You want your blog to be engaging, but that may not always be easy. Here are some great tips on how to keep your corporate blog reader friendly.
1. Pick your design well.
One of the biggest problems for corporate blogs is design. You can need to make sure that your blog is easy to read. This means sticking with simple backgrounds, regular text and a dark font. While black backgrounds may look nice for a blog, they are hard to read off of and your customers won’t appreciate having to strain their eyes. Shoot for a very neutral palette that is very easy to read on.
2. Don’t bore them to tears.
Sometimes, corporate news can be a bit boring to the average consumer. Try to change up your posts so that they are not continuous dronings that would put even the most die hard fan to sleep. Add fun elements such as polls to keep your readers engaged and willing to come back each day for more.
3. Talk to your readers, not at them.
One of the worst mistakes you can make is sounding like you are pontificating. Try to develop a writing style that is engaging so that you are talking to your readers not at them. This may take a little practice but in time you’ll be able to develop the right kind of writing style for your audience.
4. Always publish regularly.
Once you have a posting schedule stick to it as closely as possible. This may not always happen, but really make an effort to be a dependable blogger. You won’t have to worry about your readers losing interest and failing to come back since they never see anything new.
5. Try to run a few fun contests.
One of the best ways to make sure that your readers are engaged is to run a contest. Offer a free giveaway or something similar to all of your readers. You can have them place their entries in the comments section of your blog.
6. Allow comments.
Today’s blog readers want to be able to interact with you and this means allowing comments. If you are worried that things may get out of hand, use a moderation feature which will allow you to preview all the comments before they go live on your site. This gives you the best of both worlds and will make your blog much more fun to read.
7. Have a little fun.
While it is important to be professional, you don’t need to be dreary. Don’t be afraid to change things up every now and again to keep your readers guessing. This will help increase your daily visits and your readers will want to check back more often.
These are just a few tips that can help you create a very reader friendly blog. You may also need to work with a blog management company to increase your readers and to stay on target with your goals.
Photo Credits: 1
Originally posted 2008-07-02 05:41:01. Republished by Blog Post Promoter
Related Posts -
Quick and Dirty Tips for Effective Corporate Blogging, pt 4 This is part four in our series about good tips for good corporate blogging. We have touched on three tips each in the first part, second part and third parts of this series. - Now here are another handful of tips for your consideration. - 10 - Know the value...... -
Developing Your Blog’s Style Why do some blog instantly become hits, while others languish without a reader to be found? Although the subject matter can play a big role in popularity, a lack of readership can be attributed to a lack of style in the blog. Since there is so much competition out there,...... -
Professional Blogging Roundup: The Early Veteran's Day Edition We hope you enjoy this latest edition of the Professional Corporate Blogging Roundup. We endeavor to bring new and helpful links to your attention by highlighting them. Here are some links we thought were worthwhile from the past week: Corporate Affiliate Product Reviews presents Blogging for Internet Marketers: How to...... -
What You Can Gain From Using Feedburner If you are publishing a corporate blog that has an RSS feed, and you should be, it is important to use a service that will allow you to enhance that feed and learn from it. One of the best services out there for this is Feedburner, and it can make...... -
Quick and Dirty Tips for Effective Corporate Blogging, pt 2 This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series - Now here are another handful of tips for your consideration. - 4 - Keep each piece of content short, simple and concise to get......
Related Websites -
Blog Visitor Retention Today, having a blog on the internet is just about as common as having an e-mail address. E-mailing and blogging actually share a number of the same purposes, such as that they are allowed to spread ideas, provide people with information and to promote online businesses. Blogs originally served, however,...... - My Life As a "Preblogger" No, that's not a typo. If a "problogger" blogs full-time for a living, then I must only be a "preblogger," because I cannot afford to quit my full-time job, but cannot afford to quit blogging, either. The majority of bloggers out there are prebloggers, working at a job or as......
-
Blogging in a Word: Building Blogging is all about building: building friendships, building links, building content, building readership. It's not for the fainthearted and it should only be taken up by those who have a passion for the topic they wish to write about. Without drive there is no real purpose in getting started. Blogging...... -
4 Tips on Retaining your Blog Readers When you first create a blog, getting people to visit it is definitely going to be one of the most important considerations that you make. Simply attracting these blog readers is not enough if you are not guaranteeing in some way that they will stick around, or visit more often....... -
Turning Blog Visitors into Blog Readers One of the most important things that you can understand when it comes to your blog and attracting readers is that there is a difference between people who are blog visitors and people who are blog readers. Blog visitors are people that are attracted to your blog for one reason......
Categories:
blog design, content, customer feedback, engaging ideas, post design, public relations, writing style
Tags:
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment