could use to be updated since the blogosphere does move quite fast.

Bottom line for this book – there is a ton of information to process, and you may want to read it a couple of times before dipping your toes into blogging. Even if you already have a blog, this book may help you take it to the next level and pinpoint areas that may need improvement. We appreciated how well written the book was and the time that went into putting everything together. It’s obvious by the finished product that the authors are passionate about corporate blogging and they did a great job of infusing that passion into their text.

Overall, this book was a fascinating read. We don’t agree with everything put forth, but it still managed to make a very solid case for corporate blogging as well as offering some great tips on how to go about it the right way. Even if you’re a seasoned blogging pro, there is still something to be learned by reading this book.

We highly recommend it to new and old bloggers since there is a lot of information that can be put to immediate use. The case studies and interviews with other corporate bloggers are well worth the cost of the book, and you can learn a lot from the mistakes and triumphs these blogs have experienced. It’s not a how-to manual, but in a way, it’s more important. It covers the nuts and bolts that so many people forget or fail to use, and by doing so, miss out on great opportunities.

Originally posted 2008-09-19 05:58:44. Republished by Blog Post Promoter

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If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own blog, and running it well.

The book starts off with the author talking about how he was once pretty skeptical about the benefits of corporate blogging. However, his journey led him to believe that this is an incredibly effective means of communication. He then begins to lay the framework for anyone to start their own blog. We appreciated the brief history of blogging, but it did feel a bit like filler. However, for those that are completely new to the concept, this chapter will be pretty informative.

The chapters are very brief and easy to read. He makes his points well and doesn’t get too into any one point. It moves right along and covers the basics, or anything that a busy site owner will need to grasp to get started. We liked the fact that he spent a lot of time discussing the aspects of building a blog the right way and appreciated the section on blog hosting options. Again, for those completely new to blogging, this is essential information.

The chapters on blogging etiquette and how to write a great blog should be read more than once. They offer some really great tips that should not be ignored. Again, they are brief, but the author does a great job of getting his points across without skimming over the subject. The chapter on the relationship between your blog and your site is also very informative and covers all of the important points that you will need to know.

Our favorite chapter however was on the legalities of blogging. So few actually cover these points and they are vital if you are planning a blog. From the decency code to questions on what you should and should not cover, this chapter is worth its weight in gold.

He wraps up the book with some great case studies that show the power of corporate blogging in action.

Overall, we really appreciated the author’s style and the way that he got his points across. This was an easy read and it did a great job of really breaking down not only the way to get blogging but why it is so important. It’s a great inspirational book that will most likely inspire readers to try their own hand at blogging and that is what it is also about. Blogging is an incredible medium and has much to offer, and this book did a great job of explaining how to make it work for you. We highly recommend this book to any company owner, and to those that may already have their own blog. You’ll undoubtedly pick up some great tips within.

Originally posted 2008-08-29 05:48:11. Republished by Blog Post Promoter

• Blogging Heroes - Interviews with 30 of the World's Top Bloggers by Michael A. Banks Among more than 102,000,000 blogs that are currently on the internet, there are only a small, select few that manage to stand out as ground breaking, successful or influential against the backdrop of so many others. This book focuses on thirty blogging heroes, touching on everything from parenting to the......
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Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level.

1 – “The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right” by Debbie Weil.

Many consider Debbie Weil to be one of the pioneers when it comes to corporate blogging. Not only is she an advocate for corporate blogging in this book, but she also goes into thorough explanation of the pros and the cons associated with corporate blogging. She also goes over the top twenty questions about corporate blogging, and then she goes even further by going in depth on the three most important things that you can know before you begin a corporate blog. The book also provides excellent examples of policies to uphold when blogging, such as reading other blogs by subscribing to them. The suggestions in her book can easily benefit everyone looking to start a blog, corporate or otherwise.

