Business blogging is rife with benefits for anyone who is able to utilize it properly, as it adds a significant amount of value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. However it is important to keep in mind that blogging for business is not always easy, because writer’s block does happen, especially when you do not want it to. This is a continuation to our list on ideas for creating blogging content for your corporate blog.

6 – Theme.

Create a series of blog entries that focuses on some kind of theme that is relevant to your business. For example, write about the “Top 10 Reasons…” or “15 Steps To…” or “10 Things You Should…” and make each of these items a separate post in your blog. This is also the kind of blog entry that will get a lot of links from other bloggers all over the internet, which will send extra traffic in your direction if you let it.

7 -Put it on paper.

When you really need to brainstorm for ideas, take out a piece of paper and start putting ideas down on paper. Write down information on your products and your services, and then write down different ways that those products and services can potentially solve the problems of your readers. Jot down some of the best features and benefits for your services and products, writing freely rather than necessarily editing yourself, and by the time you are done you will have a bunch of new blog entry ideas.

8 -Interviews.

Conduct an interview of someone in your company or industry in Q & A format on your blog. Reach out to experts in some field that is related to your company, inviting them to do an online interview through e-mail. When you get answers back from the interviewee, you can publish the entire interview into a blog entry.

9 -What are they doing?

Consider looking to other bloggers in your industry in search of blog content ideas and blog content inspiration. What are other bloggers talking about in your niche or industry? What topics seem to be the most popular or the most talked about in your niche or industry? Read other blogs, visit forums and conduct as much research as you can in order to stay current on what is hot and happening in your industry.

10 – Google News.

Head to Google News (http://news.google.com) and do a search for the keywords and key phrases that are related to your business. This will bring up all kinds of interesting new content including news articles, press releases and other content that will provide an excellent resource for blog entry ideas and guidance for content writing.

With these tips for content creation, you will find it difficult to run out of blog topics to write about in your corporate blog.

Photo Credits: 1

Originally posted 2009-01-28 05:06:44. Republished by Blog Post Promoter

• Review: What No One Ever Tells You About Blogging and Podcasting There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you......
• Corporate Blog Security Issues If you are planning on starting your own corporate blog or executive blog, or if you already have a corporate blog that you are writing in, then one of your greatest concerns should be corporate blog security issues. There are a variety of different corporate blogging security issues that you......
• Professional Blogging Roundup - Trust Issues and More Less categories this week, but the quality of the links is still top-notch. Take a break from your festivities to glance through a few of these posts: Corporate Miami Examiner asks As a leader, should you be blogging? Business and Leadership says low trust for corporate blogs. Network World wonders......
• How to Pick Different Categories for Your Corporate Blog If you have decided to create your own corporate blog, one of the first things that you may be trying to figure out is what categories to create. Categories allow you to tag and file your blog entries, and they make it easier for your readers to find the specific......
• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......

• Tips For Writing Articles - Keyword in the Title, a Must? The title is an important component of an article. Think of it as a mini advertisement to grab people's attention so they actually click or read your article. The best article won't do any good unless it could also make people read it.Coming up with good article titles are......
• Start up Business Ideas - Some Start up Business Ideas These days many people are looking for start up business ideas. If you are doing the same then you have reached the right source.When searching for one, you will come across infinite start up business ideas. The cost analysis of these ideas will differ from each other and will be......
• What Ever Happened to Customer Service? In my humble opinion, the number one issue a company should be paying attention to is customer service. But it seems more and more that getting the sale is taking priority over making the customer happy. Below are several examples of poor service how would your company handled each......
• Tips for Writing Your Blog Whether you are blogging for business applications, or for personal growth, the process of writing daily is a rewarding activity in many ways. The individual writer is able to benefit from the satisfaction that is gained from personal reflection. Blogs afford the writer the means to distribute information and ideas......
• ten tips for new bloggers As a grizzly old veteran of the blogging business (3 months on this blog but 3+ years on a previous one) I have a few ideas about what makes a blog successful or not, at least in the early stages. Part of this knowledge comes from running a blog for......

It is obvious that the concept of executive blogging is becoming more popular, as businesses small and large are suddenly turning to blogging as a way to convey news and information to their customers and clients. Still, many companies are wondering if executive blogging is a worthwhile endeavor for them to invest themselves into, especially because it can take some time and effort to get the blogging process started. If you are wondering if executive blogging is a good idea or a bad idea, keep reading, and you may get a much better feel for what makes corporate blogging so advantageous to so many companies. In fact, most people would be hard pressed to name a reason against executive blogging, considering how many benefits are associated with it.

In our new and changing marketplaces, it is becoming absolutely crucial for companies to build relationships with customers that are long and lasting. In order for a relationship to bloom, it needs to incorporate healthy communication and trust between both parties. There are many different ways that a company or a brand can communicate with its customers such as advertising through the television, through print, through radio, billboards, websites, newsletters, banner advertising and so much more. Unfortunately, most of these methods of advertising and marketing are impersonal, and they focus on making a sale rather than really reaching out to the readers and the viewers in order to create a strong and lasting relationship.

