Business blogging is rife with benefits for anyone who is able to utilize it properly, as it adds a significant amount of value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. However it is important to keep in mind that blogging for business is not always easy, because writer’s block does happen, especially when you do not want it to. This is a continuation to our list on ideas for creating blogging content for your corporate blog.

6 – Theme.

Create a series of blog entries that focuses on some kind of theme that is relevant to your business. For example, write about the “Top 10 Reasons…” or “15 Steps To…” or “10 Things You Should…” and make each of these items a separate post in your blog. This is also the kind of blog entry that will get a lot of links from other bloggers all over the internet, which will send extra traffic in your direction if you let it.

7 -Put it on paper.

When you really need to brainstorm for ideas, take out a piece of paper and start putting ideas down on paper. Write down information on your products and your services, and then write down different ways that those products and services can potentially solve the problems of your readers. Jot down some of the best features and benefits for your services and products, writing freely rather than necessarily editing yourself, and by the time you are done you will have a bunch of new blog entry ideas.

8 -Interviews.

Conduct an interview of someone in your company or industry in Q & A format on your blog. Reach out to experts in some field that is related to your company, inviting them to do an online interview through e-mail. When you get answers back from the interviewee, you can publish the entire interview into a blog entry.

9 -What are they doing?

Consider looking to other bloggers in your industry in search of blog content ideas and blog content inspiration. What are other bloggers talking about in your niche or industry? What topics seem to be the most popular or the most talked about in your niche or industry? Read other blogs, visit forums and conduct as much research as you can in order to stay current on what is hot and happening in your industry.

10 – Google News.

Head to Google News (http://news.google.com) and do a search for the keywords and key phrases that are related to your business. This will bring up all kinds of interesting new content including news articles, press releases and other content that will provide an excellent resource for blog entry ideas and guidance for content writing.

With these tips for content creation, you will find it difficult to run out of blog topics to write about in your corporate blog.

Photo Credits: 1

Originally posted 2009-01-28 05:06:44. Republished by Blog Post Promoter

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It is obvious that the concept of executive blogging is becoming more popular, as businesses small and large are suddenly turning to blogging as a way to convey news and information to their customers and clients. Still, many companies are wondering if executive blogging is a worthwhile endeavor for them to invest themselves into, especially because it can take some time and effort to get the blogging process started. If you are wondering if executive blogging is a good idea or a bad idea, keep reading, and you may get a much better feel for what makes corporate blogging so advantageous to so many companies. In fact, most people would be hard pressed to name a reason against executive blogging, considering how many benefits are associated with it.

In our new and changing marketplaces, it is becoming absolutely crucial for companies to build relationships with customers that are long and lasting. In order for a relationship to bloom, it needs to incorporate healthy communication and trust between both parties. There are many different ways that a company or a brand can communicate with its customers such as advertising through the television, through print, through radio, billboards, websites, newsletters, banner advertising and so much more. Unfortunately, most of these methods of advertising and marketing are impersonal, and they focus on making a sale rather than really reaching out to the readers and the viewers in order to create a strong and lasting relationship.

Most customers do not really mind getting information and news about a company, but they do not generally enjoy having their privacy invaded through marketing gimmicks on a constant basis. Reaching out to customers in other ways is generally more advantageous because it allows you to build powerful relationships with your customers past, present and future. Customers can go through your blog on their own time and at their own level of convenience. They can subscribe to your blog’s RSS feed, can leave comments and feedback, and can interact with you through your blog in a variety of different ways. In other words, by blogging, you can create lasting relationships that facilitate good communication between your company and your customers.

A business blog or corporate blog can service as a nicely non intrusive way for you to build and facilitate healthy two way communication with your customers over a long period of time. This is really easy to achieve, and involves creating plenty of resourceful and useful content keeping customers and other readers coming back for more. Some of the information that you can provide in your blog may include statistics, trends, tips, tools, guides, expert views, interviews and how-to advice relating to your company, industry or products.

With a corporate blog, you can build a large and consistently growing community of loyal readers that you can specifically target whenever you introduce new products or services, without having to pitch marketing campaigns to them. In other words, to answer the question of whether executive blogging is good or bad, the answer is a resounding “Good”!