2 – “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” by Shel Israel and Robert Scoble

This book is absolutely excellent, because it focuses on how businesses are communicating with their customers through corporate blogging. If you are passionate about the idea of business blogging or corporate blogging and the value that they promote, then this book will provide you with an excellent affirmation. This is a fast, organized and easy to read book that combines excellent advice on corporate blogging with stories about real time corporate bloggers and what they have been able to achieve. This book explains in no uncertain terms what dangers are associated with corporate blogging and how they can be overcome. Not blogging happens to be an even greater danger than blogging, because blogs are the new and most important form of media, especially when it comes to businesses and how they communicate with one another and their customers.

3 – “Blog!: How the Newest Revolution is Changing Politics, Business and Culture”, by David Kline and Dan Burstein.

This book focuses on the power and the influence created by blogs, using political examples to make points. Through these examples we can learn a great deal about the characteristics that make for good blogging, such as honesty and openness. This book is really inspirational for anyone that blogs and focuses on how blogs of all types are revolutionary and cutting edge in nature, showing how the world is changing right before our eyes. It gives excellent examples of good blogs as well as bad blogs, and some of the things that can be considered corporate blogging pitfalls, like sharing confidential or insider information and what happens when this occurs.

If you are serious about learning more about corporate blogging, these three books are packed with vital information that will benefit you significantly.

Originally posted 2008-12-24 05:42:07. Republished by Blog Post Promoter

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If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just want to get to the heart of the matter, this is the perfect book. It’s hard hitting, logical and presents a clear case as to why you should and why you shouldn’t have a corporate blog

The author did a great job of defining what a corporate blog can and cannot do. This is a great way to learn more about how high you should set your expectations for your blog. If you have pie in the sky ideals, they may be shot to pieces, but at least you won’t waste your time approaching your blog from the wrong angle. The book covers pretty much everything you could ever want to know about business blogging, from the tools you’ll need, to what you can really expect your blog to accomplish for your company.

Although the author uses a healthy dose of skepticism, he also provides some tips that you can really use. For example, he covers the fact that topical blogs are usually much more effective and popular than blogs that simply discuss company business. For those that are still unsure of what blogging is or why you should be doing it, the advice is very clear cut and easy to understand. You can go from a complete blog newbie to a pro just by reading this book.

The book covers what you will want to avoid with your blog as well, especially when it comes to presenting a professional appearance. There are plenty of tips contained within the pages of the book to get you started out on the right path. Although the title would indicate that the author is anti-business blogging, the opposite is actually true. He just seems to want to bring a dose of realism into the world of corporate blogging and help site owners achieve their goals the right way.

You can follow along as a blog is started from scratch, learning all the way about what you should and should not do. This was a great way to present the information that business owners really need to know and this section alone was worth the cost of the book.

Overall, we highly recommend this book to anyone that has considered starting their own corporate blog. You’ll be able to learn quite a bit about the entire process as well as learning some specific mistakes that you should not make with your own blog. We appreciated the way the author presented the information and found it to be a very quick read that was well targeted to the main audience for this book. If you don’t have a lot of time, this is the perfect book to read before you get started on your corporate blog.

Originally posted 2008-09-05 05:13:27. Republished by Blog Post Promoter

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There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you take your efforts to the next level. Whether you are interested in expanding your blog to include podcasting, or you just want some tips on how to get more out of your corporate blog, this latest book from Ted Dempolous has quite a bit to offer.

The first part is largely an introduction on blogging, but it does have some very interesting pointers on picking out the right blog platform and handling the day-to-day activities on your corporate blog. Although it is understandable that the author had to include some basics, we would have liked to have seen a little less focus on this, since the main audience for this book appears to be those that are already semi well versed in blogging.

Part two is where the book starts to get very interesting and much more helpful. This section includes various different uses for corporate blogs, beyond the typical “reach out to your customer” angle. We very much enjoyed the section on how to use your blog as a sales research tool as well as the section on local business blogs. Overall, this is an incredibly useful selection of tips and advice and is perfect for the business blogger that is looking to get more out of their current efforts.