Most customers do not really mind getting information and news about a company, but they do not generally enjoy having their privacy invaded through marketing gimmicks on a constant basis. Reaching out to customers in other ways is generally more advantageous because it allows you to build powerful relationships with your customers past, present and future. Customers can go through your blog on their own time and at their own level of convenience. They can subscribe to your blog’s RSS feed, can leave comments and feedback, and can interact with you through your blog in a variety of different ways. In other words, by blogging, you can create lasting relationships that facilitate good communication between your company and your customers.

A business blog or corporate blog can service as a nicely non intrusive way for you to build and facilitate healthy two way communication with your customers over a long period of time. This is really easy to achieve, and involves creating plenty of resourceful and useful content keeping customers and other readers coming back for more. Some of the information that you can provide in your blog may include statistics, trends, tips, tools, guides, expert views, interviews and how-to advice relating to your company, industry or products.

With a corporate blog, you can build a large and consistently growing community of loyal readers that you can specifically target whenever you introduce new products or services, without having to pitch marketing campaigns to them. In other words, to answer the question of whether executive blogging is good or bad, the answer is a resounding “Good”!

Photo Credit: 1

Originally posted 2008-12-16 05:13:35. Republished by Blog Post Promoter

• Quick and Dirty Tips for Effective Corporate Blogging, pt 5 The last four blog entries (1, 2, 3, 4) have touched on eleven vital tips for crafting good blog entries and keeping your corporate blog going. In the last tip in the previous blog post, we talked about putting together a checklist to make sure that all of the most......
• Building a Better Brand With Corporate Blogging If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand......
• 3 Topics to Not to Write About on a Corporate Blog So many advice columns, tips and books focus on what you should talk about on your corporate blog, but few ever go into things that you should not talk about. While it is important to focus on the positive, you also need to be aware of some common mistakes that......
• Why Do You Need a Blog For Your Company? If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog,......
• Projecting the Right Image of Your Company Through Your Corporate Blog Few people realize how powerful a blog can be when it comes to projecting an image to the public. Words have a power all their own and the wrong ones may sink your company’s reputation. Before you even start your own corporate blog it is very important to first come......

• Technorati Tracks Blog Traffic Exchange Effect Technorati is a online website community that is focused specifically on weblogs, and it can be extremely beneficial to register your blog with Technorati. Knowing how you can benefit from everything that Technorati has to offer is an important first step in getting the most out of your web presence.......
• Why Big Companies Are Blogging? There are still some old school business people out there that consider the whole idea of blogging for their business rather ridiculous. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of people in their......
• 8 Ways The Economic Crisis Can Be Good For You Times are tough out there.  The economy is at the forefront of the news every day.  Companies that were believed to be stalwarts are turning out to be broke.  Many are saying this is the worst the economy as been since the Great Depression.  Is there a silver lining......
• A Way To Obtain Free One Way Backlinks Virally And Climb Your Way To The Top Of The Search Engine Results A way backlinks is one in all the simplest and most effective ways to induce high spots in search engines and use these rankings for laser targeted traffic. However obtaining high quality one way links is a huge job. better search engine ranking Free Traffic Program may be a new......
• Increase your Blog Traffic in 3 Logical Ways This is part three in a three part series on the steps to increase your blog traffic. If you are looking for quick and simple ways to increase your blog traffic, or more involved ways with bigger returns, keep reading for some great information. 1 - Avoid jumping on the......

Blogging has become an extremely popular activity for businesses, and it also has created a very important impact in other circles as well, including an activity for the political scene as well as for ordinary individuals as well. Google purchased Blogger in 2003, and ever since, blogging has continued to grow at an exponential pace. Here are some of the best ways that blogging can be used in order to enhance your business.

1 – The hits that you attract to your website will be more qualified.

By providing interesting content on your site through your blog, you can reach a much larger audience. Post links to your website and when readers follow these links, you will know it is because they are actually interested in what it is that you are offering.

2 – You can increase your return on investment, or ROI.

By showcasing your new products and including information in your blog, your readers will easily be driven from your blog onto your sales pages or into your catalog of products. The more people who click on your site, the more sales you will be able to realize. Marketing really is a numbers game, and blogging for your business really can help.

3 – You can increase your ranking in search engines.

If you use the best keywords and long tail phrases in your blog entries, you can significantly increase your search engine ranking. Search engines are looking for fresh content above all else, and blogs certainly do provide it.

4 – You can develop a stronger connection with your readers.

By creating an open means of communication with your readers, you can develop a rapport or a relationship with them. They will appreciate the information that you are giving them, including tips, advice, updates and product information, and you will benefit from the relationships that drive sales in the long run.

5 – You can create better relationships through communication on a two way basis.

Allowing readers to respond to your blog posts with comments and questions will give you an even better opportunity to develop strong relationships with current and future customers. Make sure that you respond to them to develop this communication.

6 – You can establish yourself as an expert or authority in your line of business or your industry.

Your blog will let you offer valuable information that your audience is looking for, and this will allow you to showcase your expertise to all of the world. This is an excellent way to gain the trust of both current and potential customers as well.

7 – Blogs are one of the most cost effective methods of publishing online.

Blogs can be set up for very little cost, and do not require a programmer in most cases. Some blogger hosts are completely free and will set the site up for you. In other words, a blog can cost between nothing and approximately $10 a month; a cost effective option consider the profit potential.