Photo Credit: 1

Originally posted 2008-12-16 05:13:35. Republished by Blog Post Promoter

• 3 Smart Blogging Techniques for Business Owners If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate......
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Blogging has become an extremely popular activity for businesses, and it also has created a very important impact in other circles as well, including an activity for the political scene as well as for ordinary individuals as well. Google purchased Blogger in 2003, and ever since, blogging has continued to grow at an exponential pace. Here are some of the best ways that blogging can be used in order to enhance your business.

1 – The hits that you attract to your website will be more qualified.

By providing interesting content on your site through your blog, you can reach a much larger audience. Post links to your website and when readers follow these links, you will know it is because they are actually interested in what it is that you are offering.

2 – You can increase your return on investment, or ROI.

By showcasing your new products and including information in your blog, your readers will easily be driven from your blog onto your sales pages or into your catalog of products. The more people who click on your site, the more sales you will be able to realize. Marketing really is a numbers game, and blogging for your business really can help.

3 – You can increase your ranking in search engines.

If you use the best keywords and long tail phrases in your blog entries, you can significantly increase your search engine ranking. Search engines are looking for fresh content above all else, and blogs certainly do provide it.

4 – You can develop a stronger connection with your readers.

By creating an open means of communication with your readers, you can develop a rapport or a relationship with them. They will appreciate the information that you are giving them, including tips, advice, updates and product information, and you will benefit from the relationships that drive sales in the long run.

5 – You can create better relationships through communication on a two way basis.

Allowing readers to respond to your blog posts with comments and questions will give you an even better opportunity to develop strong relationships with current and future customers. Make sure that you respond to them to develop this communication.

6 – You can establish yourself as an expert or authority in your line of business or your industry.

Your blog will let you offer valuable information that your audience is looking for, and this will allow you to showcase your expertise to all of the world. This is an excellent way to gain the trust of both current and potential customers as well.

7 – Blogs are one of the most cost effective methods of publishing online.

Blogs can be set up for very little cost, and do not require a programmer in most cases. Some blogger hosts are completely free and will set the site up for you. In other words, a blog can cost between nothing and approximately $10 a month; a cost effective option consider the profit potential.

Photo Credits: 1

Originally posted 2009-02-23 05:37:06. Republished by Blog Post Promoter

• 3 Smart Blogging Techniques for Business Owners If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate......
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In a special address to an audience comprised of chief executives, Bill Gates recently said that regularly updated blogs and journals could be a great way for firms to let customers, staff members and partners alike what they are doing or working on. He has said that blogs created advantages over other ways of communicating which are older or outdated in nature, such as e-mail and website communication. More than 700 employees working for Microsoft are already using blogs so that they can inform people about their projects and keep them up to date.

The blessing of blogs by Bill Gates came during a keynote speech that was given during the Microsoft annual CEO summit, which was held at the Microsoft campus which is in Redmond, Seattle. The speech served as a canter through many of the forthcoming technological developments that business bosses need to know about, according to Bill Gates and Microsoft. The speech covered new wireless technologies, mobile phones, RFID, digital cameras and broadband, and all of the uses that can be gleaned from each of these vital technologies that businesses need to stay at the top of their game.

Bill Gates also made a point to dwell on the concept of blogs. He said that although blogs began primarily in the technical community, and even though they have much broader social implications now, they can also be used and taken advantage of by businesses as well. Bill Gates believes that blogs hold great advantages over older forms of communication and means of communicating and staying in touch like websites and e-mail. E-mail messages tend to be imposing, and they can easily miss out on key people that need to be included. Gates also noted that websites can be a problem as well, because they demand that visitors return regularly in order to find out if any changes have been made to the site, and websites require regular updates to avoid allowing them to become stale.

However, according to Gates, these problems can be solved by using blogs and RSS feeds, allowing viewers and readers to know whenever a blog has been updated. What blogging and these notifications are about is making it easier for people to communicate with one another. The ultimate idea here is that you should be able to get the information that you want, when you want it. Many Microsoft employees have already embraced these concepts, as there are more than 700 Microsoft employees who are currently maintaining corporate style blogs in order to let people know what they are working on. Microsoft does not currently make any of its own blogging tools, though it is largely expected to move into this industry very soon, pitching it into even sharper competition with Google, AOL and other companies.