The interesting concept with this book is that it contains actual case studies and comments from real business bloggers that have already made their mistakes, learned from them and implemented solutions. Common problems are addressed and handled in such a way that anyone can read this book and find out what they should not be doing and what they need to start doing with their corporate blog.

Parts 4 and 5 deal with making money on your blog as well as how to start promoting it. The chapter on blog evangelizing is simply fantastic and should be read by any corporate blogger that is looking to build up an audience. Part 6 will be of interest to those that are intrigued by the concept of podcasting and need to know more about how it works. Once again, the tips here will easily get you started off on the right path and give you the right expectations about what kind of success you can expect with a podcast.

That is probably this book’s strongest selling point – real world advice. There are no pie in the sky promises here, and it’s like a refreshing jolt of cold water. This is the ideal book for both beginners that are not quite sure of what they are getting into and established bloggers that need to get back on the right track to reach their blogging goals. We highly recommend this book to both.

Originally posted 2008-10-27 05:39:08. Republished by Blog Post Promoter

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Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. “Strategies and Tools for Corporate Blogging” creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent reference that touches on absolutely every aspect of corporate blogging from A to Z. There is also a section for blog auditing that will help you size up the market and determine how successful your blog may be in your target market. If you take John Cass’ strategies to heart and follow them to the best of your ability, then there is no reason why you cannot create a corporate blog that resonates well with your customers and reaches out to new target audiences in the process. If you are thinking about creating your own corporate blog and you just need the right information to kick start the process, then this reference can be truly indispensable as an effective tool for getting your corporate blog going.

In this book, John Cass provides us with an excellent wake up call, highlighting not only how blogging can improve our relationships with customers, and he also tells us the exact recipe that is needed for success. This includes the mechanics behind corporate blogging, how to make it a part of our marketing scheme, and how to develop guidelines for our employees who will be charged with keeping the blog populated with relevant content. Cass takes the time to describe real examples of what successful companies have managed to do in the past, and what new corporate blogs can do to get on the blogging bandwagon and move forward. If you are thinking about implementing a corporate blog for your company, then this reference book is an absolute must have.

John Cass will deliver absolutely everything that you need to know when it comes to effectively harnessing the amazing power that comes with corporate blogging. By properly utilizing blogger relations, you can directly connect with your buyers and customers more effectively than ever before. If you are already aware of the fact that your company needs a blog, then the next most logical step in the process is to arm yourself with the right information on creating a blog that is successful and effective, and this book provides the information and resources that you need to make that happen. If you are ready to create the most efficient and effective corporate blog that you can, then this book by John Cass will provide an excellent jumping off point for you to begin with.

Originally posted 2009-01-06 05:34:06. Republished by Blog Post Promoter

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• Publish Blog Posts More Successfully Blogging is about more than just putting your thoughts down in words, because blogging is capable of sharing news, spreading messages, facilitating conversations and so much more. Learning how to publish blog posts more successfully is one of the best things that you can do if you want to get......

Among more than 102,000,000 blogs that are currently on the internet, there are only a small, select few that manage to stand out as ground breaking, successful or influential against the backdrop of so many others. This book focuses on thirty blogging heroes, touching on everything from parenting to the current business trends. These thirty bloggers have been written about in magazines like Popular Science and Wired, and they have been featured on 20/20, CNN, MSNBC and NPR. These innovative and creative thinkers are now being featured in this book following one on one interview conversations with Michael A. Banks, allowing them to share their philosophies and their tactics, what drives them, how they find subjects to write about, and their personal secrets for attaining success in the blogosphere.

The thirty bloggers that are interviewed in this book have gained a loyal following over time and through experience that continues to grow even to this day. They write about a wide variety of topics and reach out to an endless number of different markets. These are bloggers who are doing it right, because they are passionate about the subjects on which they write, and they are even more passionate about simply being passionate. These are thirty of the most successful bloggers in the nation, and they have come together to share their stories, and to share their secrets in their own words. This is wisdom that you simply cannot afford to miss if you are serious about starting your own blog. The thirty bloggers interviewed in this book are:

Dave Taylor from The Intuitive Life Business Blog
Chris Anderson from The Long Tail
Gina Trapani from Lifehacker
Ina Steiner from AuctionBytes
Mary Jo Foley from All About Microsoft
Dave Rothman from TeleRead
Frank Warren from PostSecret
Mike Masnick from Techdirt
Mark Frauenfelder from BoingBoing.net
Robert Scoble from Scobleizer
Peter Rojas from Engadget
John Neff from Autoblog
Ken Fisher from Ars Technica
Deborah Petersen from Life in the Fast Lane
Joel Comm from JoelComm.com
Brian Lam from Gizmodo
Kristin Darguzas from ParentDish
Chris Grant from Joystiq
Scott McNulty from The Unofficial Apple Weblog
Philipp Lenssen from Google Blogoscoped
Brad Hill from Weblogs, Inc.
Steve Rubel from Micro Persuasion
Rebecca Lieb from ClickZ
Deidre Woollard from Luxist
Gary Lee from An Internet Marketing Web Site
Richard MacManus from Read/WriteWeb
Eric T. from Internet Duct Tape
Victor Agreda from DIY Life
Steve Garfield from Steve Garfield’s Video Blog
Grant Robertson from Download Squad

With insight from these top bloggers in the industry, there is no reason why you cannot jump start your own blog activities and find success with a corporate blog online.

Originally posted 2009-01-02 05:21:53. Republished by Blog Post Promoter

• Microsoft Blogs Review Reading and reviewing corporate blogs from other companies is a great way to learn a little bit more about your own blog. Microsoft has a large community of blogs, and a wide variety of bloggers writing in numerous blogs within this community. There are a number of employee blogs in......
• Full Text or Excerpts - What's Best For Corporate Blog RSS Feeds? If you are putting together an RSS feed for your corporate blog, you may be wondering what way is the best way to deliver that RSS Feed. Should you use full text so that your subscribers can read the entire post in their feed reader without having to click on......
• Make Blogging Work for Your Business pt 2 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 2 in a......
• Professional Blogging Roundup: On RSS Feeds, PR, Writing Tips, and More Happy belated Thanksgiving. Did everyone enjoy their four day weekend? I know I did. The turkey was great. Here we are again with another edition of the roundup; lots of interesting things to read and think about! Corporate For some thoughts On Blogging, College Mogul, Drupal, and Acquia check out......
• Review: What No One Ever Tells You About Blogging and Podcasting There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you......

• Book Review: Survival of the Sickest I spent Sunday evening browsing books at Barnes and Nobles. I picked up The Future for Investors: Why the Tried and the True Triumph Over the Bold and the New because of the rave reviews I'd read, but while I was there I glanced at a book on display called......
• Book Review Blog Carnival #38 Many thanks to all the contributors in this edition of the Carnival. Novel Clark Bjorke presents The Highest Tide posted at I'll Never Forget the Day I Read a Book!. Jim Lynch's first novel is a magical realist coming of age story with a marine biology theme. Ranjita Patra......
• Book Review: The Money Book for the Young, Fabulous and Broke Hello and welcome to my first book review.  I love reading, and over the past year or so, my tastes have definitely been turning towards personal finance.  I've decided to start sharing some of my favorite (and perhaps, least favorite) books through my blog, with the hope of inspiring and......
• Oblivious Investing – Building Wealth by Ignoring the Noise Book Review I had the opportunity to review Mike Piper’s newest book, “Oblivious Investing: Building Wealth by Ignoring the Noise.*”  Mike is the author of a great blog of the same name, Oblivious Investing. The book follows conversations between Shannon, the investing newbie and her wise Uncle Toby.  Every conversation they have......
• Book Review: World Atlas of Golf - The Greatest Courses and How They are Played Mark Rowlinson The World Atlas of Golf was first published more than 30 years ago, and since then, each and every addition has revealed to golfers the best courses available. This latest edition gives the fully informative treatment to over 70 courses, giving the treatment to courses that have not yet graced......

If you are completely new to blogging for small businesses, this is the book to read. While there are quite a few books dedicated to this subject, few are this easy to read, or this informative. We weren’t quite sure what to expect from this book, but we ended up being pleasantly surprised. Before we begin our review, it is important to note that this book is designed for the complete rank blogging amateur. If you are already well versed in the basics of blogging, there are a few things to learn, but it is really intended for those that need start up assistance and a push in the right direction.

Wibbels is well known for his EasyBakeBlog site where he teaches visitors how to easily set up their own blog. Much of this same advice made its way into this book and it is truly designed for thos that have absolutely no experience with HTML or the technical side of setting up a blog. He starts up with a brief history of blogs, and covers some very important terminology.

The reader can learn about trackbacks, an area which often confuses even the most intrepid bloggers. Also covered in this section are how to find blogs to read, how a blog is typically formatted as well as some basic tips on getting started. The ball gets rolling a little faster by Part Two when he shifts gears and starts to take a look at how blogging effects businesses.

We highly recommend reading part two very carefully, since there is a lot of insight here. Everything related to business blogging, making money and using your corporate blog effectively is covered in this section and anyone can learn a lot. We appreciated that the author continued to use his friendly prose in this section, making it a lot less threatening for newcomers.

Part Four is a little more advanced and goes into how to pick your blogging platform, how to handle posting and a lot of the technical issues that first time bloggers face. Our main issue with this section is that the author focused so heavily on TypePad as being the best solution. Given that WordPress has easily overtaken TypePad, readers may want to consider finding their best platform on their own.

TypePad certainly has its benefits, but for beginners, we definitely recommend WordPress first and foremost. Part Five of the book covers some specific TypePad promotional techniques, as well as general techniques that can be used to increase readership, handle RSS feeds and things like podcasting.

Overall, this was an engaging read that is well suited to beginners. We would have liked to have seen a few more platforms discussed and a little less reliance on TypePad. It ends up dating the book and making the content much less evergreen. That said, we still recommend this book to those that need a firm foundation in the basics of blogging, and learning how a corporate blog can benefit your business.

Originally posted 2008-09-26 05:35:02. Republished by Blog Post Promoter

• Review: What No One Ever Tells You About Blogging and Podcasting There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you......
• 7 Ideas on Making Corporate Blogging More Efficient Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps. Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result. 1 - When there is a lot of......
• The E-Myth Revisited By Michael Gerber One of the most important keys to success as a corporate blogger is having the right mindset and the right expectations for your blog. If you go in thinking that it is going to change your entire company and you’ll be at the top of the list of the Fortune......
• The Secret Power of Blogging By Bruce Brown If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......

• Book Review: Renewing America's Food Traditions. Book review courtesy of Melinda Wieck at EcoBrain.com, who makes it possible for publishers to get the green word out in a cost effective and environmentally friendly manner. This book is not the typical Betty Crocker cookbook. In fact, there is a certain audacity credited to any book that dares......
• Book Review: The LL Bean Ultimate Book of Fly Fishing by Macauley Lord, Dick Talleur and Dave Whitlock When it comes to the great outdoors, LL Bean is probably one of the most recognized authorities on the subject. They have built up quite a following over the years with their outdoor clothing and accessories and it was only natural that instructional books would follow. If you are interested......
• Review: Bran Hambric: The Farfield Curse by Kaleb Nation by First Mate Keira, guest reviewer. Title: Bran Hambric: The Farfield Curse Author: Kaleb Nation Page Count: 464 pages Format: Hardback Grade Reading Level: Ages 9-12 Summary: Bran Hambric is different from other boys and doesn’t even know the true extent of it. He was found as impossible as......
• 6 Ways to Get Books for Free Free books is always good. They're great on book budgets and in general make you feel warm and fuzzy all the way down to your toes. I've compiled a list of what I think are the top six ways to get (nearly) free books. If you have a good idea......
• Book Review: Outdoor Survival By Garth Hattingh The author of this book is one of the most respected outdoor enthusiasts, experts and authors and this latest effort is truly spectacular. If you are planning on doing anything outdoors, whether it's boating, fishing, camping or hiking, this is the book that you need to read before you go......