Photo Credits: 1

Originally posted 2009-02-23 05:37:06. Republished by Blog Post Promoter

• SEO Success With Corporate Blogging One of the main reasons that many companies begin blogging is to help them attract new customers. With the use of SEO or search engine optimization, you can dramatically increase your overall discoverability on search engines and you should see an increase in the amount of traffic that your site......
• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
• Professional Blogging Roundup: Winter Begins Take a deep breath... Smell it? It's December and that means holidays, traditions, food, spending, gift giving, time off of work, and quality time with loved ones. Happy Holidays! See you next Sunday. Corporate The Korea Times presents Blogging for a Living. Photoshop Tutorial writes in with 5 Reasons Why......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
• The Personal Touch - Why Companies Need to Blog As corporate blogging becomes more popular, many companies are wondering if this is something that is right for them. There are many benefits that can be achieved by having a corporate blog, such as increased sales, better brand recognition and SEO, but none are as important as creating that personal......

• Best Wordpress Plug-Ins Blogging with Wordpress offers users so many choices, including a variety of plug-ins that meet different needs. Some are for fun and others are very functional and useful for a variety of purposes. No one would want all these plug-ins in their blog, though, and some are more well-suited to......
• How Can You Grow Your Business in a Down Economy? These are difficult times for many businesses. Many are being forced to close their doors for good. Others are just barely hanging on to what little is left of their businesses. It would seem totally out of place to talk about growing your business, then, right? It is not......
• SEO Blogging It's no secret that blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you are dedicated to posting on a frequent basis. While the main goal of your blog may......
• Increase Traffic to Blog, pt1 This is part one in a three part series dedicated to increasing traffic to your blog in a number of different ways. Now that you have your blog set up and you are beginning to post useful information in its pages, the next step is to start attracting useful readers......
• Increasing Blog Site Traffic Is attracting blog site traffic really a difficult proposition? Are there any really, incredibly simple ways that a new person to blogging can increase their blog site traffic? Here are some of the ways that you can attract new blog site traffic to your website without difficult, as well as......

In a special address to an audience comprised of chief executives, Bill Gates recently said that regularly updated blogs and journals could be a great way for firms to let customers, staff members and partners alike what they are doing or working on. He has said that blogs created advantages over other ways of communicating which are older or outdated in nature, such as e-mail and website communication. More than 700 employees working for Microsoft are already using blogs so that they can inform people about their projects and keep them up to date.

The blessing of blogs by Bill Gates came during a keynote speech that was given during the Microsoft annual CEO summit, which was held at the Microsoft campus which is in Redmond, Seattle. The speech served as a canter through many of the forthcoming technological developments that business bosses need to know about, according to Bill Gates and Microsoft. The speech covered new wireless technologies, mobile phones, RFID, digital cameras and broadband, and all of the uses that can be gleaned from each of these vital technologies that businesses need to stay at the top of their game.

Bill Gates also made a point to dwell on the concept of blogs. He said that although blogs began primarily in the technical community, and even though they have much broader social implications now, they can also be used and taken advantage of by businesses as well. Bill Gates believes that blogs hold great advantages over older forms of communication and means of communicating and staying in touch like websites and e-mail. E-mail messages tend to be imposing, and they can easily miss out on key people that need to be included. Gates also noted that websites can be a problem as well, because they demand that visitors return regularly in order to find out if any changes have been made to the site, and websites require regular updates to avoid allowing them to become stale.

However, according to Gates, these problems can be solved by using blogs and RSS feeds, allowing viewers and readers to know whenever a blog has been updated. What blogging and these notifications are about is making it easier for people to communicate with one another. The ultimate idea here is that you should be able to get the information that you want, when you want it. Many Microsoft employees have already embraced these concepts, as there are more than 700 Microsoft employees who are currently maintaining corporate style blogs in order to let people know what they are working on. Microsoft does not currently make any of its own blogging tools, though it is largely expected to move into this industry very soon, pitching it into even sharper competition with Google, AOL and other companies.

Photo Credits: 1

Originally posted 2008-12-08 05:48:04. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 1 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a......
• Positive Qualities for a Corporate Blog Do you know what qualities your corporate blog should incorporate in order to get the most out of it? Do you know what people are looking at when they determine whether or not they want to keep reading a specific business blog? The following is a look at some of......
• Why Fear Blogging? Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It's time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask "Do you have a blog?"......
• 5 Easy Steps for Growing Traffic to Your Corporate Blog Growing traffic to your corporate blog is not a difficult process if you know what to do. If you have a corporate blog and you need to grow your traffic base, here are some simple steps that will help you create a more effective overall corporate blog. 1 - Know......
• Are You Asking Yourself, Why Blog? The first question that needs answering when it comes to journeying down the path to creating a social media endeavor like a corporate blog is "Why?" For business, it is already expected that a company have a website presence, but what do consumers really want to see when they try......