Photo Credits: 1

Originally posted 2008-12-08 05:48:04. Republished by Blog Post Promoter

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It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and which need a little push, a new corporate blogger can get a better feel for how to obtain corporate blogging success right out of the gate. By scouring the internet for good corporate blogs and taking note of what makes them great, you can make decisions about your own corporate blog and act accordingly. Here is a small list of excellent corporate blogs that we feel are “doing it right”. This list is by no means exhaustive, as there are hundreds of excellent corporate blogs out there, but these are well worth noting.

- The GM Smallblock Engine Blog, which can be found at http://smallblock.gmblogs.com/. Though this blog is currently under construction, it normally offers plenty of insight into the GM company and its products, as well as news within the industry.

- The Ford Motor Company Blog, which can be found at http://blog.ford.com/index.cfm?resetcountry=false. The Ford Motor Company blog offers excellent insight into the industry.

- The Xbox Live blog, which can be found at http://www.majornelson.com/blog/blog.html. This is an unofficial blog for Xbox Live and the gaming industry, but is still well worth checking out.

- The Maytag Skybox Blog, which can be found at http://www.maytag.com/page.jsp?name=homepage.

- The Ofoto blog which is offered by Kodak, which can be found at http://www.kodakgallery.com/Welcome.jsp and is used to get feedback and resolve issues relating to a new beta Mac application called Brownie.

- Perception Analyzer, which can be found at http://perceptionanalyzer.typepad.com/, offering a nice mix of blog entries on their product, along with information and news for their target audience and other readers.

- BPlans Blog, which can be found at http://bplans.typepad.com/blog/, is an excellent blogging extension of the BPlans.com website which is owned by Palo Alto.

- 800 CEO Read blog, which is found at http://800ceoread.com/blog/, and gives excellent reviews on the business books that the CEO Read website sells, giving the blogs’ target audience excellent insight into which business books are well worth picking up and more importantly, why.

This collection of corporate blogs is an excellent selection of blogs from a multitude of different industries. By looking at this list of blogs, you should be able to tell that any company within any industry can create a solid, popular and informative corporate blog. If you are looking to create your own corporate blog, then looking at other corporate blogs within your chosen industry will be a large help, hopefully granting you enough inspiration to come up with your own unique idea for an informative corporate blog.

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Originally posted 2009-01-09 05:42:47. Republished by Blog Post Promoter

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This is a review of the Yahoo Search Blog.

Yahoo! is a major website providing search services. One would think that the Yahoo! search blog would be full of jargon and technical terms that only a select few would have been able to understand. Surprisingly, the blog was full of easy to read updates that describe to users how their experience is changing. The instructions provided were easy to follow and the blog features plenty of visuals and posts that cover events, updates and other information. The blog is over all a good site that can use a little polish here and there.

Availability, 8 out of 10 –

The blog is easy to find. A search for Yahoo Blog or other similar terms will turn up the blog in the first page of hits. A little bit of SEO will definitely put the blog to the top of the list.

Posting Frequency, 5 out of 10 – The posts may be consistent on a every other day sort of pace, but they have been know to have posts spaced out by a month at least. Consistency of posting leaves a bit to be desired, but there is plenty for the reader to read. Yahoo would do well to add posts on their history or other Yahoo! topics to help with the larger gaps in posting.

Relevance, 9 out of 10 –

This is an easy set of points, because all of the posts are relevant to the users of Yahoo. Writing style is very easy to read and is conversational. Graphics and writing organization are well done. Overall the blog is very well done technically and is an ease for people to use. A little polish is all that is needed.

Accuracy, 9 out of 10 –

The posts are about the Yahoo! site and services that are provided. There’s not much for the technical person, but the blog does seem honest and not a propaganda or sales blog. A few posts geared towards the reader who is technically geared will help get that last point.

User Interaction, 7 out of 10 –

There is plenty to enable the user to contact blog writers and Yahoo! individuals. There are links where users can promote the blog to digg and del.icio.us directories. That said, they do not seem to reply to comments, hence the point deduction. All it would take is someone who watches the posted comments to give meaningful replies. The blog does frequently provide information on Yahoo! meetings, where users can go and provide input up close, so all is not that bad.

Over all, the Yahoo! Search Blog earned itself a 76%.

That is a pretty good score all things considering. The blog is quite easy to read and provides a good deal of information about Yahoo!, its search engine and its services. There are points in which the blog can be improved. It wouldn’t be much work to hire one or two people to keep track of the blog and reply to users. Even if there is nothing new added to Yahoo!, they can still provide posts talking about the company.

Originally posted 2009-02-03 05:35:33. Republished by Blog Post Promoter

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Unless you are writing hundreds of posts a day, the amount of time you spend posting on your corporate blog should be minimal. In fact, that is why so many decide to start their own blogs, since everything can be automated and you can sit back and relax. However, there are a few things you should be doing when you are not posting. These methods and techniques can help you explode your traffic and get better results from your work. Here’s what you should be doing when you’re not working or posting.

1. Promoting your blog.

You can build it, but there is no guarantee that they will come. It’s up to you to get out there and find readers. Whether it’s getting back links to your site to increase traffic, commenting on blogs that are related to your niche, learning new promotional techniques or taking advantage of social sites, you should spend around a half hour every day promoting your blog. This kind of focus can pay off and you’ll start seeing results in a lot less time.

2. Finding ways to make your blog better.

Is there a plugin out there that could make your job easier? Take the time to see how to make your blog work for you – and harder than ever. New applications are released constantly and many of them are free to low cost. Instead of sitting there with the same version of WordPress for three years, make the effort to be proactive and keep improving your blog.

3. Learning more about the medium.

The blogosphere is not stagnant, it is always changing. You need to stay on top of trends, read news pertaining to blogs and keep finding ways to make your blog the best it can be. By being an early adopter of trends and techniques, you have an edge that your competitor’s won’t.

4. Researching new topics to cover.

Whether you’re researching new niche keywords (they do keep changing) or you are finding interesting angles to promote your products, your research should be an ongoing process. If you don’t have the time to do it on your own, consider outsourcing this task and have them deliver the information to you so you can read it at your leisure.

5. Keeping tabs on your competition.

This is a step that many companies fail to take and as such, they usually end up falling behind the pack. Always take the time to find out what they are doing and subscribe to their blog RSS feed so that you get instant updates delivered right to your reader. This is the easiest way to stay on top of what they are doing and you can use this information to make your blog better.

While some of these steps may be time consuming, they are necessary and will help you build up a very strong audience that is not only targeted, but invested emotionally in your company.

Photo Credit: 1

Originally posted 2008-11-26 05:24:01. Republished by Blog Post Promoter

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Whether you are just getting started in corporate blogging, or you haven’t been paying much attention to other bloggers, the so-called “blogosphere” can be a little confusing. There are literally thousands, if not millions of blogs out there, and if you’re trying to network through them, the task can be a bit overwhelming. There are a few tips however that can help you learn to navigate successfully through the blogosphere.

What is the blogosphere?

It is a term that was coined to describe the intertwining of blog sites, the general atmosphere of the community and the fact that bloggers are really in their own little world. You can become a member of the blogosphere just by becoming a coporate blogger, but you’ll need to know a few things before you get started. Otherwise, your best efforts may just be shooting yourself in the foot.

The first place to start is understanding RSS feeds, and social networking sites. If you don’t have the basics down for these two very important items, everything else may be more complicated than necessary. Take some time to go through places like Digg.com, Technorati, and Twitter to see what is going on. Chances are, you’ll be able to come up with some great ideas for your own blog during this process.

Next, you’ll want to start thinking about setting up some great relationships with other bloggers. This has many added benefits, such as being able to write a guest post for another blog (or having someone do the same for you) and you’ll be building up some strong contacts that will help you increase your traffic and your exposure. Take the time to hunt down other blogs in your niche and start by leaving thoughtful comments in their blog section, making sure to leave your URL.

This is quiet marketing, but it can be very successful. Once you have your own little network built up through your contacts, you should find that your traffic increases as a natural result. This is particularly true if you are utilizing social networking sites to promote your blog.

Remember, you don’t necessarily have to promote just your blog. You can develop a reputation as a valued contributor by sharing good links with your network and involving them in your blog. Try to keep your promotion efforts as quiet as possible, to avoid being labeled as a spammer. People in the blogosphere have a very low tolerance for behavior like this and you can quickly develop a reputation that is very hard to shake.

Taking the time to become a valued member of the blogosphere is time well spent. This is your opportunity to develop yourself as an authority on your subject of choice, and to build up real relationships with your readers and with other bloggers. By reaching out to them and becoming an active participant in social networks, comment sections and forums, you can start to grow your corporate blog very quickly and with little extra effort.