This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written by and for the intended audience, since this tends to produce a book that gets right to the point and manages to hit all the right notes.

Weil’s writing style is very conversational, which is very well suited for smaller companies that may not be all that up to date on the technical jargon or for those that are simply looking for a quick explanation that cuts through the hype. Readers expecting a highly technical tome would probably be disappointed, since the intended audience is really those who are not already into blogging, but looking for ways to help their company.

The author has been quite a celebrity in the corporate blogging world and has been credited with really explaining to the masses what this is all about. Her numerous television appearances and her own site have served as great education and the book really takes it to that next step. Inside, she answers all of the questions that a beginning corporate blogger may have, making it seem quite easy to get started.

By breaking down the entry barriers, Weil is making it much easier for anyone to start their own corporate blog. We appreciated the up-beat tone of the book and the way that she really presented her information without talking down to the reader. As the experts that got advance copies of the book stated, this can easily save you five to six months of heartache and get you started off on the right foot.

That is what really matters in the world of corporate blogging and for that, we give Weil high praise. She could have gone a little more in depth on a few topics, but overall, we found that the book was an easy read that got the job done. It isn’t probably a good book for those that already have a pretty good grasp of the technicalities of running their own blog, but it is very useful for those just starting out.

By getting through all of the stuff that can doom a corporate blog to failure and showing small and big companies how to go about corporate blogging the right way, Weil has performed a very important service. We highly recommend this book to anyone that is just starting out, especially if they are completely new to corporate blogging as a concept and as a means of reaching out to your customers. It was a quick read, and did exactly what it said it would. Anymore, that is a rare combination, especially when it comes to business advice books. It is well worth the time and is certainly a good reference book that you can go back to time and time again.

Originally posted 2008-08-15 05:47:50. Republished by Blog Post Promoter

• Strategies and Tools for Corporate Blogging by John Cass Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. "Strategies and Tools for Corporate Blogging" creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent......
• Blogging for Business By Shel Holz and Ted Demopoulos When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get......
• Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it......
• 7 Reader Friendly Corporate Blogs Tips You want your blog to be engaging, but that may not always be easy. Here are some great tips on how to keep your corporate blog reader friendly. 1. Pick your design well. One of the biggest problems for corporate blogs is design. You can need to make sure that......

• Book Review Blog Carnival Welcome to the May 10, 2009 edition of book review blog carnival. book reviews NathanKP presents “Jellicoe Road,” by Melina Marchetta posted at Inkweaver Review - Book Reviews & Cover Art. Woman Tribune presents Stop Training Sitters, Put Everyone on the Same Page with By The Book posted at......
• 2010's Top 50 Romance Novel Blogs part 5 The final ten romance novel blogs. You now have all 100 blogs, 50 from last year, and 50 new ones from this year. I hope with them you find many new books to read, friends to chat to, and good times to share! For a quick and easy way to......
• Do You Need More Blog Readers? Do you feel as if your blog could use more blog readers? You are certainly not alone, as most blog authors are constantly looking for an increase in more blog readers, though not everyone is sure quite how to attract the readership levels that they are looking for. If you......
• 10 suggestions for better writing I may or may not have any particular professional skills, but one I have is writing. The audit/consulting profession that I’m in requires a lot of very dry technical writing that has almost evolved into its own little niche language. Sentences like “ensure that the failed control has been tested......
• Professional Strategy of Making Money From Your Blog So far making money from your blog is a hot topic for many years. In fact, every one running a blog will write at least once about this topic. That means it is a common fact or a well know topic that every blogger is aware. Today, we are also......