• Are You Putting The Cart Before The Horse? As the weeks, months and years go on it becomes more apparent that the real problem with getting a internet network marketing business off the ground isn't getting traffic or leads. The biggest problem is to get a person to stop running around in a circle.  Part of the problem......
• Product review: Microsoft Response Point 1.0 Product review: Microsoft Response Point 1.0 Microsoft's small-office VoIP system, buoyed by speech recognition, combines extraordinary ease and a restricted feature setBy Mike HeckApril 29, 2008 Microsoft's Response Point is PBX software that runs on Embedded XP inside of hardware sold by three Microsoft partners -- Aastra, D-Link, and Quanta......
• Increase Blog Traffic Today, pt2 Here is part two in our series for learning how to increase blog traffic today. 7 - Sign It With Your Blog - Add a link to your blog website in the signature file for your e-mail accounts as well as forum accounts and other accounts where signature files are......
• Workout is Starting A few days back I asked whether an hour of gym is worth an hour of sleep. I wrote that thinking that I couldn't squeeze more into the day with my work schedule and maintaining this blog, Lazy Man and Money, and some side businesses that are just starting. I've......
• Search Engine Optimization Guide for Webmasters [senior Hs Paper] Introduction Search Engines have developed into the Internet's most popular and powerful source of information, accounting for an estimated 80% of the Internet's traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their......

It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and which need a little push, a new corporate blogger can get a better feel for how to obtain corporate blogging success right out of the gate. By scouring the internet for good corporate blogs and taking note of what makes them great, you can make decisions about your own corporate blog and act accordingly. Here is a small list of excellent corporate blogs that we feel are “doing it right”. This list is by no means exhaustive, as there are hundreds of excellent corporate blogs out there, but these are well worth noting.

- The GM Smallblock Engine Blog, which can be found at http://smallblock.gmblogs.com/. Though this blog is currently under construction, it normally offers plenty of insight into the GM company and its products, as well as news within the industry.

- The Ford Motor Company Blog, which can be found at http://blog.ford.com/index.cfm?resetcountry=false. The Ford Motor Company blog offers excellent insight into the industry.

- The Xbox Live blog, which can be found at http://www.majornelson.com/blog/blog.html. This is an unofficial blog for Xbox Live and the gaming industry, but is still well worth checking out.

- The Maytag Skybox Blog, which can be found at http://www.maytag.com/page.jsp?name=homepage.

- The Ofoto blog which is offered by Kodak, which can be found at http://www.kodakgallery.com/Welcome.jsp and is used to get feedback and resolve issues relating to a new beta Mac application called Brownie.

- Perception Analyzer, which can be found at http://perceptionanalyzer.typepad.com/, offering a nice mix of blog entries on their product, along with information and news for their target audience and other readers.

- BPlans Blog, which can be found at http://bplans.typepad.com/blog/, is an excellent blogging extension of the BPlans.com website which is owned by Palo Alto.

- 800 CEO Read blog, which is found at http://800ceoread.com/blog/, and gives excellent reviews on the business books that the CEO Read website sells, giving the blogs’ target audience excellent insight into which business books are well worth picking up and more importantly, why.

This collection of corporate blogs is an excellent selection of blogs from a multitude of different industries. By looking at this list of blogs, you should be able to tell that any company within any industry can create a solid, popular and informative corporate blog. If you are looking to create your own corporate blog, then looking at other corporate blogs within your chosen industry will be a large help, hopefully granting you enough inspiration to come up with your own unique idea for an informative corporate blog.

Photo Credits: 1

Originally posted 2009-01-09 05:42:47. Republished by Blog Post Promoter

• Is Full Disclosure a Bad Idea for Corporate Blogs? In today’s current business world, the media is more savvy than ever and so are consumers. This has led many companies to adopt a full disclosure policy on their corporate blogs. Is this policy right for you? Let’s look at a few of the upsides and downsides of full disclosure.......
• Interactive Blogging For Corporate Bloggers As readers become more involved with the blogs they frequent, a new form of communication is becoming prevalent – interactive blogging. There are a few ways to look at this and determine whether or not this form of interaction is right for your corporate blog and your readers. When used......
• Do You Need More Than One Corporate Blog? When you’re ready to start getting your feet wet in the world of corporate blogging, it is a good idea to consider whether or not your company is going to need more than one blog. There are quite a few examples of multiple blogs that work well for their companies,......
• How to Manage Your Time With a Corporate Blog Running a corporate blog can be quite time consuming, especially if you are new to blogging. Here’s a brief idea of what you can expect in terms of actual work and the time it will take to build a successful blog. The initial stages will be much more time consuming......
• Getting a Better Corporate Blog Ranking pt 2 Ask a dozen different bloggers for strategies on getting a better corporate blog ranking, and you will get a different opinion for everyone that you ask. There are a number of ways to increase your blog's search engine rankings in the top search engines like Google, Yahoo and MSN, as......

• About blogging, twitter, and narcissism... Image via WikipediaI was reading a blog post today from Chris Brogan about how we need to stop talking about ourselves... It seems with all of this social media excitement comes a price, everyone not only wants to be, but now thinks that they are a star. Twitter can breed......
• Top 100 Tools and Themes for Blogger [/caption] WordPress receives a lot of love from the blogging community, but Blogger.com is still a perfectly viable blogging platform for the majority of people. In an effort to help those devoted Blogger users, we’ve gathered up the best of our lists about tools, themes and shortcuts for your preferred......
• The Two Personal Finance Lessons We Should Learn from the Demise of U.S. Investment Banks Lehman Brothers Faces the Hard Truth Lehman Brothers has been forced to face the hard truth.  It has filed bankruptcy and will be sold off for a small fraction of its book value of just six months ago.  Bear Stearns collapsed earlier this year.  Merrill Lynch has sold itself to......
• How to Relocate your Wordpress Blog to a New Domain Name Making the decision to move my blog from http://www.courseladder.com to http://www.golfballdriver.com was a big one, and a good one, and it taught me a lot about learning how to relocate your Wordpress blog to a new domain name under the same hosting provider. Course Ladder suited me for a while,......
• Go Go Google Gadgets If you use Blogger in order to manage your blog then you have available to you hundreds of gadgets that Google has released; all of which can add features to your blog. A gadget is a widget that adds small programs to a blog, adding features that show off lists......

