Business blogs are quickly becoming the “in” thing, at least as far as corporate communication is concerned. “Blog” is short hand for weblog or web log, which is an online public diary that is updated on a regular basis. Some web logs are updated daily, while others see updates every few hours depending on the industry and who is running the blog. The web log is usually updated with comments, announcements, recommended links and other informative content from the owner of the blog.
Blogging has been a popular method of communication among teenagers, geeks and other extroverts for many years. The typical blog style involves unedited, informal, first person entries that are posted in reverse chronological order. Many bloggers do not consider any detail to be too insignificant to chronicle to a virtually worldwide audience. Many personal blogs are not afraid to get really personal for their readers, talking about what they ate, where they went, who they talked to, and other seemingly mundane tidbits of information that readers are more than willing to learn about.
The blogosphere, or the world of blogging has been expanding at a rapid pace however, and is now including professional journals that are web based and designed to allow companies to reach out to target audiences in a completely new way. Now that entrepreneurs are developing a variety of creative new uses for business blogs and corporate blogs, the technology surrounding the blog concept seems poised to become the next big thing when it comes to communicating on a corporate level, not only with employees within the company, but also customers and competitors as well.
If you are doubting the move that blogging is making from an underground phenomenon into a true, bona fide trend, then consider the evolution of blogging and how personal blogs have already become truly powerful voices and methods of communication in media and politics. Last year, for example, a couple of high profile bloggers blasted Senator Trent Lott for giving a speech that appeared to sanction the act of racial segregation, and the fallout and publicity were so powerful, they ultimately prompted Lott to resign from his position as the Senate majority leader. Meanwhile, high traffic blogs are maintained by comedians like Dave Barry and journalists like Jim Romenesko from the Poynter Institute.
Evangelists believe that business blogs, also sometimes known as bblogs, offer similar potential to any other industry. In a few years, it is believed that we will wonder how we ever lived without business blogs and corporate blogs, according to Jim Carroll, who is a successful author and consultant. At a recent conference focusing on business blogs, Michael Gartenberg with the Jupiter Research company said that the single word of advice for Dustin Hoffman’s character in “The Graduate” would not be “plastics”, but rather would be “weblogs” in this day and age. Blogging is opportunity, according to John Lawlor, a B-blog consultant.
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Originally posted 2009-01-13 05:52:37. Republished by Blog Post Promoter
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