When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get together to write a book. Corporate blogging is on a lot of company minds and this book does a great job of addressing pretty much everything you could ever need to know on the subject.

Shel Holz is the owner of Holz Communication + Technology and can count some of the biggest names in corporate America as his clients. This gives him a unique perspective on corporate blogging and you know you are dealing with a professional that is going to give you the right information. This is probably one of the reasons that this book has done so well and its success is well deserved. Holz is also a podcaster and offers some great tips on how businesses can take advantage of numerous types of technologies on their blogs, an area that many fail to cover.

Ted Demopoulos is an analyst that works with the top Fortune 500 companies across the world, and again, he is in a unique position to provide real world advice that really works. He began blogging very early on and has some unique insight on how to make blogging work for your company.

The book covers all of the basics, such as legal issues that you need to be aware of before you write a single word, how each business can benefit from having a blog, as well as how to get more out of your blog with monitoring. The prose is very no-nonsense and the book is very easy to read. It’s information is so good that it can be used as a resource book whenever you may have a question on how to do something or how to handle a situation. We especially liked the section on the future of corporate blogging, since it contained real information that can help businesses stay cutting edge and even become early adopters of some of the new techniques outlined in the book.

Overall, we found this to be a very engaging read that got to the heart of the matter quite quickly. Business owners don’t have a lot of free time on their hands and as such, they need a resource that will get to the point and supply the information they really need. This book wins on all points and should be purchased by anyone that needs more information on corporate blogging. The tips contained herein will help you avoid a lot of issues and get you started on the right track. We found it to be an engaging read that was well worth the money. If you are thinking about starting your own company blog, this is the book to get.

Originally posted 2008-08-22 05:20:32. Republished by Blog Post Promoter

• Review: Realty Blogging by Richard Nacht and Paul Chaney As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits......
• How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick......
• Blog Shmog By Robert W. Bly If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories......
• Three Must-Read Books for Corporate Bloggers Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level. 1 - "The Corporate Blogging Book: Absolutely Everything......
• The Secret Power of Blogging By Bruce Brown If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own......

• Why Should Kids Read Newspapers? by First Mate Keira, guest blogger Newspaper circulation is decreasing but readership in many cases is increasing. It’s important to take advantage of the printed versions before and if they become obsolete. Here’s why: Every child should learn and understand enough of their national language to follow the news.......
• Review: I Learned a New Word Today… Genocide by Elizabeth Hankins by First Mate Keira, guest reviewer Title: I Learned a New Word Today… Genocide Author: Elizabeth Hankins Format: Paperback # of Pages: 150 pages Grade Reading Level: 5th – 8th grade Summary: Javier Mendoza is a 5th grade student at Franklin D. Roosevelt Elementary. As part of an assignment......
• Perfume Books Worth Buying If you are serious about getting into the world of perfumes, then buying certain perfume books may prove to be useful for you. The following is a look at some of the perfume books that would be excellent additions to your collection whether you are collecting perfumes, collecting perfume bottles,......
• The Complete Yachtmaster: Sailing, Seamanship, and Navigation for the Modern Yacht Skipper by Tom Cunliffe This week I am posting the book review early as Friday is a holiday. Happy 4th of July all! Although this book was written primarily for the UK market, there is still plenty of great advice for boaters around the world and it can easily be adapted for owners in......
• 4 Reasons to Never Skip to the End of a Book by First Mate Keira, guest blogger Are you the sort of person who must absolutely be spoiled before you start a book? I know it's tempting but going to the end of a book to discover how things turn out is a terrible idea. Skipping to the end of......

book review

authorities, blogging, communication technology, corporate america, cutting edge, early adopters, fortune 500 companies, holz, insight, internet superstars, nonsense, podcaster, prose, real world, regard, resource book, single word, ted, top fortune 500 companies, world advice