For those thinking about starting a corporate blog, there are a few caveats that should be considered before you ever throw your hat in the arena. The blogosphere can be a scary place if you are not prepared and it is easy to have a disaster of epic proportions on your hands without even realizing it. There are numerous stories of corporate blogging disasters and while they can be amusing, the owners of the companies affected probably would not agree.

A corporate blog is a unique tool that allows you to reach out to the public, increase brand awareness and build up your customer base. It is also a tool that has the potential to cause irreparable damage. You don’t want your blog to go down in flames, and you certainly don’t want it to take your company with it. Here are some tips to help you avoid the most common blogging disasters.

1. Pick your bloggers well.

If you will not be doing your own blogging, this usually means that the task falls to an employee. You will need to make sure that they are well balanced, can handle criticism and can post in an articulate and friendly manner. Think of this blogger as a public speaker – would they present the right face for your company to the public?

You also need to make sure that the employee is a stable individual that is not prone to bursts of anger or being disgruntled. You don’t want your company’s dirty laundry aired to the world and it only takes one angry blogger to turn the tide against you. If you end up firing a blogger, make sure that you remove their posting capabilities BEFORE you do so that they don’t have a chance to post one last burning missive.

2. Be consistent.

If you decide to allow comments on your blog, great. Just don’t change your mind. This gives an incredibly bad image of your company and makes it seem as though you have something to hide. Likewise, refusing to allow comments on your blog can give the same impression. Find the balance by using comment moderation tools to weed out bad comments and let the good ones through.

3. Always remain professional.

Your corporate blog is not the place to get overly personal. You may be having a bad day, you may hate your job, you may want to stick it to your spouse/boyfriend/girlfriend but your corporate blog is not the place to air these subjects. Always keep your private thoughts private – they just don’t belong on your blog. Keep your posts friendly and open, but make sure that you never cross that line.

By utilizing these three simple rules, you can avoid becoming a blogging disaster for the history books. If you have never blogged before, or you prefer not to leave your company’s future in the hands of an employee, it is a good idea to get some help with your blog. There are blog management services that specialize in helping you present the right image and get your message across.

Photo Credit: 1

Originally posted 2008-07-15 05:25:42. Republished by Blog Post Promoter

• Quick and Dirty Tips for Effective Corporate Blogging, pt 2 This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series - Now here are another handful of tips for your consideration. - 4 - Keep each piece of content short, simple and concise to get......
• Talking To Not At Your Readers Many corporate blogs fail simply because they strike a wrong chord with readers. If you want to use your blog to increase traffic and sales and improve your relations with the public, it is vital to develop a technique that will allow you to talk to your readers, not at......
• The Secret Power of Blogging By Bruce Brown If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own......
• Does Your Google Page Rank Really Affect Your Corporate Blog? Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it......

• Why Blogging Assists My Online Business. For the last few months writing blogs has become second nature to me, also they have generated great backlinks too. Unlike the websites, blogs are very easy to create. They are very simple to update and change. It may take your few minutes to add new text to your blog.......
• Should Casual Bloggers Use WordPress or Google Blogger? One of the most popular hobbies and past times on the internet today has to do with setting up and maintaining your own blog. Blogging is all about creating an online journal or diary that people can read and comment on, so there is a huge community aspect to it.......
• side effects of transparency When I started blogging, I took great pains to obscure many of the facts about my identity. For some reason many personal finance bloggers seem to prefer anonymity, and I saw no reason to buck the mold. A few choose to disclose a lot. The longer I have written,......
• Hire Lazy Man to Manage Your Blog... (sort of) When I had started blogging in 2006, I never expected to be any good at it. In the 10th grade, I had one teacher (hi Mrs. Paige), who criticized my writing so badly I was moved from the honors level to a place where a couple of sentences qualified as......
• 4 Ways To Make Money Writing Online Many people come across the idea of writing as a way to make income online. There are many ways to make income on the online writing and we will talk about some in this article. 1. There are millions of blogs on the Online right now that need content. You......

In a semi-recent post on his blog Matt Cutts discussed some very powerful information about corporate blogging. We got a lot out of this post and decided to expand a little more on the subject. Whether you are already a corporate blogger, or thinking about getting started, this information could drastically effect the way you run your blog and how the public perceives it.

The first point that Matt covered was about leaving yourself enough wiggle room when it comes to product launches, updates or other big events. Whenever you set a date that is hard and fast, you are opening yourself up to a lot of potential problems. Let’s look at a common scenario and how this type of issue could have a negative effect on your business.

Let’s say that you use your blog to announce that on Date X you will be releasing Product Y. You start the buzz, everyone gets excited and your readers can’t wait. The countdown to Date X begins and as the big day gets closer, you realize that you’re not going to be able to make that deadline.

So, you post that Date X is now Date Z and explain that there is a good reason for the delay. Your audience is disappointed, and they may start to wonder about how professional your company is. While everyone understands that product launches are a delicate matter, setting a hard and fast date does raise expectations. If you can’t meet them, your audience may start to wonder what’s going wrong.

