Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a short series on tips for making blogging work for you.

12 – Listen to what people are saying when they talk about you.

There are a wide variety of different tools that you can use in order to monitor the conversation. One of the most popular ones is to set up a Google Alert with your name, along with another for the name of your blog, and other alerts for topics that are important to you. Google will send you an e-mail any time one of your key terms is mentioned online.

13 – Find new ways to publicize your blog to your entire network.

Print the URL of your blog on your business cards; include it in your e-mail signature, post it on your LinkedIn account, mention it in your Facebook account, Twitter it, and find plenty of other ways to get the word out about your blog. The more you most your blog URL on the internet, the more likely you will be to have it seen.

14 – Install Analytic Software, allowing you to track your traffic and where it is coming from.

One of the most popular options is Google Analytics, which can be found at http://www.google.com/Analytics for free. Another excellent tool worth considering is Quantcast, which is especially useful when you are selling advertising on your site and want to be able to define your audience, measuring your site capabilities based on your traffic.

15 – Create content that is both useful and timely for your blog.

This is well worth mentioning, because content is what fuels a blog and keeps readers coming back to it for more. You also need to consider the search engine optimization value for your blog and its content. Your blog content should be search engine optimized in order for you to get the most out of your blog.

16 – Use audio, video, photos and other rich media to bring your blog to life.

Different people respond to different types of media in different ways. Create a blog radio show, or host a show with topics relating to your industry and pepper your blog with these media pieces in addition to your normal blog topics. Podcasts are another excellent way to get the most out of your corporate blog, giving your readers other forms of media to take advantage of.

17 – Make it easy for your readers to get in contact with you.

Give your readers numerous means of contacting you, including an e-mail address, a phone number, the location of your office, and anything else that will allow your readers to find you.

There are plenty of other ways to get the most out of your corporate blog, but these seventeen tips provide an excellent jumping off point to build your blog from.

Photo Credits: 1

Originally posted 2009-01-21 05:17:49. Republished by Blog Post Promoter

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When it comes to corporate blogs, many people think of just the standard blogging format and they are afraid to break out of the box. However, there are quite a few options that will help bring your blog to life and may even make it easier to get your message across. If you’ve been interested in starting a blog but you’re worried that you can’t get your message across in print, these options might appeal to you.

1. Audio Blogging –

Audio blogging is very similar to podcasting, or simply recording short bits of conversations or your own thoughts an uploading them to your website. This works very well if you have trouble writing down your thoughts but you are a very gifted public speaker. You’ll be engaging your audience on a different level and it will feel even more personable than a static blog.

Audio blogging can be a lot of fun and for a busy executive, it might be easier simply to record a brief snippet on the way to work, instead of having to sit down and type something in. The main downside with audio blogging is that it can be a bit expensive at times, especially if your blog becomes popular. You’ll need to pay for bandwidth as well as more storage space since audio files are quite a bit bigger than text files.

2. Video Blogging –

This is an area that has not been explored enough when it comes to corporate blogging. This is a very great way to get the point across that your company has a human face since that is what your viewers will be seeing. It’s a lot easier to build a relationship with your viewers since they will be able to see as well as hear you.

Video blogging will cost a little more than audio blogging in terms of storage and bandwidth, but for many companies, it is well worth the extra expense. You can look at your video blog as a mini television show that is designed to showcase your company. This is a very effective means of communication with your audience.

Keep in mind that no matter what format you pick, your audio or video files should be about 5 to 10 minutes in length. Special occasions may call for longer files, but this is a good guideline to follow.

If you aren’t sure which format will work for your company, you may want to try a mix to see which one gets the best response from your audience. This is a great way to see what is really on their minds and what they truly like. Hiring a blog management company is also recommended since it can take a lot more resources to produce a video or audio blog than it does to produce a simple text blog. These professionals can make it easier to get your point across quickly and effectively. Give audio or video blogging a try and see what it can do for your company today.

Photo Credits: 1

Originally posted 2008-07-17 05:32:56. Republished by Blog Post Promoter

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