Business blogs are quickly becoming the “in” thing, at least as far as corporate communication is concerned. “Blog” is short hand for weblog or web log, which is an online public diary that is updated on a regular basis. Some web logs are updated daily, while others see updates every few hours depending on the industry and who is running the blog. The web log is usually updated with comments, announcements, recommended links and other informative content from the owner of the blog.

Blogging has been a popular method of communication among teenagers, geeks and other extroverts for many years. The typical blog style involves unedited, informal, first person entries that are posted in reverse chronological order. Many bloggers do not consider any detail to be too insignificant to chronicle to a virtually worldwide audience. Many personal blogs are not afraid to get really personal for their readers, talking about what they ate, where they went, who they talked to, and other seemingly mundane tidbits of information that readers are more than willing to learn about.

The blogosphere, or the world of blogging has been expanding at a rapid pace however, and is now including professional journals that are web based and designed to allow companies to reach out to target audiences in a completely new way. Now that entrepreneurs are developing a variety of creative new uses for business blogs and corporate blogs, the technology surrounding the blog concept seems poised to become the next big thing when it comes to communicating on a corporate level, not only with employees within the company, but also customers and competitors as well.

If you are doubting the move that blogging is making from an underground phenomenon into a true, bona fide trend, then consider the evolution of blogging and how personal blogs have already become truly powerful voices and methods of communication in media and politics. Last year, for example, a couple of high profile bloggers blasted Senator Trent Lott for giving a speech that appeared to sanction the act of racial segregation, and the fallout and publicity were so powerful, they ultimately prompted Lott to resign from his position as the Senate majority leader. Meanwhile, high traffic blogs are maintained by comedians like Dave Barry and journalists like Jim Romenesko from the Poynter Institute.

Evangelists believe that business blogs, also sometimes known as bblogs, offer similar potential to any other industry. In a few years, it is believed that we will wonder how we ever lived without business blogs and corporate blogs, according to Jim Carroll, who is a successful author and consultant. At a recent conference focusing on business blogs, Michael Gartenberg with the Jupiter Research company said that the single word of advice for Dustin Hoffman’s character in “The Graduate” would not be “plastics”, but rather would be “weblogs” in this day and age. Blogging is opportunity, according to John Lawlor, a B-blog consultant.

Photo Credits: 1

Originally posted 2009-01-13 05:52:37. Republished by Blog Post Promoter

Related Posts

• The Business of Blogging One of the main problems facing corporate bloggers is that they do not treat their blogs like a business, and they may not take them seriously enough. There are fortunes to be made in the blogosphere, but many companies will fail to stake their claim, simply because they don't spend......
• Is it a Sales Letter or a Corporate Blog Post? One of the most common mistakes that corporate blog owners make is turning their blog into a glorified sales letter. While there is a place for sales copy on a blog, it should only be used when absolutely necessary, and never as the main form of communication. No one really......
• The Danger of Fake Corporate Blogs Corporate blogging became so popular so quickly that many companies made the mistake of thinking that they could get away with thinly veiled advertorial blogs that served no real purpose for their readers. Some companies out and out lied about their blogs and the results permanently harmed their reputation. If......
• Corporate Blogs to Model Yourself After Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and......
• Blogging Advice for Small Business Are you a small business owner, and looking to generate more business through an online internet presence? If you have been considering putting together a blog for your business, the blogging advice detailed below is intended especially for you. Q: What should I be writing blog entries about? A: This......

Related Websites

• Interview with Lazy Man Today, we interview Lazy Man from the personal finance blog Lazy Man and Money. Kosmo: Lazy, come on in and take a seat. Hey, hey, take those shoes off. I apologize for the condition of the furniture. We're on a tight budget and got most of this stuff at yard......
• Make Money - How To Make Money Blogging Make money blogging is very popular on the Internet because blogs are the main core of the Internet communication, marketing and advertising often called Web 2.0. Since a blog or weblog requires significant effort, time and also money to become known on the web and gain traffic from real......
• The Secret to Getting Out of Debt: Forget Snowballs and Interest Rates I was in debt for nearly ten years, and for ten years I tried every debt elimination method known to mankind. I was like the overweight person who has tried every diet, but years later finds themselves more overweight than when they started. The last two years of my personal......
• Blogging Business is on the Rise You don't have to be an analyst to realize that blogging business sites are on the rise and that it has become the latest career choice for a number of people. In just a few years, the amount of blogs that are currently on the Internet has increased dramatically. While......
• Gaining Easy Blog Traffic Do you want to spend every day smashing the previous day's traffic record? There is no reason why you cannot achieve this, but it is going to take some work. Write and publish a new post every day. New content is vitally important. It makes search engines come to your......

Online Stores

• Edison Radio, Phonograph Communication & Utilities Advertising Collectibles
• RCA Radio, Phonograph Communication & Utilities Advertising Collectibles
• Rings, Pendants, Jewelry Personal, Field Gear Surplus Militaria Collectibles
• Canteens Personal, Field Gear Surplus Militaria Collectibles
• Communication & Utilities Advertising Collectibles

Categories:

Buildify, bloggers, blogosphere, engaging ideas, goals

Tags:

bloggers, blogosphere, corporate communication, extroverts, first person, givi, informative content, media and politics, methods of communication, person entries, professional journals, public diary, rapid pace, reverse chronological order, senator trent lott, trent lott, underground phenomenon, web log, web logs, worldwide audience