Date Z rolls by and you’re still not ready. You have another post about the new Date A, and once again, your audience is disappointed. By now, things look pretty bad, and you’ve already delayed the launch of Product Y twice. More problems occur, and before you know it your actual launch date is now Date D.

By this point, the majority of people that were really interested in Product Y will have moved on. You’ve failed to deliver, you’ve shown that you can’t keep a project on schedule and your launch will fizzle out. While some delays can be strategic and may increase demand, waiting too long and having too many delays will spell disaster for any product launch.

What can you learn from this scenario? First and foremost, while you do need to give your audience a date for a launch, it does not need to be hard and fast. Give yourself more than enough wiggle room so that if something does go wrong, your company is not going to be cast in a bad light.

This same principle can also apply to other promises you make on your blog. Bottom line, if you are not 150% sure you can keep a promise – don’t make it. It’s just that simple. If you don’t put yourself in a corner, you won’t have to worry about getting out of one. By leaving yourself that wiggle room, you’ll be able to present a strong front to the public and keep them interested in your launch or event.

Photo Credit: 1

Originally posted 2008-11-12 05:15:07. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 1 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a......
• 5 Musts You Should Be Doing When You're Not Blogging Unless you are writing hundreds of posts a day, the amount of time you spend posting on your corporate blog should be minimal. In fact, that is why so many decide to start their own blogs, since everything can be automated and you can sit back and relax. However, there......
• How to Target Your Corporate Blog Audience Once you’re ready to set up your own corporate blog, you’ll need to figure out what your audience is since this will determine how you write your blog. If you already have a set group of customers that you feel will be reading your blog, you’re already pretty much set.......
• Does Your Company Need a Blog? One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having a blog, but there are quite a few benefits that can be reaped in the right circumstances. First, you'll need to decide what you want......
• Corporate Blogs Don't Have to Fail One of the main problems facing corporate bloggers is that is all too easy to crash and burn. One controversial post is all that it takes to ruin your company’s image. There are many reasons that corporate blogs fail, but there are also solutions out there to ensure that this......

• Blog about your niche [/caption] I haven't blogged about blog topics in a while but niche blogging has been burning in my head for the last few weeks. There's a common thought that new bloggers should do some Google research to find the best niches. Basically, do some keyword searches to see what categories......
• Joining a Blog Carnival Joining a blog carnival is capable of allowing you to improve your blog. Have you ever heard of what a blog carnival is all about? Let us go into what it takes for you to join a blog carnival including what the benefits are for participating in a blog carnival.......
• PLM Not MLM - Product Launch Managar That's 'Product Launch Manager' you must may have gotten an email or six (like I have) about this new product, it's being launched by Jeff Walker. He's apparently pretty big in the IM world "OK he's massive, a bit of a kingpin". Anyway he's coming out with a new product......
• Weekly Roundup: All-Star Celebration Edition Today I'm celebrating the accomplishment of one of my blogging goals - 1,000 subscribers in less than six months.  As of this morning FeedBurner reports 1001 subscribers - good thing my wife finally signed up.  Just kidding, well, not really!  Admittedly, it was a stretch goal because in the beginning......
• Are You Ready to Be a Financial Success? There comes a time in everyone’s life where they begin to take a hard look at their finances. If you weren’t born into wealth, you’ve worked hard to get where you are and it can be frustrating if you feel as though you’re only treading water. Every single one of......

Do you know what qualities your corporate blog should incorporate in order to get the most out of it? Do you know what people are looking at when they determine whether or not they want to keep reading a specific business blog? The following is a look at some of the most important positive qualifies for a corporate blog to display.

- Corporate blogs must be accountable, so the author needs to be willing to own the commentary that he or she makes. Corporate blogs also need to be believable, in order to gain the trust of its visitors and frequent readers.

- Corporate blogs should be enthusiastic, and only enthusiastic bloggers should be allowed to represent the company behind the blog. Corporate blogs are direct and candid, so they should take on the heartfelt voice of whoever is writing them, and their messages need to be direct and to the point.

- Corporate blogs must be search engine friendly. This means they must increase your search engine visibility. They should also be flexible and versatile in what you offer. Use them internally, use them externally, use them for customers and employees, and use them for as many different purposes as you can come up with to get the most out of them.

- Corporate blogs should be up to date, informative and knowledgeable. They should be more “happening” than the website they belong to, and they should keep everyone reading apprised of new products and services, happenings within the company and other important information.

- Corporate blogs should be easy to read and completely free of jargon. They are not the place for corporate speaking, but rather should be easy to read and understand, because you do not know who is reading, and you want to appeal to everyone.

- Corporate blogs should be operational and manageable in all facets of their operation. They are more than simple communication tools, but can serve a variety of operational roles. They should also be easy to manage on the technical side, which is what blogging is intended to be all about in the first place: Reducing the technical side associated with publishing on the web.

- Corporate blogs should have a purpose. Don’t figure your purpose out as you go, but start with a solid purpose and run with it. If you change directions later, that’s your prerogative, but don’t do any corporate blogging without a clear focus to begin with.

- Corporate blogging content should be reusable. Expand on blog posts and create articles for syndication online. Grow your web presence with series blog posts. Include blog posts in your corporate newsletter, or compile them into a book that your customers can acquire from your company for added usefulness.

