When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get together to write a book. Corporate blogging is on a lot of company minds and this book does a great job of addressing pretty much everything you could ever need to know on the subject.

Shel Holz is the owner of Holz Communication + Technology and can count some of the biggest names in corporate America as his clients. This gives him a unique perspective on corporate blogging and you know you are dealing with a professional that is going to give you the right information. This is probably one of the reasons that this book has done so well and its success is well deserved. Holz is also a podcaster and offers some great tips on how businesses can take advantage of numerous types of technologies on their blogs, an area that many fail to cover.

Ted Demopoulos is an analyst that works with the top Fortune 500 companies across the world, and again, he is in a unique position to provide real world advice that really works. He began blogging very early on and has some unique insight on how to make blogging work for your company.

The book covers all of the basics, such as legal issues that you need to be aware of before you write a single word, how each business can benefit from having a blog, as well as how to get more out of your blog with monitoring. The prose is very no-nonsense and the book is very easy to read. It’s information is so good that it can be used as a resource book whenever you may have a question on how to do something or how to handle a situation. We especially liked the section on the future of corporate blogging, since it contained real information that can help businesses stay cutting edge and even become early adopters of some of the new techniques outlined in the book.

Overall, we found this to be a very engaging read that got to the heart of the matter quite quickly. Business owners don’t have a lot of free time on their hands and as such, they need a resource that will get to the point and supply the information they really need. This book wins on all points and should be purchased by anyone that needs more information on corporate blogging. The tips contained herein will help you avoid a lot of issues and get you started on the right track. We found it to be an engaging read that was well worth the money. If you are thinking about starting your own company blog, this is the book to get.

Originally posted 2008-08-22 05:20:32. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 1 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......
• How to Get a Better Ranking For Your Blog Once you’ve gone to all of the trouble building your blog and writing your posts, it’s time to sit back and relax, right? No, the work is just beginning and if you want to start having people actually read what you’ve written, you’ve got to get out there and make......
• Three Must-Read Books for Corporate Bloggers Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level. 1 - "The Corporate Blogging Book: Absolutely Everything......
• Why Fear Blogging? Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It's time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask "Do you have a blog?"......

• Living Well on Bad Credit Book Review Living Well with Bad Credit by Chris Balish and Geoff Williams is a very informative book on getting things done with a low credit score. Like my other book reviews, I just wanted to highlight a couple of chapters and let you decided if it's something you'd be interested in to read.......
• Book Review: Common Sense On Mutual Funds I began my personal finance education by reading Suze Orman's "The Money Book for the Young, Fabulous & Broke" to get a good overview as I began my personal finance journey. I then read two books on investing in the stock market. William Bernstein's "The Four Pillars of Investing" and......
• Review: The Field Guide by Tony Diterlizzi and Holly Black by First Mate Keira, guest reviewer Title: The Field Guide (Book 1: The Spiderwick Chronicles) Author: Tony Diterlizzi and Holly Black Format: Hardcover # of pages: 107 Grade Reading Level: Ages 9-12 Summary: The Grace children are moving into their crazy aunt’s ramshackle house. It’s so rundown it’s practically......
• Why Should Kids Read Newspapers? by First Mate Keira, guest blogger Newspaper circulation is decreasing but readership in many cases is increasing. It’s important to take advantage of the printed versions before and if they become obsolete. Here’s why: Every child should learn and understand enough of their national language to follow the news.......
• Book Review: World Atlas of Golf - The Greatest Courses and How They are Played Mark Rowlinson The World Atlas of Golf was first published more than 30 years ago, and since then, each and every addition has revealed to golfers the best courses available. This latest edition gives the fully informative treatment to over 70 courses, giving the treatment to courses that have not yet graced......

book review

authorities, blogging, communication technology, corporate america, cutting edge, early adopters, fortune 500 companies, holz, insight, internet superstars, nonsense, podcaster, prose, real world, regard, resource book, single word, ted, top fortune 500 companies, world advice