As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits of corporate blogging, it goes in depth into many topics that all corporate bloggers can appreciate.

The main focus of the book is how to use your blog to build your brand, increase consumer awareness and sales, and all three of these points are crucial for any blog. The first chapter covers how a blog can be used as a strategic tool for realtors, and offers many reasons why this medium can be incredibly powerful, if it is harnessed correctly. It also goes over the changes in how technology is affecting the realty world and how realtors can take advantage of this before everyone else does.

The next few chapters discuss search engine marketing and direct communication. The first goes into how to target keywords for your blog, researching techniques that can increase your effectiveness at reaching your target audience and how to build up your niche. Again, powerful advice for any blogger. We appreciated the chapter on communication since this is another area where many bloggers fall down. It’s one thing to write a blog, it’s another to use it to develop relationships. Many bloggers fall into the trap of not keeping up on their reader correspondence and this can be a death sentence for many blogs.

Chapter four should be read several times and covers how to use your blog to build your brand. Specific tips are given, such as how to handle word of mouth marketing via your blog, as well as how a corporate blog can also be used for recruiting – another rare topic that is covered only sparsely in other books.

Chapters six and seven discuss how to become a trusted expert and then how to parlay that into relationship marketing. This is absolutely an exhaustive resource on both topics and goes much further than average books on this subject do. Chapter ten was another highlight and offers some great tips on blogging for lead generation. Yet again, another topic that is woefully ignored by many authors. This chapter should be read by any blogger, or manager that is looking for new ways to acquire leads.

We recommend this book to anyone interested in corporate blogging, particularly if you are doing so to make money, generate leads and further increase your sales. Although the book is of course geared towards realtors, there are many tips on lead generation that will apply to any industry and can be put to good use by any blogger. By far the best book we’ve read in the realty niche, and incredibly useful for just about anyone. We have high praise for this book and look forward to reviewing other niche corporate blogging books.

Originally posted 2008-10-03 05:49:11. Republished by Blog Post Promoter

• Strategies and Tools for Corporate Blogging by John Cass Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. "Strategies and Tools for Corporate Blogging" creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......
• Three Must-Read Books for Corporate Bloggers Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level. 1 - "The Corporate Blogging Book: Absolutely Everything......
• Talking To Not At Your Readers Many corporate blogs fail simply because they strike a wrong chord with readers. If you want to use your blog to increase traffic and sales and improve your relations with the public, it is vital to develop a technique that will allow you to talk to your readers, not at......
• 8 Key Ways to Advance your Corporate Blogging Effort Blogs are mushrooming at the speed of light in this day and age. For this reason, creating a blogging effort for your company can be extremely profitable and rewarding for your company. There is no real start up fees or set up fees that are needed, and starting a blog......

• 10 Tips To Increase Traffic To Blog At this present writing, there are more than 115 Million blogs worldwide. The majority of these blogs are strictly for the purpose of making money. Unfortunately, the majority of these bloggers are failing miserably at making money with blogs. The reasons for such a high failure rate vary from: too......
• My policy on endorsements, reviews, and affiliates As you may be aware (or not!) the FTC has revised its guide concerning the use of endorsements and testimonials in advertising to include social media, which include blogs like the very one you're reading now. The short version is that bloggers are required to be explicit about their relationships......
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• 5 Top Secret Steps When Blogging to the Bank There are multiple ways of making money online. One cheap and effective way is to make use of blogs. Even if most people know what a blog is nowadays, the general view is often that they are only used as a fun "diary" to share people's opinions. If someone......
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