Photo Credits: 1

Originally posted 2008-11-19 05:37:29. Republished by Blog Post Promoter

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If you were one of the early adopters of corporate blogging, or if you are on the fence about whether or not it is a solid form or promotion, recent statistics show that more companies than ever are getting their feet wet and beginning to take blogging seriously. What does this mean for the small business blogger or those that are trying to dominate their niche? There has never been a better time to get established and to do it quickly.

Although market flooding is certainly a long way off in the future, as corporate blogging becomes more acceptable, it is only a matter of time before the majority of big name companies give it a try. While all will not be successful, they have the power of promotion behind them that the little guys do not. This doesn’t mean that you should give up however, in fact, this should be the impetus you need to get your blog started today, not tomorrow.

Why is corporate blogging going mainstream?

Many believe that this is due to the fact that it is a powerful medium, at least when utilized correctly. There are plenty of disaster stories out there of corporate blogs gone bad, but there are far more success stories that are fueling the fire. Even some of the oldest companies in the world are now trying their hands at corporate blogging and it is paying off generously.

One of the main reasons that corporate blogging is so effective, and is growing in popularity so quickly is that it gives companies the rare opportunity to personally reach out to their customers and grow their businesses. While overt pitches and shady dealings are quickly discovered, it’s the solid blog owners, that keep posting every day and giving quality information are rising to the top.

Dominating a niche is important no matter what business you’re in, and a corporate blog can accomplish this in many different ways. First and foremost, from an SEO point of view, you are creating hundreds of pages of optimized content that can be indexed and ranked. If you do this correctly, you can easily dominate the first few pages of results for your keywords.

You can also dominate a niche by establishing your company as the authority, before your competitors do. We highly recommend that business owners do some research into what their competitors are doing. If they aren’t blogging yet, that is the perfect time to reach out and grab an audience before someone else does. There are millions of blogs out there, and more are created every day, and for those that don’t want to get swept under the carpet, taking the time to establish that authority now will definitely pay off in the future.

The face of corporate blogging will continue to evolve and change, but for now, it is clear that it is going mainstream and before long, the majority of companies will be taking advantage of it in one way or another.

Photo Credit: 1

Originally posted 2008-12-01 05:37:27. Republished by Blog Post Promoter

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This year, the focus for the annual Blog Action Day 2008 is on poverty. Bloggers around the world have the opportunity to participate in this effort to raise public awareness of global poverty. EU ministers have agreed to join in, and thousands of bloggers will be taking part in this year’s event. Buildify is also joining in, and will be taking their efforts one step further.

In addition to their posts on poverty for Blog Action Day 2008, Buildify will also be donating the entire day’s revenue to Habitat for Humanity. The organization is responsible for building more than 250,000 homes and aids people throughout the world, helping reduce the sting of poverty. Credit Karma (see Credit Karma’s Blog) will also be matching their portion of contributions made by Buildify on this day.

It is a rare event when you can gather thousands of bloggers to focus on a single issue, and the power of the previous Blog Action Day was evident. The 2007 event was centered around the environment, and had an amazing impact not only on the blogosphere, but also the rest of the world. It is expected that the 2008 event will exceed last year’s popularity.

By taking a few minutes out of our busy schedules to focus on the plight of the less fortunate throughout the world, it is hoped that the lives of millions will be impacted. Given the previous success of Blog Action Day, it is clear that this can be accomplished. Currently, more than three billion people are forced to subsist on less that two dollars per day, and poverty is quickly becoming one of the most important issues facing our world today.

That number includes more than one billion children. According to Global Issues, it is estimated that approximately 640 million children live without adequate shelter, while more than 400 million do not have access to safe sources of water. Approximately 270 million children do not have access to health care, and due to this sad statistic, more than 29,000 children die every single day.

Children in developing countries are hit the hardest by poverty. Nearly 28% of children in these countries are underweight and malnourished. South Asia and sub-Saharan Africa are by far the worst in terms of need, and the problem is expanding rapidly. When you consider that out of the two billion children in this world, that one billion suffer from the effects of poverty, it is clear that action must be taken to bring them relief.

Buildify is proud to be able to take part in this global push to end poverty and hopes that their contribution will make a real impact on the lives of those in need. It’s not too late to take part in Blog Action Day 2008, and these sentiments can be carried out throughout the year. Buildify encourages our readers to give back to their community, both globally and locally and to do all in their power to end poverty. By working together, we can make a difference.

Originally posted 2008-10-15 00:01:46. Republished by Blog Post Promoter

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