As the user generated content business gets into full swing, many corporate blog owners are wondering whether or not using videos in their blog will be advantageous. There are a few schools of thought on the matter, as well as some basic ground rules that can be followed. In a nutshell, video can be a very powerful medium, but only if it is used correctly.

First, it’s best to determine whether or not video content will enhance your blog, or take away from it. If you are selling products for example, uploading a video on how to use the product, or something interesting about it, could be very advantageous and can work as a powerful selling point. However, if you have a video that does not showcase the product to its full potential, that can be disastrous.

Any video content you put on your blog should follow some basic principles. If it’s yours, it should be as professional as possible, easy to watch and should not bore the viewer. If you decide to use someone else’s video, it is vital to do a little background on that person to make sure that you won’t run into any problems through your association with them. You’d be surprised at how easy it can be to ruin a reputation, simply through association.

Let’s say that you find a great video that works well with your content, and is already quite popular. You add it to your site, and your viewers go to watch other videos from that person. If they happen to be a white supremacist this could definitely work against you. Always go through the video collection before you actually post someone else’s video on your site.

For most corporate blog owners, it is best to stick with videos that are made in-house, and by a professional team. If you are using a bad camera with shaky audio, it’s going to give your audience the impression that you don’t know what you’re doing. On the other hand, if your videos are crisp and clear, that will give the impression that you are professional.

The videos you do add, if you do decide to go this route, should be brief and to the point. Many people make the mistake of droning on in their videos, and end up losing viewers as a result. If you have a longer video series, you may want to consider breaking it up into a few parts. This works in two ways. First, you won’t be overloading your viewers with information. Second, they’ll have an extra incentive to keep coming back to your site.

Corporate blog owners that do start adding video should remember to keep a good balance between written and video content. Don’t lose your focus and become solely a video blog, since you may end up losing those that prefer to read your information. Try to find a good balance between the two so that you can capitalize on the benefits of both forms of communication.

Photo Credits: 1

Originally posted 2008-10-10 05:49:46. Republished by Blog Post Promoter

• SEO and Corporate Blogging When it comes to trying to promote your business in an organic way, corporate blogging is possibly the best tool that you can use. This is one of the easiest ways to implement SEO on your site with little effort and a blog has the added benefit of being incredibly......
• Make Blogging Work for Your Business pt 2 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 2 in a......
• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
• Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to......
• Challenges that Corporate Bloggers Face Corporate blogging is not the kind of thing that comes easily and generates immediate success. When it come to social media efforts like blogging, there are upsides and downsides and both must be addressed in order to adequately prepare for a new project like a corporate blog. Here are some......

• What You Need To Know About Video Product Distribution We are witnessing an explosion in Internet video. If you have never created a video product for sale on the Internet, trying your hand at a few simple viral videos for free distribution is a great way to learn skills that add value to your paid videos as you become......
• Creating Blog Entries When it comes to running a blog, the owner needs to be able to regularly generate content. This task comes easy to some, but for many, it can occasionally happen that the ideas stop coming. Failing to post for a little while can be detrimental to a blog's traffic, so......
• Simple Social Media Internet Marketing Tactics Using social media internet marketing tactics is critical to your online success. Social sites are becoming more prevalent around the web. With the ability of users to interact, they are going to be the main staple of traffic to your site. Often, you can get more traffic through social......
• SEO Tips for Blog Traffic Generation While it may be true to say content is king when it comes to blog publishing, the truth is that writing your blog content is not by far the only thing that you should be focusing on when it comes to attracting a readership following. Quality SEO, or search engine......
• Videos for Learning Woodworking Techniques If you are seriously interested in the concept of woodworking and are looking for unique places to find information on woodworking techniques, then you should know that one of the best places for you to increase your understanding of woodworking techniques is through the use of videos. If you look......

content, engaging ideas, post design, video

audience, blog, content business, full swing, nutshell video, professional team, reputation, schools of thought, showcase, video collection, video content, white supremacist