If you are publishing a corporate blog that has an RSS feed, and you should be, it is important to use a service that will allow you to enhance that feed and learn from it. One of the best services out there for this is Feedburner, and it can make a big difference in the way that you publish your content, and what you learn from it. Let’s take a look at just a few of the benefits that using this service can bring your corporate blog.

1. True estimate of readership.

Although your blog may have the ability to track page views, this really is not an accurate estimate of your readership. With Feedburner, you will be able to see how many people are clicking on feed links, which stories they are reading and how many subscribers you have. Tracking data is supplied on a daily basis and there are options to enhance the kind of information that is provided. When you first start your corporate blog, this is a very nice feature to have since it allows you to see if the time you are spending is worth it in terms of how quickly you gain readership.

2. One permanent feed address.

Perhaps the best benefit of using a service like Feedburner is that you get an RSS URL that will never change. Once you pick your Feedburner URL, you can redirect any of your own URL’s to it, so that your readers only have to subscribe to your feed once. If you change blogging platforms, or if you change the RSS feed, this will never actually affect your readers. This is very vital for companies since it is possible to lose hundreds of readers with one feed address change.

3. Gauging what posts work and which ones don’t.

With Feedburner, you will be able to see which particular posts are garnering the most interest. This is data that you can really use. By paying attention to these statistics, you can start publishing information that your readers want to read – and that is how blogs become successful. Sure, you may adore writing about a certain topic, but if your readers aren’t feeling it, you’re wasting your time. Use these stats to help you figure out which direction your blog needs to go in terms of the type of content you are publishing.

4. The software your readers are using.

Most blog readers use an aggregator to deliver their news, and there are many choices out there. Feedburner lets you see which ones your readers are using, and this can be beneficial when it comes to formatting and making sure that your blog is displaying properly. It can also let you know how many readers are actually just going to your website to get the blog and how many are actively using a feed to get there. This is useful information that you can use to shape the way that you publish your blog and the way your blog is designed.

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Originally posted 2008-08-25 05:32:08. Republished by Blog Post Promoter

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If you are completely new to corporate blogging, it can be pretty confusing to get started with everything. Once you’ve got your blog set up and you’re posting regularly, it’s time to really start promoting it. Here are some easy ways that you can promote your blog and get great results.

1. Learn how to ping.

Pinging is a process where you notify popular blog aggregation services that you’ve updated your blog. Most blog systems today have this feature built in, but you will need to turn it on. Basically, when you post, it will send out a little notification that your content has been updated. This will only work if you’ve got an RSS feed however. Once these services have been notified that you’ve added new content, it will automatically refresh to include your latest post. If you’re utilizing blog directories, this will also post a small snippet of your blog on their main page, where it can be easily discovered.

2. Learn to Digg It.

Digg is one of the easiest ways to promote your new blog, but you will need to spend a little time doing research on the site. No matter what kind of content you publish, there is a way to fine tune it for the Digg audience. Spend a week going through the content in your main area of focus to see which ones are the most popular. Once you’ve got it down, submit your post and wait for other Diggers to start clicking that Digg button. The more people you can get interested in your posts, the higher your chances are of making the Digg homepage, where you can get a lot of traffic.

3. Utilize Search Engines.

Search engines are a great way to get new traffic to your blog and since you’ll be publishing content regularly, you’ll have a better chance of getting your site listed higher in the results. It’s a good idea to focus on popular keywords that will increase your chances of getting noticed. Try to mention these words a few times in your posts, but don’t overdo. Make sure your content is optimized and interesting and you’ll see automatic results from the search engines.

4. Start networking with other bloggers.

If you’ve got a few blogs that you read on a regular basis, start leaving comments with a link back to your site. This is a very easy way to get a lot of publicity for your own blog. Just make sure the comments are interesting and not thinly veiled spam for the best results. If you can start networking with other bloggers, you’ll be able to build up a great audience.

These are just a few ways that you can start promoting your blog without a lot of effort. Remember, the results won’t happen overnight, but with time, you’ll be able to build up a regular audience that will keep returning to your site or subscribing to your feed every day.

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Originally posted 2008-09-04 05:24:27. Republished by Blog Post Promoter

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