November 21st, 2008 — audience, bloggers, public relations, reputation, writing style
The first two part of this series discussed a semi-recent post made by Matt Cutts, that covered a few things that corporate bloggers need to know. The last point that we’ll cover in this series is what Matt had to say about blogging angry. There is some very powerful information and insight in his post, and we felt it deserved to be expanded upon in greater detail.
Business owners and corporate bloggers are human, and as such, we are subject to emotions. It is easy to get angry and fire off a few heated blog posts. What is not easy is to undo the damage that has been done. While you may be able to delete a bad post off of your blog, you’ll never be able to delete it from your reader’s minds. Posting angry is something that many of us have been guilty of in the past, but few stop to think about how this can affect them in the future.
The urge to vent to your audience and receive a few pats on the back can be very strong, especially when you’ve had a bad day. Whether you feel you have been treated unfairly, or a competitor is giving you a hard time, it is all too easy to lash out on your blog. This rarely works out the way that you plan however, and unless you want your blog to be associated with your rants, there are a few things that you need to do first.
1. Think before hitting the publish button.
As Matt suggests, never fire off a post and hit publish right away. You need to walk away from the situation for a few minutes to get a better perspective. In fact, after you cool down, you may wonder why you got so upset in the first place. If you haven’t hit post, no one will be the wiser to your problem or your outburst.
2. Think about how your readers will react to your post now - and how future readers will react to it.
You’d be surprised at what gets indexed by search engines. Let’s say that you fire off an angry post, and then forget about it. Six months from now, someone searching for information about your company stumbles across this post in a search. The first thing they see about your company is an ugly rant - what impression do you think that will give? You’ve got to look at the big picture, which isn’t easy when you are upset. That’s where the first point comes in.
3. Will the post tarnish your image, or the image of your company.
It’s one thing if readers think you are a blowhard, but how will that trickle down to your company? You are representing the face of your company through your corporate blog. Do you really want the public to see that face when it’s angry? Think about the consequences before you post, and remember that you are responsible for how others view you in many cases.
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November 20th, 2008 — Buildify, blog design, platform
(Blogger, etc… focus on how posts may be deleted forever without warning, lack of professionalism, etc…)
In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that is only meant to be read [...]
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November 19th, 2008 — RSS Feed, bloggers, blogosphere, comments, social bookmarking sites, web traffic
Whether you are just getting started in corporate blogging, or you haven’t been paying much attention to other bloggers, the so-called “blogosphere” can be a little confusing. There are literally thousands, if not millions of blogs out there, and if you’re trying to network through them, the task can be a bit overwhelming. There are [...]
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November 18th, 2008 — Buildify, audience, blog design, content, engaging ideas, post design, research, sales, writing style
Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites.
1 - Do your research!
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November 17th, 2008 — bloggers, content, news, public relations, reputation, web traffic
In part one of this series we discussed a post made by Matt Cutts on corporate blogging. We went over the first point he made in his post, regarding leaving yourself wiggle room on deadlines. Now, let’s go over the second point, about how to handle yourself when dealing with or talking about a competitor. [...]
Continue reading → Getting Smart About Corporate Blogging - Part Two
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November 16th, 2008 — content, google page rank, networking, seo, social bookmarking sites, tools, writing style
Good morning and welcome to another Sunday edition of Buildify’s weekly roundup. From general blogging tips to articles on very specific topics there’s a lot going on. We hope they help you with your blog.
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November 14th, 2008 — audience, comments, content, web traffic, writing style
Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be missing out on a great [...]
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November 13th, 2008 — Buildify, blog design, engaging ideas, extra, post design, tools
Here are nine ways to make corporate blogging even easier for you. Writing your blog should be enjoyable and fun, rather than just a task you have no interest in doing. These some really great tools should help make blogging more fun and enjoyable for you rather than a chore or a task that you [...]
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November 12th, 2008 — Buildify, advertisment, bloggers, marketing, product awareness, promotion
In a semi-recent post on his blog Matt Cutts discussed some very powerful information about corporate blogging. We got a lot out of this post and decided to expand a little more on the subject. Whether you are already a corporate blogger, or thinking about getting started, this information could drastically effect the way you [...]
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November 11th, 2008 — Buildify, audience, content, research
The concept of viral content is something that you need to have a firm grasp on if you are trying to get your corporate blog out there. The question of whether or not your corporate blog is viral enough really comes down to what is happening when people visit. What kinds of content are you [...]
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