Many corporate blogs fail simply because they strike a wrong chord with readers. If you want to use your blog to increase traffic and sales and improve your relations with the public, it is vital to develop a technique that will allow you to talk to your readers, not at them. This is a very delicate balance for many companies and it can be tough to find the right voice for your writing. Often, corporate blogging can be a bit dull, but there are some techniques that you can use to engage your audience.
1. Allow comments.
One of the best ways to talk to your readers is to allow them the opportunity to talk to you. By encouraging them to leave a comment, you are opening a dialogue with them. Even if they don’t leave a comment, you’ve opened that door and shown that you are not afraid to interact with the public. Many companies make the mistake of not allowing their readers to comment and the result is a blog that is very cold and very static. More often than not, these blogs fail because they do not engage the reader.
On the upside, allowing comments can also help increase your pageviews. Many readers like to keep coming back throughout the day to see what is going on in a comment section. They become mini discussion forums for many and it is fun to keep up with events throughout the day.
2. Ask the reader questions.
One of the best ways to avoid talking at your readers is simply – don’t do it. Ask them questions in your posts, encourage them to interact with you and discuss what is on their mind. By asking them questions, your readers will not get the impression that your corporate blog exists only to drum up more business (even if this is the case.) Impressions are so important in blogging and you want to make sure you are giving the right one.
3. Include polls.
One of the easiest ways to involve your readers is to ask them to vote in a poll. Find a topic that matches well with your industry and create a poll around it. For example, if your site sells apparel for women, you can write a post about the fashion industry and the latest news about how many countries are no longer allowing size 0 models. As your readers what they think about this decision. This is a very easy technique that will engage your readers and it will help increase your search engine ranking since your keywords for that post will be included in searches about models.
These are very easy techniques that can be used in any corporate blog. If you’re having trouble with yours and you want to make sure you are hitting the right note with your readers, consider hiring a blog management company. They can help you craft the right kind of posts and build a strong foundation for your new venture.
Photo Credits: 1
Originally posted 2008-07-04 05:49:28. Republished by Blog Post Promoter
Related Posts -
Is Your Blog Compelling Enough? Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be...... -
Interactive Blogging For Corporate Bloggers As readers become more involved with the blogs they frequent, a new form of communication is becoming prevalent – interactive blogging. There are a few ways to look at this and determine whether or not this form of interaction is right for your corporate blog and your readers. When used...... -
Do Your Posts Provoke an Emotional Response In Your Readers? Although writing for a blog is a bit limited in many cases, that does not mean that your posts shouldn’t invoke some sort of emotional response from your reader. This is the true key towards developing a devoted readership and sadly, many blogs fail to pass this test. While it...... -
How to Use Your Corporate Blog for Networking A corporate blog can be an incredible promotional tool, but it can also be used for networking purposes. Nearly every company can benefit from networking and much of the current internet community has been built on the back of social networking. How can you take advantage of this trend and...... -
Live Corporate Blogging As corporate blogging maintains a stronger foothold on in many industries, companies are seeking ways to take their efforts to the next level. If you're interested in growing your blog's audience and you want to engage your readers, you may want to consider trying a technique known as live blogging.......
Related Websites -
Leverage Your Blogging Into Business Success Blogging is a word that was practically unknown just a few years ago. Now, it’s a commonly used term that even your grandmother can probably define. Whether you’re blogging to market a product you sell or blogging about personal interests, there are a variety of ways to generate...... -
Internet Marketing Training on Getting More Comments in Your Blog From the previous post we’ve learned how important commenting to blogs is in getting yourself heard and making an impression. But if commenting is essential in this sense, what more to bloggers who wanted people to comment? Unfortunately, statistics have it that in 100 readers, only 1 of them comments...... -
To Advertise or Not to Advertise? When it comes to creating and writing in a blog, one of the most important questions that a lot of first time bloggers find themselves asking is whether or not they should do any advertising. The truth is, there is never really a situation where advertising is bad, as long...... -
you are reading the work of the greatest writer in the world OK, that may be jumping the gun but humor me and read on. Writing is something almost everyone does, but seldom have I taken a step back and considered how it is best done. Almost everyone writes an occasional letter or email or report at work. I started to note...... -
Turning Blog Visitors into Blog Readers One of the most important things that you can understand when it comes to your blog and attracting readers is that there is a difference between people who are blog visitors and people who are blog readers. Blog visitors are people that are attracted to your blog for one reason......