If your corporate blog follows all of these basic principles, then you have a winner, and your readers will recognize this.

Photo Credit: 1

Originally posted 2008-12-22 05:26:37. Republished by Blog Post Promoter

• Find New Customers Through Search Engine Optimization (SEO) You've got a website... Fantastic! Are customers finding you? Without a blog or advertising program, probably not. Having a telephone number is not very helpful if you aren't listed a phone book (or online equivalent). The website is the same way - except that the "phone book" has been replaced......
• Three Must-Read Books for Corporate Bloggers Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level. 1 - "The Corporate Blogging Book: Absolutely Everything......
• Ideas for Blogging Content Pt 1 Business blogging is rife with benefits for those who utilize it properly, as it adds significant value to a company's web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. But blogging for business is......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 4 This is part four in our series about good tips for good corporate blogging. We have touched on three tips each in the first part, second part and third parts of this series. - Now here are another handful of tips for your consideration. - 10 - Know the value......
• Professional Blogging Roundup - Trust Issues and More Less categories this week, but the quality of the links is still top-notch. Take a break from your festivities to glance through a few of these posts: Corporate Miami Examiner asks As a leader, should you be blogging? Business and Leadership says low trust for corporate blogs. Network World wonders......

• Meta Tag Use for SEO When it comes to search engine optimization for a website, one of the key strategies that you should be using is to make use of meta tags on every individual web page within your site, especially when it comes to the title tag. So what is the title tag, and......
• Is Your Twitter Account More Important than Your Blog? That’s a loaded question and the answer depends entirely on your point of view when it comes to Live Feed and RSS. You can make a case for either side and believe me I have. Here’s what I came up with… 5 Arguments for Live Feed and Twitter: There......
• Article Promoting And Search Engine Optimization (SEO) Search engine optimization (SEO) mainly deals with what’s called on-page optimization – inserting keywords and phrases in numerous areas and in the code of a webpage. On-page SEO is nice for letting Google and the other search engines know what your web site is regarding, however it’s additionally very important......
• SEO for Websites that are Not Blogs I've taken a great interest in Search Engine Optimization since having started WealthBoy early this year, and GeekLad just a few months ago. I've learned the importance of blogrolling and promoting others. To be honest, I'm beginning to find that performing SEO on a blog is actually not that difficult,......
• SEO Tips for Blog Traffic Generation While it may be true to say content is king when it comes to blog publishing, the truth is that writing your blog content is not by far the only thing that you should be focusing on when it comes to attracting a readership following. Quality SEO, or search engine......

Whether you are just getting started in corporate blogging, or you haven’t been paying much attention to other bloggers, the so-called “blogosphere” can be a little confusing. There are literally thousands, if not millions of blogs out there, and if you’re trying to network through them, the task can be a bit overwhelming. There are a few tips however that can help you learn to navigate successfully through the blogosphere.

What is the blogosphere?

It is a term that was coined to describe the intertwining of blog sites, the general atmosphere of the community and the fact that bloggers are really in their own little world. You can become a member of the blogosphere just by becoming a coporate blogger, but you’ll need to know a few things before you get started. Otherwise, your best efforts may just be shooting yourself in the foot.

The first place to start is understanding RSS feeds, and social networking sites. If you don’t have the basics down for these two very important items, everything else may be more complicated than necessary. Take some time to go through places like Digg.com, Technorati, and Twitter to see what is going on. Chances are, you’ll be able to come up with some great ideas for your own blog during this process.

Next, you’ll want to start thinking about setting up some great relationships with other bloggers. This has many added benefits, such as being able to write a guest post for another blog (or having someone do the same for you) and you’ll be building up some strong contacts that will help you increase your traffic and your exposure. Take the time to hunt down other blogs in your niche and start by leaving thoughtful comments in their blog section, making sure to leave your URL.

This is quiet marketing, but it can be very successful. Once you have your own little network built up through your contacts, you should find that your traffic increases as a natural result. This is particularly true if you are utilizing social networking sites to promote your blog.

Remember, you don’t necessarily have to promote just your blog. You can develop a reputation as a valued contributor by sharing good links with your network and involving them in your blog. Try to keep your promotion efforts as quiet as possible, to avoid being labeled as a spammer. People in the blogosphere have a very low tolerance for behavior like this and you can quickly develop a reputation that is very hard to shake.

Taking the time to become a valued member of the blogosphere is time well spent. This is your opportunity to develop yourself as an authority on your subject of choice, and to build up real relationships with your readers and with other bloggers. By reaching out to them and becoming an active participant in social networks, comment sections and forums, you can start to grow your corporate blog very quickly and with little extra effort.

Photo Credits: 1

Originally posted 2008-11-19 05:37:29. Republished by Blog Post Promoter

• Understanding How Social Networking Works for Blogs By now, the phrase social networking has been emblazoned on most of our minds. The problem is, not a lot of people understand how it really works or how to use it to promote their sites and their blogs. When used properly, social networking can be very beneficial and can......
• Why Do You Need a Blog For Your Company? If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog,......
• Corporate Blogging May Be Right For You If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding......
• 3 Common Mistakes Made By Corporate Blog Owners While there are plenty of resources available that tell you what to do when it comes to corporate blogging, there are very few that will let you what not to do. Mistakes are rampant in corporate blogging, especially when you first get started. Not all are dire, but some may......
• 5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......

