If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate blogs are an excellent means of reaching out to the public, but they need to managed correctly if they are going to get the right results.

1. Allow comments but moderate them.

Having the ability for readers to leave comments on a blog is a very powerful tool. It has many benefits, such as increasing the connection your readers feel with your blog as well as increasing page views. The important thing is never to let these comments go live without first vetting them. A free for all can quickly happen if you allow bad comments to surface on your blog. It is better to manage these comments and avoid flame wars that can result from comments that are vitriolic or bad for your business.

The main issue with moderating comments is that sometimes you should let through comments that may not be the most flattering to your company. However, this should only be done if you are capable of responding and refuting the comment in a calm and rational manner. Never let commenters drag you into a flame war. You’ll end up losing every time.

2. Publish as regularly and as often as possible.

Readers need to know that they can depend on your blog to be published on a regular basis. Most internet users have a schedule where they check their favorite blogs during specific times of the day. If you have several days go by without a new post, it is all too easy to lose those readers. You need to be able to make that commitment to publish daily if possible and to keep a set schedule.

In corporate blogging, predictability is key. Your readers need to know that if they visit your site every day at 4pm, they are going to see a new post if that is the usual time that you add content. Otherwise, it is all too easy to lose their attention and have them go somewhere else.

3. Be personable.

You don’t want to project the image that your company is cold and heartless. Don’t be afraid to get personable with your posts but always keep them professional. Venting is never appropriate on a corporate blog, even if it does feel good at times. You need to be able to create a connection with your readers and sometimes this means showing a personal side to your company. It doesn’t have to be juicy details, but you do need to show that a human being with feelings is writing your blog.

Hiring a blog management company can really make the difference in navigating what you should and should not do with your corporate blog. This is useful for those that have no prior experience in running a blog and can avert disaster.

Photo Credits: 1

Originally posted 2008-07-03 05:47:40. Republished by Blog Post Promoter

• Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it......
• Is Your Corporate Blog Viral Enough? The concept of viral content is something that you need to have a firm grasp on if you are trying to get your corporate blog out there. The question of whether or not your corporate blog is viral enough really comes down to what is happening when people visit. What......
• Marketing Dos and Donts For Corporate Bloggers When you first start your corporate blog, it’s easy to get caught up in the excitement of coming across a new marketing medium. You suddenly have access to millions of readers that are just dying to know about your products, right? Wrong! Your readers are out there, but they don’t......
• Do You Need More Than One Corporate Blog? When you’re ready to start getting your feet wet in the world of corporate blogging, it is a good idea to consider whether or not your company is going to need more than one blog. There are quite a few examples of multiple blogs that work well for their companies,......
• Sunday Roundup: Corporate Blogging, Web Traffic and SEO Tips Welcome to another edition of Buildify's roundup. We have more for you on best blogging practices, blogging tips, corporate blogging, gaining reader traffic and more. We hope you enjoy this little guide into a corner of the blogosphere. Tell us what you think or would like to see by leaving......

• Mistakes to Avoid When Blogging For Business Most businesses today recognize the power of blogging and are using it to their advantage. Everyone from the bigger companies to much smaller businesses are taking advantage of the free advertising and wonderful increase to website traffic that can be gained from successful blogging. There are some mistakes that you......
• time travel writing One of the things that you can - quite selfishly - enjoy about writing a blog is that it serves as an online diary for your own thoughts, hopes, opinions and ideas over time. When I started writing this blog two years ago (June 29, 2007, to be exact)......
• The money making blog writing No matter what field you are in, writing is very important. It is even more valuable when you are doing business online. If you are a creator of products, writing is even more essential, especially when you are preparing your first product. Writing may seem hard for some people, but......
• Should Authors Own a Blog? I have two thoughts on this subject. The first is of course! The second is heck no! In the end I decided to put together some pros and cons discussing the matter. Feel free to jump in with more ideas! 5 Pros for Authors Owning a Blog: You are......
• Tips for Blog Visitor Retention Today, having a blog on the internet is just about as common as having an e-mail address. E-mailing and blogging actually share a number of the same purposes, such as that they are allowed to spread ideas, provide people with information and to promote online businesses. Blogs originally served, however,......

audience, customer base, customer feedback, public relations, publicity, writing style

4pm, blog, blogs, customer base, flame war, flame wars, internet users, page views, predictability, rational manner, readership