• Into The weekend-Social Bookmarking Well, another week come and gone. Now that the weekend is here I have some time to catch up on some reading, browsing the web that is. I normally spend some time during the weekends scanning through blogs to see what other are into; or what they write about. Spent......
• Web Traffic Demographics: Delusions, Mistakes & Improvements I've been busy the last 10 days - no sorries. This pause helped me realize a lot of previous blogging mistakes and delusions. The base of the most of those delusions and mistakes was the misunderstanding of my blog's traffic. You see.. one thing is to treat your web......
• Increase Traffic to Blog, pt1 This is part one in a three part series dedicated to increasing traffic to your blog in a number of different ways. Now that you have your blog set up and you are beginning to post useful information in its pages, the next step is to start attracting useful readers......
• Using Article Marketing for a Blog One of the most popular things on the Internet today is blogging. In fact, if you notice the trends over the past few years, bloggers have gotten a bit of notoriety and attention even in the news. Bloggers are becoming quite an influential group in the news category and for......
• 3 Steps to Increase Traffic to Blog This is part one in a three part series on the steps to increase traffic to blog. If you are looking for quick and simple ways to increase traffic to blog, or more involved ways with bigger returns, keep reading for some great information. 1 - Choose the right platform......

If you were one of the early adopters of corporate blogging, or if you are on the fence about whether or not it is a solid form or promotion, recent statistics show that more companies than ever are getting their feet wet and beginning to take blogging seriously. What does this mean for the small business blogger or those that are trying to dominate their niche? There has never been a better time to get established and to do it quickly.

Although market flooding is certainly a long way off in the future, as corporate blogging becomes more acceptable, it is only a matter of time before the majority of big name companies give it a try. While all will not be successful, they have the power of promotion behind them that the little guys do not. This doesn’t mean that you should give up however, in fact, this should be the impetus you need to get your blog started today, not tomorrow.

Why is corporate blogging going mainstream?

Many believe that this is due to the fact that it is a powerful medium, at least when utilized correctly. There are plenty of disaster stories out there of corporate blogs gone bad, but there are far more success stories that are fueling the fire. Even some of the oldest companies in the world are now trying their hands at corporate blogging and it is paying off generously.

One of the main reasons that corporate blogging is so effective, and is growing in popularity so quickly is that it gives companies the rare opportunity to personally reach out to their customers and grow their businesses. While overt pitches and shady dealings are quickly discovered, it’s the solid blog owners, that keep posting every day and giving quality information are rising to the top.

Dominating a niche is important no matter what business you’re in, and a corporate blog can accomplish this in many different ways. First and foremost, from an SEO point of view, you are creating hundreds of pages of optimized content that can be indexed and ranked. If you do this correctly, you can easily dominate the first few pages of results for your keywords.

You can also dominate a niche by establishing your company as the authority, before your competitors do. We highly recommend that business owners do some research into what their competitors are doing. If they aren’t blogging yet, that is the perfect time to reach out and grab an audience before someone else does. There are millions of blogs out there, and more are created every day, and for those that don’t want to get swept under the carpet, taking the time to establish that authority now will definitely pay off in the future.

The face of corporate blogging will continue to evolve and change, but for now, it is clear that it is going mainstream and before long, the majority of companies will be taking advantage of it in one way or another.

Photo Credit: 1

Originally posted 2008-12-01 05:37:27. Republished by Blog Post Promoter

• 5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......
• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
• Corporate Blogging Demystified For some, the premise of corporate blogging is a bit strange. It’s hard to know when a corporate blog may be right for you and it’s also difficult to know just what you’re supposed to do with one. Here’s an easy guide to help you get your blog started the......
• Using Corporate Blogging to Grow Your Business One of the best reasons to give corporate blogging a try is that it has the potential to really help you grow your business. If you are just establishing your online identity or if you are trying to actively increase your customer base and your sales, a corporate blog can......
• Corporate Blogging Examined Currently, one of the best ways to reach out to your customer base is through the use of a corporate blog. When it comes to getting that personal touch just right and humanizing your company, there is no better tool than a blog done well. Let's take a look at......

• A Network Marketing Fairy Tail Many people would have you believe that making a ton of money in network marketing is simply a matter of  getting a few people who will get a few people and so on...  While there are many hundreds of success stories of network marketers making good money in the mlm......
• The Key to Blogging for Profit In the last two blog posts, we talked about identifying and banking on your strengths, and identifying and banking on your sources of traffic. Any time that you find a significant source for blog or website traffic, there are almost always going to be ways that you can build even......
• How To Rank Your Website on Top in Search Engines Results How To Rank Your Website on Top in Search Engines Results Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving top ranks in Google, Yahoo or MSN required a lot......
• Using SEO Company to Generate Traffic to Your Website You must be aware that the key to running a successful online business is generating traffic to your site. If you don’t have traffic, chances are, you will not have conversions as well. Attracting traffic to your website is a challenging task, you could do it yourself, otherwise you......
• Tips for Writing Your Blog Whether you are blogging for business applications, or for personal growth, the process of writing daily is a rewarding activity in many ways. The individual writer is able to benefit from the satisfaction that is gained from personal reflection. Blogs afford the writer the means to distribute information and ideas......